Month: October 2006
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Cosa Nostra and other things
I finished a book by Cosa Nostra – A history of the Sicilian mafia written by John Dickie. Dickie’s work demystified the glamour and media perpetuated stereotypes of the mafia. They were never men of honour. In a surprising degree of personal honesty unusual in these type of books, Dickie is forthcoming about the elements…
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The Change Function by Pip Coburn
Thinking about The Change Function as a book reminded me as an agency person, it is not enough only be a good, but to understand something about your clients. Are they a winner or a flamer?If they are a flamer, you want your cash up front and start contingency planning for how you replace them…