Ged Carroll

Month: July 2018

  • Kevin King + more things

    Digital Chief Kevin King Quits Edelman After 14 Years – More recently, sources familiar with the situation also point to ongoing questions regarding the agency’s investment priorities. Famously, Edelman has hired more than 600 creatives and planners over the last three years, in a bid to better compete with agencies across the paid and earned media spectrum…

  • What if Stories are Brain Code?

    From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving…

  • COSCO Shipping + more things

    COSCO SHIPPING Lines | Customer advisory on network breakdown within America Regions – Customer statement on how their business IT systems were (allegedly hacked and) shut down. COSCO is one of China’s state shipping companies. COSCO is also one of the largest owners of containers in the world. COSCO also owns OCS, the Hong Kong shipping line.…

  • The Heat & more stuff

    The heat. At least in Hong Kong I lived with air conditioning, but there is no respite from the heat in London. In my area of London there hasn’t been much of a breeze either, the heat has been inescapable.  At least my music needed to be cool, and I reached back to nu-disco and…

  • Kickstarter

    If you’re reading this blog, you will have heard of the crowdfunding platform Kickstarter. Kickstarter has become synonymous with crowdfunding and has become a verb. There are several crowd funding platforms out there including Indiegogo and China’s Demo Day but none seem to have caught the public imagination in the same way Kickstarter seems to…

  • Crimson Hexagon + more things

    Facebook Suspends Analytics Firm Crimson Hexagon on Concerns About Sharing of Public User-Data – WSJ – Crimson Hexagon will likely get out of the penalty box soon, the co-founder works at a joint Facebook academic research partnership… Its also not that surprising what Crimson Hexagon did, given how crap Facebook is at providing data to social…

  • Overlord & things from last week

    Overlord is an amazing genre mashing film. It’s not probably the best film, but does look like lots of fun. Overlord is named after operation Overlord, the allied codename for the battle of Normandy during the second world war. This immediately places Overlord in the hard fought battle to go inland from the beachheads. Prior…

  • Marketers bookshelf recommendations

    My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change…

  • Arsenal defrauded + more things

    Arsenal and 30 ad agencies ensnared in alleged BYD fraudulent misrepresentation case | Marketing | Campaign Asia – More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD absolved itself of payment obligations for RMB1.1 billion (US$16.4 million) worth of advertising production and roadshow fees last week. The automaker claimed these agencies…