brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: 5 minutes Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments. Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience. Both of these definitions can impact how … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 2 minutes China’s richest tycoons hit by debt defaults, arrests and suicides in 2019 amid tightening regulation | South China Morning Post – billionaire’s problems, but an interesting read. A lot of Chinese corporates haven’t adapted well to the slow down in growth. Secondly, many of them have been caught in Xi’s prosecution of corrupt government officials … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: < 1 minute Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products. Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain … Read moreJargon watch: treasure hunt
Reading Time: 2 minutes Machines for emoting, is the problem of our internet in the palm of our hands? Over the past few years the sentiment towards the internet has changed dramatically. Before the internet Going back to the 1960s, my parents told me about the ‘No Blacks, No Irish, No Dogs’ signs. These were found in many British … Read moreMachines for emoting