Category: online | 線上 | 온라인으로 | オンライン
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Shutting down
Shutting down is a conscious choice. You might see it described as digital detox or a digital break. I, like a number of people that I know have a ‘dumb’ phone to complement my smartphone. This is different from the pre-broadband era of the internet where going online was an active decision punctuated by the…
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Boutique e-tailers
The luxury sector is undergoing a transformation, and nowhere is that more apparent than in the world of boutique e-tailers. I am of a generation that grew up with boutiques, carefully curated fashion looks from multiple brands. Exclusive As a child, my Mam would get me jumpers as I grew up from different small stores…
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Y2K
Early last year, fashion started to pillage the late 1990s and early 2000s for fashion inspiration, which became a Y2K trend on social platforms and in the fashion media. But this divorced Y2K from its original meaning. Y2K was technologist short hand for a calendar problem in a lot of legacy systems that were designed…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…
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FOOH (and John Holmes)
The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…
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Every old idea is new again
Inspiration for every old idea is new again The inspiration for this post on every old idea is new again came from my opening up Rakuten‘s Viber messaging app on my iPhone. Viber is a messaging platform and also does voice over IP, including out to the phone network. It is a hybrid of Skype…