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Archive for April 2009

Links of the day

reframing the luxury brand :: Influxinsights Stat Shot: iPhone Users Are App-Hungry twitter: the reality behind the numbers 10 linkbait strategies to build links and drive traffic | Blog | Econsultancy Stop Phoul Play – Get The Facts On Phorm – Phorm does a Wal-Mart get-the-facts type site. It makes good sense from a PR [...]

Cluetrain Manifesto a decade on: We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal

Before I started my first job, my Dad told me that ‘common sense never went out of fashion’ and the same could be said for the Cluetrain Manifesto ten years on. I had signed up to blog about one of the theses (number 83) in the book via this site. Ten years later and providing [...]

Links of the day

iKnow! – smart.fm – good Japanese learning application The Japanicity of Ken Tanaka and the Social Media Community of Youtube « The Eyeslit-Crypt Tweetup for Beginners « Weiward Girl When is it a Good Idea to Include Bloggers in Your Media Outreach? Why My Twitter Train is Stopping SourceForge.net: Video Monkey – for video format [...]

Japanese youth fashion brand’s continues on path to global domination

I recently wrote about the Tokyo Girl’s Collection retail phenomena: a potent brew of media, real-life experience, e-commerce and m-commerce that is taking Japanese retail by storm. Uniqlo have done a collaboration with Tokyo Girls Collection on a jacket (click on the link and go to collection number one). The fact that they went with [...]

Sticker shock

I did a double take when I realised I spent more on personal hygiene products to stock up my supplies than the average person gets in a week for Job Seekers Allowance (64.30 GBP for the average Joe over 24). A pack of disposable razors, two deodorants, a tooth brush and two bottles of aftershave [...]

Links of the day

Guide to Wikipedia Tools & Resources – Everything You Wanted to Do With Wikipedia Encyclopedia Welcome to Aviary – PhotoShop in a browser: sort of Action Method Online :: Home – capitalising on the GTD popularity over the past few years comes Action Method: but the opportunity to go enterprise Salarymen go extinct as economic [...]

The trusted web: a matter of context

Chris Lee recently wrote a piece for New Media Knowledge about review sites and when I did an email interview for him, it got me thinking again about the trusted web. Originally I started thinking about the trusted web as an antedote to the the failures of the taxonomy imposed on web content by traditional [...]

Links of the day

Much ado about nothing: Internet CAN take video strain says UK study – TelecomTV Digital marketing strategy benchmarking : DaveChaffey.com Digital World Tokyo | FindTokyo app brings pop-up maps and more to iPhone Marketing, Being green alone does not sell in Asia, HONG KONG, Marketing, Retail, Branding, Brand reputation, | Market-interactive.com – its all relative [...]

Jargon Watch: Zombieconomy

I was listening to Harvard Business IdeaCast and came across Umair Haque’s concept of the zombieconomy. In the podcast, Haque talks about those sectors of the economy that whilst innovating are not doing transformational innovation. Examples of this would be: Car manufacturers continuing to make SUVs rather than thinking about future growth markets for green [...]

Links of the day

Consumers ‘turned off by social networking spam’ | Netimperative – interesting statistics Village – Politics, Media and Current Affairs in Ireland – “Erin Go Broke” – a bit concerned about this. I don’t particularly want to see my home country go a bit Iceland Branded iPhone Apps and the Misleading Allure of Buzz Facebook | [...]

Awful typography courtesy of Fitness First

Awful typography courtesy of Fitness First, originally uploaded by renaissancechambara. I came across this typographic carnage as I passed Fitness First next to the Brunswick Centre in Bloomsbury earlier this morning. As a PR person its a good visual reminder to be clear about the messages that you want to convey and how you convey [...]

Brands: be true to yourself

I was reading a post the other day (and forgot to bookmark it – my OCD having been taken out by the man flu) about how a substantial minority of Chinese respondents thought that US-originated international brands like Coca-Cola were in fact local Chinese brands. Now admittedly Coca-Cola originally entered the Chinese market in 1928 [...]

Links of the day

One of my personal heroes Shawn Stussy now has its own blog Microsoft’s IP Losses Don’t Always Stick Legal Technology – Dive Into Deep Web Research “Hydrokinetic Adjustable Wrench” is a real product (and awesome) – really sweet piece of product design What’s happening in Japan right now?: The “commons” in Japan London’s best free [...]

Oprah Time: Ladies & Gentlemen The Bronx is Burning: 1977, Baseball, Politics, and The Battle For The Soul of a City by Jonathan Mahler

Jonathan Mahler managed to capture the cultural, social and political condition of New York in the 1970s. This is the New York of legend as ethnic groups like the Italians and the Irish were dispersed with grinding poverty taking its place in urban communities. It is the New York of blaxploitation films like Shaft, gritty [...]

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