Month: September 2015
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Nielsen TV data + more things
Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…
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Ron Arad’s tablet design concept for LG
Ron Arad is more famous for his architecture and art than product design. I went along to see him speak at an event that is part of London Design Festival last week thanks to the China-Britain Cultural Exchange Association. Arad’s presentation felt largely unplanned as the curator of the talk asked him to jump around…
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Traackr – beyond the buzzword event
Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me. Here they are below (with the spelling corrected). The event was given the theme of ‘beyond…
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Total app time + more things
Smartphone App Users Spend Half of Their Total App Time With Their Favorite One | Marketing Charts – which had big implications for the app economy. Total app time is an extreme example of the long tail EPIC – Decision by EU Legal Advisor Signals End of “Safe Harbor” – big affect on American marketing companies and…
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Weiden Kennedy Tokyo + more
Weiden Kennedy Tokyo did this great brand video for Nike Korea, they supported it with a ‘Be Heard’ campaign on KakaoTalk. Weiden Kennedy Tokyo work for Nike is consistently of a really high standard. More marketing inspiration here. One of the things that had been keeping me busy over the summer was working with Racepoint…
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Piggate scandal
In case you’ve lived under a rock for the past few days, Piggate is something you will want to be over by now. What is Piggate? Piggate is an uncorroborated allegation. David Cameron is alleged to have put part or all of his genitals in the mouth of a dead pig. This alleged to have…
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Hong Kong banks + more
Hong Kong banks Hackers threaten to take down websites of Hong Kong banks unless they pay bitcoin ransoms – interesting move and good PR by Akamai, the block chain has allowed researchers to see which Hong Kong banks are paying up. Business Chinese Soccer Prepares to ‘Fly Alone’: Will Success Follow? | WSJ – moving away from…
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Fitbit + more things
Fitbit becomes HIPAA compliant as it eyes more business customers | ZDNet – there are a whole range of ethical boundaries in Fitbit sharing health data with business customers Tencent Boards ‘Magic Blade’ Remake | Variety – interesting that Celestial is moving beyond back catalogue licensing to creating new content on the mainland Welcome to 1995 |…
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Cultural Strategy
I was recommended Cultural Strategy by a client to ‘better help understand their business’. The book is an accessible easy read as business books go. Cultural Strategy is written as a mix of theory and illustrative case studies. In the book, it’s authors Holt and Cameron propose that culture can be a key defining factor…