Category: fmcg | 雜貨業務 | 소비재 | 食料品事業

  • Dove 20 years of real beauty

    I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…

  • Breakin + more things

    Breakin Breakin was a 1984 film which brought hip hop culture around the world. You can criticise the plot and awkward dialogue, but the break dancing and body popping was amazing. The film was a sufficiently successful commercial success that a sequel was made to the original film. The broom sweeping scene The broom sweeping…

  • Guided by ideology + more things

    Guided by ideology China’s rule is described by the German government as guided by ideology. Germany has pulled away from its historic strategy due to China’s approach being guided by ideology. The classification of systemic rival due to China’s guided by ideology approach sets the German government against pro-China businesses including BASF, Daimler-Benz, Deutsche Telekom…

  • Old money style + more things

    Old money style Old money style has been a pre-occupation behind the recent fascination with quiet luxury a la Zegna and Loro Piana. The fascination with old money style isn’t new. Streetwear brands and hip-hop culture borrowed from preppy style over the years. Brands like Stüssy, A Bathing Ape, Phat Farm and Sean Jean had…

  • Jeremy Deller + more stuff

    Jeremy Deller Jeremy Deller is famous for examining 1980s events from the MIner’s strike to rave culture. Most notably his work Acid Brass, working with the William Fairey Brass Band on cover versions of early house and techno music. In this documentary he walks a group of sixth formers through the context that rave culture…

  • Humane AI pin + more things

    Humane AI pin The Humane AI pin has been hyped for a while. Now it’s been launched as a product with what seems to be a small initial batch based on a waiting list and drop type distribution model. I thought I would wait a bit to post on the Humane AI pin and let…

  • Open AI+ more things

    Open AI Is Open AI the equivalent of Sir Hiram Stevens Maxim? Maxim invented the Maxim gun. A belt fed machine gun that helped colonial powers grab territory in the scramble for Africa. It was reputedly used by one British official to help clear game from land that was soon to be put to farming…

  • October 2023 newsletter – 3rd time’s the charm

    October 2023 newsletter introduction As I write the October 2023 newsletter. it’s getting noticeably darker outside earlier, but the sunrises reward us with a wider variation of colours. And we all have Halloween to look forward to. This is the third issue and I am still finding my way writing these things. I hope that…