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Links of the day | 在网上找到

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Report: China’s Tsinghua targeting Korea’s fabless | EETE Analog  – Tsinghua Unigroup, a state-controlled conglomerate that has acquired numerous chip companies, has shopping list of companies specializing in power management, NFC, security, and Internet of Things

Clinton Campaign Using Signal For Encrypted Communication | The Daily Dot – the irony of this given Clinton’s relationship with consumer privacy and Snowden is profound

Getting Started with Branded Content | Facebook – PDF

An Exclusive Look at How AI and Machine Learning Work at Apple – Backchannel – Apple felt that they needed to place this story. Steven Levy has had access since before the Apple Mac launch – the challenge that goes largely unmentioned is delivering high levels of privacy unlike other players

The Dot-Com Deadpool is Back as India’s Tech Boom Turns to Bust | Business of Fashion – not terribly surprising, but interesting that it has happened so soon after the departure of Nikesh Arora from Softbank…

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Travel hacks & inspiration

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Some travel hacks:

  • Mytaxi – works for European cities, similar to Hailo or Uber
  • 3 Feel Like Home – not having to worry about roaming charges in a number of countries. There are a couple of things to be aware of:
  1. If you have a tethered broadband component to your phone tariff it won’t be part of Feel Like Home
  2. You will be on 3G networks rather than LTE back in the UK, your mileage may vary

More travel hacks here

The New Yorker has been producing some fantastic surreal content

The Suicide Squad movie was disjointed to say the least, but one good thing that came out of it was a collaboration between Action Bronson and Mark Ronson

Korean cosmetic brand Innisfree tapped into the aspirations of Korean and Chinese consumers with this fantasy VR bike ride to Jeju Island. The execution was canny, from a technical perspective it deals well with the motion / balance issues that VR projects sometimes have. Jeju Island is a famous for its pleasant weather and more relaxed lifestyle. Chinese investors have recently been driving up property prices there

Finally, man gets tattoo in shape of scar to support son after surgery.

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The QRcode post

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A few years ago, I was involved in a project that used QRcodes on OOH (out of home) activity for a retail launch. QRcode scanners varied in performance. In addition you had to think about:

  • Contrast – did the QRcode stand out?
  • Relative aspect – would it be too big or too small for the audience to scan?

In the UK, QRcodes are seen by marketers as old hat (but then they didn’t ‘get’ them in the same way that Asia did). Other people don’t really understand how to use them.
QRcode 101
Above is the picture of the local cafe around the corner from my office. The QRcode contrast is just ok, but the glyph is too disjointed. The image is blurred for devices to read. I asked a member of staff about it and he told me that he thought it was some type of logo…

More on QRcodes here.