Category: media | 媒體 | 미디어 | メディア

  • CX research + more things

    CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…

  • October 2023 newsletter – 3rd time’s the charm

    October 2023 newsletter introduction As I write the October 2023 newsletter. it’s getting noticeably darker outside earlier, but the sunrises reward us with a wider variation of colours. And we all have Halloween to look forward to. This is the third issue and I am still finding my way writing these things. I hope that…

  • Clustomers

    Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…

  • A Diamond is Forever + more things

    A Diamond is Forever DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.…

  • Climate despair

    I started thinking about climate despair last month as I was researching my post on psychotherapy + culture. Depth of climate despair The driver was a research report that appeared in The Lancet in December 2021. Researchers surveyed 10,000 respondents aged between 16 – 25, in ten countries across the Asia Pacific region, North and…

  • Suncity + more stuff

    Suncity If you’re of a certain age, you might think that Suncity is related to Sun City in South Africa. Both are in the gambling resort businesses but I don’t think that either are connected. Sun City is part of a pan-African hotel and resort group headquartered in South Africa. You might even remember remember…

  • James A Micheners Writers Handbook

    Late on in his writing career a bestselling author created James A Micheners Writers Handbook. Now the stuff of thrift shops and the ‘for sale’ trolley in your local library, Michener was a bestselling author for over four decades. His paperback books were the size of doorstops, yet were sold in every airport for holiday…

  • Enquire Within + more things

    Enquire Within Upon Everything Enquire Within tends to appear in book collections for people of a certain age, or, where the book collector has inherited part of their collection. Spending time on the family farm in Ireland during my childhood, I used to see a copy of an early 20th century vintage sit next to…

  • TikTok quacks + more things

    TikTok quacks TikTok quacks is a bit of a harsh label for TikTok content. The reality is that similar content to that turned out by various TikTok quacks appear on YouTube, Instagram and other social media channels. Quack and quackery are synonyms for medical false claims or a ‘snake oil salesperson’. Social media not only…