Ged Carroll

Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • COSCO Shipping + more things

    COSCO SHIPPING Lines | Customer advisory on network breakdown within America Regions – Customer statement on how their business IT systems were (allegedly hacked and) shut down. COSCO is one of China’s state shipping companies. COSCO is also one of the largest owners of containers in the world. COSCO also owns OCS, the Hong Kong shipping line. More security related content here.

    ITV Self Serve – this could be the equivalent of 1980s era slideshow style cinema ads for your local Indian restaurant. I could see the benefits for estate agent chains, car supermarkets and local hotels. All of which will be reliant on powerful expensive intermediaries (rightmove, autotrader and booking.com respectively)

    Facebook Added Several Creative Tools to Its Ads Manager App – Adweek – reminds me a fair bit of percolate’s editing features

    Hollywood Marketing Firm Ant Farm Is Shuttering | Hollywood Reporter  – Omnicom, an advertising and media holdings conglomerate, is seeking to shed any venture that doesn’t have a substantial return on investment, or a 25 percent margin. “Omnicom is having a tough go, and they didn’t think they [Ant Farm] was core to their strategy,” said one insider.

    Why Monocle shuns social media in favour of going swimming with its readers | The Drum – contrarian strategy in action

    Resilient Anonymous Communication for Everyone (RACE) – Federal Business Opportunities: Opportunities – interesting project, there is a tension between this and the US law enforcement community’s concern about ‘going dark’

    China economic analysis by Martin Wolff | FT – mix of rising debt, slower growth and lower than needed domestic consumption

    Facebook stock plummets after warning of slower revenue growth – Axios – most of the growth now must be in the developing world

    Apple Is in Danger of Abandoning Creative Pros – ExtremeTech – “You will see us do more in the pro area,” CEO Tim Cook said back in early 2017 at a shareholder meeting, in a response to a question about the Mac Pro. “The pro area is very important to us. The creative area is very important to us in particular.” I still don’t doubt the company’s commitment. But I’m certainly disturbed by its inability to execute lately.

    Molecular clock chip promises improved smartphone navigation | eeNews Europe – huge for navigation and time stamped applications

    The man who invented the self-driving car (in 1986) – POLITICO – interesting reflection on where machine learning has been before

    There is no precedent—a president sides with America’s enemies – interesting if optimistic take on the rise of China. I think that the west’s beliefs have been shown to be malleable over the past couple of decades

    Understanding multimodality: An analysis of early JUMP users – drives overall app use, cannibalises short distance drives

    Before scooter shares, The Sharper Image was selling Razors to tech workers — Quartz – circular innovation in action. I remember the first person I saw with a micro-scooter was a German freelancer that we had in the office. It made him look like a knob as he tried to ride it through Covent Garden during the dot com boom. When working on Genie (a still birth mobile internet product that was extended out of a trial proof of concept) we had lots of them all over the office. The bag that the scooter came in was a solid cotton canvas duffle that I still have. As far as I remember I only took the bag and there was a load of these scooters sitting folded up and unloved in a cupboard in the back of the office when I left a year or so later

    WPP courts Chinese tech giants‎ Alibaba and Tencent over $2.5bn deal – if they wait until Brexit drops, Alibaba and Tencent could push through a tricky purchase easily

    The Chinese Communist party entangles big tech | Financial Times – there’s some antitrust arguments the west can easily make

    Multinational brands predict higher spend on influencer marketing | PR Week – not sure why at the moment, where is the business case?

    Amazon advertising is working directly with brands now, cutting out ad agencies – Digiday – this is similar to what Baidu, Sina and Tencent do in China.

  • The Heat & more stuff

    The heat. At least in Hong Kong I lived with air conditioning, but there is no respite from the heat in London. In my area of London there hasn’t been much of a breeze either, the heat has been inescapable.  At least my music needed to be cool, and I reached back to nu-disco and space disco over the past few years. If there was one tune of the week it was this on

    Watch Kraftwerk Perform a Real-Time Duet with a German Astronaut Living on the International Space Station | Open Culture – literally out of this world. Kraftwerk pushing performance innovation after five decades.

    Carver M-500t power amplifier at the top

    I still lust after Ferris Bueller’s Carver M-500t power amplifier (on the top in the screen shot above), E-mu Systems Emulator II sampler and his l33t maker skills. Check out this blog that collated all the immense taste that went into his bedroom design: TimLybarger.com: Ferris Bueller’s Bedroom

    Scooter is one of those guilty secrets with catchy melodies and nonsensical lyrics that confound comprehension for English speakers. It was unusual to hear ‘How Much Is The Fish ‘ played on the piano and its a pleasant surprise. Scheps is better known as a classical pianist in Germany and has brand sponsorship deals with Audi and Chopard – so a world away from the image of Scooter.

    Here is the original for comparison purposes….

    As a student of Silicon Valley history, I was aware of General Magic. It is now getting a well deserved documentary about it. General Magic tried to build the predecessor of the Palm PDA and modern smartphones, before the the internet wi-fi and very nascent cellular networks. I’d heard of some people using them as a desk phone replacement

    Here’s the trailer

    Here is the documentary’s website

    Here is a guide to their DataRover 840F. Check out the skeuomorphic interface that is reminiscent of Microsoft Bob. Stylistically the fonts, design details and Easter eggs reminded me of the early Macs that I used. This isn’t surprising as it was started by Mac veterans.  Why is General Magic important now? Like the later PayPal mafia the General Magic alumni have been all over Silicon Valley developing some the most successful products and services. More on technology here.

  • Crimson Hexagon + more things

    Facebook Suspends Analytics Firm Crimson Hexagon on Concerns About Sharing of Public User-Data – WSJ – Crimson Hexagon will likely get out of the penalty box soon, the co-founder works at a joint Facebook academic research partnership… Its also not that surprising what Crimson Hexagon did, given how crap Facebook is at providing data to social insights platforms like Crimson Hexagon or Brandwatch

    Congress is wrong to question Huawei’s academic partnerships | FT – op-ed by Eric Xu of Huawei, you could cynically interpret it as a plea for easier espionage and an interesting use of ‘freedom’ (paywall)

    INTERNET: Baidu Sambas Out of Brazil | Young’s China Business – There are lots of reasons for the inability of China’s Internet companies to succeed outside their home market. One is simply inexperience. But another is really the direct result of Beijing’s determination to set up what almost amounts to a parallel Internet in China that in some ways is identical to the global Internet but in others is very different. That strategy has helped to keep out most of the major global competitors in any meaningful way, allowing Chinese companies to thrive on their home turf thanks to their booming local economy. But that approach has also made these companies quite unprepared to compete globally, since they engage in many practices that are either unacceptable outside or simply undermine trust of local people. – China’s Galapagos syndrome: WeChat has NO end-to-end encryption, is censored worldwide for instance. Will only succeed in low risk categories – photo altering apps or casual games

    Why Hong Kong’s property bubble won’t burst anytime soon | HKEJ Insights – Hong Kong’s property market no longer serves only the city’s seven million people. We now must also serve a country of 1.3 billion with a growing number of rich people anxious to get their wealth out. Hong Kong’s red-hot property sector is a perfect place for rich mainlanders and international investors to park their money. Their hot money, combined with the local psyche that prices will continue to climb means the bubble will never burst. – You could substitute most of the world’s major cities as hot money from fast developing economy entrepreneurs and rent seek oligarchs park their hot money in property safe havens. Hong Kong isn’t going to see a tailing off of house prices until China deals with corruption.

    Amazon’s new Part Finder helps you shop for those odd nuts and bolts | TechCrunch – so cool,  I am just really scared that if I showed this to my Dad this ‘tinkerer’ element of his character would go into overdrive

    Publicis Groupe: First Half 2018 Results | Publicis Groupe – poor job done at controlling market expectations

    Android has created more choice, not less | Google Blog – yeah right. Basically we can’t get paid in data so pay us a licence fee. I wonder how much Google will have to pay to keep Google Search in the device if they do that. It could also create an opportunity for Oxygen, Yandex app store, Jolla and home grown distributions by the likes of Huawei instead

    Mark Penn on his update to MicroTrends

    Media – Twitter’s guide to getting the most out of the platform

    MEDIA Protocol – WTF

    Looking Through the Eyes of China’s Surveillance State – The New York Times  – I tried the glasses out on a group standing about 20 feet away. For a moment, the glasses got a lock on a man’s face. But then the group noticed me, and the man blocked his face with his hand. The minicomputer failed to register a match before he moved. Seconds later, the people scattered. Their reaction was somewhat surprising. Chinese people often report that they’re comfortable with government surveillance, and train stations are known to be closely watched

    Amazon crashes just minutes into Prime Day | The Drum – makes you wonder about AWS availability and uptime…

  • Marketers bookshelf recommendations

    Books

    My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order.

    Insights, planning and strategy

    Most marketing communications projects are trying to create some sort of behavioural change in the audience, so understanding more about persuasion has got to be a pretty handy thing right? Robert Cialdini  has two great works:

    How Brands Grow part 1 and part 2 – pretty much the modern marketers bible for B2C brands of various stripes. Byron Sharp distills down decades of evidence-based research that has been carried out by Ehrensberg-Bass Institute of Marketing Science attached to the University of South Australia. The research institute has got a who’s who of corporate sponsors supporting their work and using their data:

    • General Mills
    • Grupo Bimbo
    • Procter & Gamble
    • Red Bull
    • Unilever

    You get the idea. If the research is good enough for these brands, it’s good enough for you.

    A key part of planning is working out that insight which will speak to your target consumers. Trends books are sometimes a handy short cut to creating a first draft of a hypothesis. You can do worse than leave through pollster Mark Penn’s Microtrends, Microtrends Squared and Microtrends Cubed that he has built up. If you’re thinking about transformation then Kevin Kelly’s The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future is the Microtrends for digital transformation. Tom Doctoroff’s What Chinese Want: Culture, Communism, and China’s Modern Consumer – is a another great primer.

    The Long And the Short of It by Les Binet and Media in Focus: Marketing Effectiveness in the Digital Era. Binet is a respected communications planning expert, he is currently head of effectiveness at Adam & Eve DDB. He has published some of the best works on marketing effectiveness for the IPA.

    If you studied marketing in college David A. Aaker is probably a familiar name. His Strategic Marketing Management book is often an introductory core course text. It used to double as a doorstop in a lot of dorm rooms that I visited. If you want to refresh your memory on branding he has written an accessible primer to recharge long lost lecture memories: Aaker on Branding: 20 Principles That Drive Success.

    Truth, Lies and Advertising – Jon Steel’s work on account planning is that rare thinking; a very readable text book. I like to go back to it to boil things down to first principles and forget complexity.

    Inspiration

    When you’re looking for inspiration, there are two good approaches:

    • Go lateral. Brian Eno and Peter Schmidt’s Oblique Strategies isn’t a book, but a set of 100 cards. Eno periodically suffered writers block in the studio and these cards are a successful approach that he developed over time with collaborator Peter Schmidt. It also works for finding your way through planning
    • Look back into time. If you are looking back into time, I would recommend Sun Tzu’s The Art of War if you are looking for inspiration on strategic approach. Buy the cheapest copy that you can get in print. Mine is covered in post-it notes and scribbles in the margins. More expensive versions have ‘business thought leaders’ trying to reinterpret it for you and just end up muddying the water. Those 13 chapters are well worth visiting on a regular basis. Bill Bernbach’s Book is a source of inspiration; as is the better known Ogilvy on Advertising by David Ogilvy
    Communications

    How To Write A Thesis by Umberto Eco. I know what you’re thinking: ‘Ged have you lost your marbles, why would I care about writing a thesis?’ Eco’s book is a really good guide to collecting one’s thoughts and presenting facts gained through a comprehensive research process. As the old martial arts mantra goes: slow is smooth, smooth is fast. Whilst Professor Eco isn’t a marketing scholar he knows a lot about thinking and being cogent.

    What about the last book on the marketers bookshelf? You’ve distilled all the knowledge from the rest of the books in this list, along with desk and possibly primary search.  You are ready to present your killer ideas to the client, or internal decision makers. Jon Steel has got you covered. Perfect Pitch: The Art of Selling Ideas and Winning New Business is a great refresher that helps shake you’re presentation game up.

    What books would add to a marketers bookshelf? If you have additional recommendations, put them below in the comments section. More related content here.

  • Arsenal defrauded + more things

    Arsenal and 30 ad agencies ensnared in alleged BYD fraudulent misrepresentation case | Marketing | Campaign Asia – More than 30 domestic agencies are crying foul after Chinese electric-car brand BYD absolved itself of payment obligations for RMB1.1 billion (US$16.4 million) worth of advertising production and roadshow fees last week. The automaker claimed these agencies have been dealing with a fake employee from an “illegal” entity carrying out marketing activities on behalf of BYD by “forging” the company’s seal. BYD made statements on its website (English) and Weibo account (Mandarin), naming a “criminal suspect” Liki Li (李娟) who managed to engineer a potentially sham sponsorship deal with football club Arsenal in April 2018, and has since been detained by the Chinese public security bureau. “Hereby we reiterate that BYD was never involved in and is not responsible for any fraud issues,” read one statement. “Please make sure to report to the authority responsible whenever you find yourself a victim.” The 30+ agencies suffering in this legal quagmire certainly see themselves as victims, with many raising objections to how BYD is handling the case so irresponsibly. The exposé party was begun by Jingzhi PR (上海竞智广告) three days ago, posting an ugly narrative on its WeChat account of how three years of creative design and test-drive execution for BYD was suddenly invalidated in this about-turn – not particularly surprised that this happened. I am surprised that it happened to Arsenal. Sports teams like Arsenal have historically been savvy in navigating the Chinese media ecosystem.

    I’m not DTF, OKCupid – Hacker Noon – great analysis of pandering advertising

    Amazon’s Curious Case of the $2,630.52 Used Paperback – The New York Times – is it merchants trying to pretend something is more rare than it is, or machine driven automated pricing errors? (paywall)

    Google Maps API Becomes ‘More Difficult and Expensive’ | Slashdot – so much that you can say about this. Google is Alphabet’s cash cow, with changes like this it’s losing developer hearts and minds. I think its part of a wider trend away from “Don’t Be Evil” to “Greed is good”. The economics of cloud services should surely be going in the opposite direction to Google’s pricing changes?

    Jackie Chan tried to replace Bruce Lee after he died, and so did Bruce Li – screen name of a Taiwanese actor behind slew of Lee rip-offs | South China Morning Post – great article on how the Hong Kong film industry coped with the death of Bruce Lee as a box office draw. I just couldn’t see Jackie Chain as a Bruce Lee analogue – thankfully he found his own way

    China’s ‘red education’ history tours and the rise of communist cosplay | South China Morning Post – from opening up under President Deng to the go go growth of President Hu, the party had sublimated into the back of Chinese people’s lives. President Hu is bringing the party back to the forefront with nationalistic characteristics. Hence Chinese citizens doing ‘founding of the republic’ style cos-play

    Salmon Theory – well worthwhile reviewing when you have a period of stuckness