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media

Medal of Honor goes for ‘shock and awe’ publicity

Alex Bogusky talks about the marketing being baked into a product and the developers of the latest Medal of Honor episode did that. In allowing players to be Taliban militia men they ensured the games notoriety before launch. Soldiers mothers appeared on American TV news network Fox to condemn it and UK government minister Liam [...]

Good copy bad copy documentary

As recommended by Philip Sheldrake, featuring mash-up artist Girl Talk as a participant in a documentary on intellectual property. The organisers are looking to recoup their expenses by soliciting donations and selling the film into TV stations. You can make up a donation here.

Nicholas Negroponte falls into the trap of absolutism

Nicholas Negroponte is someone that I have a lot of respect for: the MIT Media Lab that he is responsible for has given us some the best thought-provoking people and work on the web. He was also instrumental in shaping Wired magazine and the idea of a digital culture. Negroponte has a knack of talking [...]

Sorrell on online tracking

Courtesy of the Wall Street Journal. Of course it would be cynical to say that being open about online tracking creates a new market for tailored for brand content rather than the more limited ad formats as consumers demand a trade-off for privacy.

Ten media I pay for

Information wants to be free has been the rallying cry of the greatest thinkers from the online world. It actually comes from a keynote speech that Stewart Brand gave in 1994. The free has been interpreted as ‘free as in beer’ but it can also be ‘free as in speech’. With that in mind I [...]

MarketWatch: editorial adjustment?

I was enjoying my morning coffee during a day off and using the free wi-fi at Starbucks when I came across this piece ‘Apple needs an attitude adjustment‘ (July 8, 2010) over at MarketWatch. The sentiment of the headline wasn’t the issue, what I was more concerned about was the lack of analysis and coherent [...]

Media indulgences

We all have some things in our media consumption that are the informational equivalent of the perfect bacon sandwich (in my case: thick-cut processed white bread, smoked bacon grilled until it will shatter like glass and Chef brown sauce.) Here’s mine: Vice magazine Dos and Don’ts – Dos and Don’ts is kind of like sitting [...]

CD-ROM 2.0

In the early-to-mid 1990s before the widespread adoption of the web the world of interactive design resolved around content on CDs. You had companies like book publishers Dorling Kindersley and software company Broderbund publishing producing ‘interactive books’. Whilst they could be moved through in a linear manner, the software entertained with video and hyperlinks to [...]

Social media’s ‘Portman Group’ moment

In the UK, the internet industry has become a lobbyists football. From the Digital Economy Bill and the music-mogul entertained holiday  in Corfu that Lord Mandelson denied to Labour prospective parliamentary candidate Richard Mollet‘s leaked memo it is obvious that there is a political and commercial will to cripple the internet and turn Digital Britain [...]

Politicos in a marketing demolition derby

The average consumer will have found little to differentiate the parties in this years campaigning for the eventual election. What has stood out is the poor quality of the political party advertising. Many years ago I was given some advice by James Barton of Cream fame who said that the secret to a good fly-poster [...]

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