Category: tools | 工具 | 도구 | ツール

  • Pharma jargon

    I started my career off working on technology clients who were bad for having their own language but pharma jargon takes things to a new level of complexity. I thought I would write a bluffers guide to make other peoples lives easier. Here’s some of the examples of pharma jargon that came to mind that…

  • Razors for strategists

    What are razors? Razors are one of a series of tools that I use for problem solving. They sit alongside the idea of ‘chunking’ that is breaking a problem down into more manageable and solvable constituent parts. Razors aid in decision-making and analysis. Razors are rules that guide your way through a problem, or ‘cut’…

  • February 2024 newsletter – No.7

    February 2024 newsletter introduction Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start. The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s…

  • January 2024 newsletter – this makes a half dozen

    January 2024 newsletter introduction Welcome to my January 2024 newsletter which marks my 6th issue – bringing us to a half dozen issues in total. Here’s a quick video introduction that I recorded with HeyGen. Dozen as a word in the English language comes from the french douzaine – meaning an assembly of 12 things…

  • Sponsorship + more things

    Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…

  • December 2023 newsletter

    December 2023 newsletter introduction I put the December 2023 newsletter together early because I know how December goes. It used to be that Christmas parties and a gradual disappearance of clients and colleagues meant that the month effectively ended on December 15. In recent years all that went out the window. Clients called pitches for…

  • November 2023 newsletter – fourth time unlucky?

    November 2023 newsletter introduction You’re still reading? Great! Welcome to my November 2023 newsletter which marks my 4th issue. I am not excessively superstitious – but living in Hong Kong rubbed off a bit on me. I developed a love of milk tea, found the ‘hit women’ cathartic and am still leery of the number…

  • October 2023 newsletter – 3rd time’s the charm

    October 2023 newsletter introduction As I write the October 2023 newsletter. it’s getting noticeably darker outside earlier, but the sunrises reward us with a wider variation of colours. And we all have Halloween to look forward to. This is the third issue and I am still finding my way writing these things. I hope that…

  • ChatGPT for planning

    I was reluctant to put fingers to keyboards to type up a blog post about ChatGPT for planning. I didn’t want to be THAT person that turns out personal branding content on the latest fad as narcissistic clickbait. There is also a larger question of is it worth using ChatGPT for planning now that it…