Ged Carroll

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  • Out and about: Blade Runner 2049

    *** No plot spoilers*** Where do you start when talking about Blade Runner 2049 – the most hyped film of the year?

    Blade Runner 2049 starts up some 20 years after the original film. It captures the visuals of the original film, moving it onwards.  The plot has a series of recursive sweeps that tightly knit both films together which at times feels a little forced, a bit like the devices used to join Jeremy Renner’s Bourne Legacy to the Matt Damon canon.

    Blade Runner 2049

    The 1982 film took the neon, rain and high density living of Hong Kong in the late summer and packaged it up for a western audience.  Ever since I first saw  it represented a darker, but more colourful future. I felt inspired, ready to embrace the future warts and all after seeing it for the first time.

    The new film is a darker greyer vision largely devoid of hope. You still see the Pan Am and Atari buildings of the first film, now joined with brands like Diageo. The police cars are now made by Peugeot. It also captures the visual language of the book, something that Scott hadn’t done in the original to the same extent. In the book, Dick (and the Dekkard character) obsess on how the depopulated world’s crumbling ephemera is rapidly becoming dust.

    Visually the film dials down its influences from Hong Kong, Tokyo or Singapore and instead borrows from the crumbling industrial relics of the west and third world scrap driven scavenging from e-waste in China and Ghana to the ship breaking yards of Bangladesh. The filthy smog and snow is like a lurid tabloid exposé of northern China’s choking pollution during the winter. It paints a vision more in tune with today. Automation and technology have disrupted society, but orphans are still exploited for unskilled labour and vice is rampant.

    Ryan Gosling and Harrison Ford do very capable performances. And they are supported by a great ensemble of cast members of great character actors at the top of their game. Dave Bautista, Robin Wright, Barkhad Abdi (Eye in The Sky) and David Dastmalchian (MacGyver, Antman, and The Dark Knight). The one let down is Jared Leto – who now seems to play the same character in every film since his career high point of Dallas Buyer’s Club – I suspect that this is as much a problem with casting as performance. I think he needs to be cast against type more.

    For a three-hour film it still manages to hold your attention and draw you in to its universe without feeling tired. It’s also a film that forces you to think, so if you are looking for visual wallpaper for the mind a la Marvel’s Avengers series of films it won’t be for you.

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  • Mosby + other things

    Mosby

    Mosby is a long haired Belgian shepherd. His owner put together a monologue and some carefully curated footage to come with simply great content. Mosby’s Motto is deceptively simple. I imagine that it required a lot of raw candid footage that was then skilfully edited down into this two-minute video. The copywriting around Mosby also taps into popular themes around YOLO and follow your passion 

    Wrestling vs. rap

    The hyperbole of wrestling commentary with the rhymes of Snoop Dogg, it sounds like a marriage made in heaven right?

    Leica manufacturing

    I am a sucker for manufacturing and process videos. This video by Richard Seymour (not the Richard Seymour, design god and the talented one in SeymourPowell, but a similarly named photographer) on how Leica turns out its M-series cameras

    Verbing Velcro

    Velcro using humour to make a serious point about their brand IP. They challenge that Velcro faces is the degree to which their name ‘verbs’ as Faris Yakob would put it. Think about the way people might label their pet a ‘velcro’ dog because it sticks with them all the time. Velcro has been used as a synonym for clingy. All of this is great for marketing, bad for legal affairs.

    Greg Wilson

    This week I have mostly been listening to Greg Wilson. Wilson was one of the first DJs at The Hacienda and has been doing great productions for the last decade. This mix of early house classics surprised me a little because of his programming style (what he chose to play, the order and how he segued between the tracks). Wilson’s style was much more akin to that of the disco era DJs – it was all about the smooth flow, less about taking people on a journey or driving the dance floor in a more kinetic style and it caused me to re-listen to tracks that I have been familiar with for the best part of three decades. The context of Wilson’s had shifted them so fundamentally. More related content here.

  • Western Digital + more news

    How to Make Enemies and Lose Influence in the Chip Business – Bloomberg – not only Toshiba but Apple, Dell and SK Hynix – Western Digital will likely have to fall on the good graces of Samsung at a steep price discount. It will be interesting to see how Western Digital shapes out in the longer term. More technology related content here

    Consumer behaviour

    ‘Oh, Jeremy Corbyn!’ The story behind the song sweeping Glastonbury – It all started in Birkenhead on a balmy evening in late May. The Libertines were due to play a gig at Prenton Park, home of Tranmere Rovers FC, when Corbyn took to the stage to say a few words about austerity and the NHS – important stuff, for sure, but not, perhaps, what the crowd had paid to see. “Thank you for giving me a few minutes,” Corbyn shouted. “And remember, this election IS. ABOUT. YOU!” And that’s when it happened, the crowd spontaneously erupted into the chant. Football fans have been using the not wholly complex compositional framework (“Oh + five-syllable name”) for years but this seems to be have been the first time Jeremy Corbyn’s name was used

    Ideas

    Does the UK’s ‘government-in-waiting’ really plan a robot tax?  – the current state of infrastructure as described is really bad

    Luxury

    Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers · Forrester – Forrester’s understanding of luxury brands is behind the curve

    China Sees More Luxury Stores Close Than Any Other Country | Jing Daily – multiple reasons for it. British heritage brands Burberry and Dunhill got a kicking. E-tailing has come up fast and better understanding of market sizing once we’d got through the gift culture changes driven by government corruption clamp down

    Media

    The FT warns advertisers after discovering high levels of domain spoofing – Digiday – This is crazy

    Online

    YouTube tightens rules around videos with external links – The Verge – Alphabet aren’t exactly winning friends with this move

    Security

    China’s Weibo Hires 1000 ‘Supervisors’ to Censor Content | The Diplomat – is this really that different to people Facebook deploy except that there is more of them? Also raises cost of doing business online in China providing a slight ding on market attractiveness

    Software

    Microsoft CEO Satya Nadella: AI should be open like PCs, not closed like the App Store | Business Insider – I guess not closed like Windows hidden APIs against Borland, Lotus etc might be a better analogy… Bit of future gazing. A lot of whitewashing the past

    Is AI Riding a One-Trick Pony? MIT Technology Review – expect another AI winter sooner rather than later

    Technology

    Apple is really bad at design | The Outline – provocative title, interesting op-ed points. I thought the MacBook Pro touch bar was a better example

    Apple Working on an ARM based MacBook isn’t Surprising because the Competition is Forcing their Hand – Patently Apple – ARM still doesn’t have the computational power of MIPS according to people like the Chinese government…

    Web of no web

    Varjo Raises $8.2M Investment to Further Develop “Human Eye-resolution” Headsets | Road To VR – There is a softness to VR that almost reminds me of the ‘fog’ of watching old VCR cassettes on a standard definition CRT Equipped TV set

    Wireless

    WeChat messaging trends

  • Grenadier car project + other news

    Grenadier

    Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off.

    Grenadier market?

    The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers as luxury vehicles, you can still get a barebones one in markets like Australia, the Middle East and Africa. Mercedes still does a bare bones G-Wagen.

    Grenadier costs

    A mass production assembly line for the Grenadier including tooling would cost about £100 million or so, based on previous refits I have seen done at the Vauxhall car plant in Ellesmere Port.

    That wouldn’t include an engine foundry. I would expect Grenadier to raid the parts bins of other manufacturers for things like engines. They will buy off the shelf transmissions from the likes of ZF or Magna PT, if they can’t raid a parts bin. The problem with raiding parts bins is that you are using products that are designed to be digitally integrated together now. Would companies like VDO be able to provide you with analogue instruments? Most modern cars aren’t unreliable because of cabin electronics, the problems are usually the underlying mechanics and control systems. Those electronics are put there to get the vehicles to ‘limbo’ under the tightening environmental standards and Grenadier will be no exception.

    Overall development of the Grenadier may cost multiples of the price of the production line, including type approval across markets.

    Business

    Publicis and WPP are takeover targets and Accenture ‘looks a credible buyer’, bank says – interesting hypothesis

    T-Mobile and Sprint are in active talks about a merger | CNBC – Son-san and Legere could be an interesting and complementary mix

    Consumer behaviour

    Under The Surface: The Why of Chinese Consumer Behaviour | Holmes Report  – with a billion people and a fast-growing economy, those feelings of uncertainty are even more profound and widespread.   The true meaning of technology for Chinese users? The ability to feel in control in an era of anxiety.

    Douglas Todd: Men do well in science and tech, but lag elsewhere | Montreal Gazette – the real reason more males complete STEM degrees, says Tabarrok, of George Mason University, is that, to put it too bluntly, “the only men who are good enough to get into university are men who are good at STEM. Women are good enough to go into non-STEM and STEM fields.”

    The findings of Card, of the University of California, Berkeley, and Payne, of McMaster University, are consistent with wider concerns about the under-representation of men in higher education and in many sectors of the labour market, says Tabarrok.

    “If we accept the results (of Card and Payne), the gender-industry gap is focused on the wrong thing. The real gender gap is that men are having trouble competing everywhere except in STEM,” says Tabarrok – the big question is the why? It also makes one wonder if the narrative of privilege has gone into reverse for some reason?

    Economics

    Sustainable development: China’s path out of poverty can never be repeated at scale by a country again — Quartz – interesting read. It puts the internet into perspective, shipping containers had more impact in China’s economic rise

    Ethics

    Idle Words | Anatomy of a moral panic – worthwhile reading as it illustrates the current poor state of news reporting

    Ideas

    Blade Runner 2049_: Inside the Dark Future of a Sequel 35 Years in the Making | WIRED – “Blade Runner changed the way the world looks and how we look at the world,” William Gibson says. It was one of the things which inspired me to move to Hong Kong

    Innovation

    Really interesting hologram imagery created using the persistence of vision effect

    Here’s another example of it from a Chinese company in Shenzhen thanks to Naomi Wu for the video. According to Naomi this is a Rainbo device.

    Media

    ​Facebook: news a pagamento entro il 2017, anche in Italia – Rai News – Facebook to trial paywalled content

    China’s Booming Live Streaming Market Has Reached Its Zenith – Huajiao. Long answer: emoji-like “gifts” from the viewers that can later be cashed in for money. Chinese viewers are less enamored by mindlessly goofy check out my six pack vids (*cough* Logan Paul), and more interested in watching the mundanities of their favorite influencer’s everyday life — i.e. singing in the shower, driving, and… slurping soup? – There is a clear line between this and things like Korean ‘eating’ videos.

    Influencer Marketing Effectiveness is Limited by Management! | PARKLU – not only China!

    Uber Sues Mobile Agency Alleging Ad Fraud – WSJ – interesting implications around tracking showing weakness in Uber’s much vaunted data expertise?

    Should Social Go Local? | The Daily | L2 – some nice assets

    Online

    Twitter to test longer tweets – but only for European languages – Mumbrella Asia – to be honest it makes sense for languages like German and Finnish

    The New York Times on Facebook

    The First Web Apps: 5 Apps That Shaped the Internet as We Know It | Zapier blog – great lunch time read

    Security

    DuckDuckGo: The Solopreneur That Is Beating Google at Its Game – The Four-Week MBA

    Signal Has a Fix for Apps’ Contact-Leaking Problem | WIRED – I so hope they sort it

    Distrustful U.S. allies force spy agency to back down in encryption fight  – academic and industry experts from countries including Germany, Japan and Israel worried that the U.S. electronic spy agency was pushing the new techniques not because they were good encryption tools, but because it knew how to break them.

    The NSA has had to drop all but the most powerful versions of the techniques – those least likely to be vulnerable to possible hacks by the NSA

    Technology

    Unilever finds startups can replace some agency tasks – Digiday – marketing automation gone mad

  • Shōwa era + other things

    Shōwa era pop

    This week I have been listening to classic Japanese pop from the 1970s and 1980s – late Shōwa era for the win! The Shōwa era means ‘enlightened harmony’. It covers world war II and the subsequent economic miracle, right up to the bubble era of the Japanese economy. What we saw during the post-war Shōwa era was a massive outpouring of quality content in entertainment, film, music, product design, the arts and architecture.

    Canadian tourism board anime

    Canada’s tourism board has been running a campaign in Japan. They got the studio behind anime blockbuster ‘Your Name’ to do this 30-second spot in an anime style rather than the more traditional approach of using b-roll footage.

    It’s an interesting choice, especially given the dramatic scenery available in Canada and shows how important Canada must view the Japanese market. By comparison, there doesn’t seem to be any campaign targeting the UK or Ireland at all.

    The Isle of Dogs marries anime with Wes Anderson and looks amazing. The Isle of Dogs in question, is an artificial island in Tokyo Bay rather than the region of London.

    Porsche have done a great piece of content marketing about conductor Herbert von Karajan’s 1970s vintage Porsche 911 RS. von Karajan was famous, even amongst non-classical music fans for being a long time conductor of the Berlin Philharmonic and his recordings on Deutsche Grammophon. This was probably helped by his recording being some of the first CDs available.

    Expect this in every planners tool box soon – German Performance Artists Act Out Amusingly Surreal Skits for Passengers Aboard Passing Trains

    While it might be seen to be a source of inspiration for PR stunts or experiential marketing, it fits into the idea of live advertisements that agencies and brands have been experimenting with over the past few years. More at Thinkbox here.