PES are a stop motion animation house, whom I was introduced to by Guy, one of the creative directors that I work with. Film food trilogy is one set of films that they did a number of years ago, over a seven year period.
The film food trilogy starts with Western Spaghetti
The second film Fresh Guacamole was short listed for an Oscar nomination.
The final one in the food film trilogy is Submarine Sandwich.
Doraemon and Toyota collaboration for advertisement
The premise in these Toyota films is that it is 30 years later and the human characters have grown up, but have still stayed in the respective relative status to each other. The giant is still a bully for instance and Nobita is still a dweeb.
https://youtu.be/OfnUNmjHzoQ
Big Data China: AI – Surveillance symbiosis
Interesting discussion on the use of big data and machine learning in China. The programmable world with Chinese authoritarian characteristics. Some interesting insights in this stream. The event covers:
how China‘s large-scale investments in surveillance technology is both enhancing the state‘s capacity to repress dissent and providing commercial advantage to Chinese AI companies operating in the facial recognition and surveillance space.
CSIS
It is worthwhile looking at the materials that the CSIS is doing in association with Stanford University on Big Data China.
How LVMH took over Asia
Asianometry looks how Louis Vuitton grew so big in Asia. Japan and Hong Kong took over luxury sales increased in the 1970s due to a massive increase in disposable income. Its interesting that much of it was driven initially by Japanese department stores in the 1960s and Ferragamo was one of the first western luxury brands that they stocked. Louis Vuitton opened their first store in Japan in the Ginza district in the 1970s, they had somehow managed to leap the chasm that stymied other rivals who were traditional medium-sized enterprises like Louis Vuitton at the time. Well worth a look at this video.
Which means the only listings are likely to be old industry listings of state owned firms that foreign investors wouldn’t want to deal with anyway. The second one was: Alibaba scales back global expansion plan to rival Amazon | Financial Times – Alibaba.com’s US operation has failed to meet its initial targets, forcing the Chinese company to readjust its growth plans, according to three people familiar with the operations. The project has also been hit by dozens of staff departures from its New York office. The troubles at its US business-to-business arm come as Alibaba steps up its international push as its domestic operations continue to get hit by Beijing’s tech crackdown, slowing economy and rising competition. However, Alibaba.com has struggled to retain US sellers since its launch, in part down to the difficulty of competing with the prices of global merchants. “US manufacturers aren’t as competitive, the cost of everything is a lot higher including labour. The team do not have enough support internally, so they can’t get enough suppliers and sellers on board,” one current employee said – you could read this as the US is uncompetitive, or Alibaba only manages to sell on cost rather than value (quality, flexibility, after sales service don’t matter).
Aviation sector will be disrupted for years, Qatar Airways boss says | Financial Times – “Covid has damaged the supply chain of the industry . . . I think that it will last for a couple of years — it is not going to go away tomorrow,” Akbar Al Baker told the Financial Times in an interview. Labour shortages in Europe, delays in aircraft deliveries from manufacturers and a lack of spare parts had all affected Qatar Airways, he added. – and this is without the problems that airports have faced in baggage handling etc. If aircraft deliveries were really an issue, why did Qatar pick a fight with Airbus?
HSBC’s past may not help its future | Financial Times – There is no place in the new Hong Kong for a pre-eminent bank which is not institutionally subject to the Chinese government. As China turns inwards, it makes sense for the ruling party to want its own financiers in command of a smaller standalone lender that will be well-capitalised, regionally-focused and prepared to serve national objectives, not global shareholders. The installation of a Communist party committee at HSBC’s Chinese investment banking subsidiary, reported by the FT, is a prelude of what is to come: a slow, patient strategy of small steps designed to make inevitable a break-up already determined on high in Beijing. That is why Ping An has fired the first shot in the final battle over the colonial legacy of Hong Kong — a place China has always called “a problem left over from history”. – the smart play would be to cut the PRC and Hong Kong business off from the rest of the network. While China is the growth engine, it relies on the rest of the network for this profitable wealth management business. Secondly, what will happen with Standard Chartered?
Ideas
Reviving Progress in the UK – there is an issue with the capital injection required by the plans outlined. Would anyone trust the UK government that they would be able to execute in a competent manner on the ideas? I think that the UK is suffering from a crisis of competence as much as anything else.
Associated Press Aims to Drop the Term “Assault Rifle” from StylebookThe Firearm Blog – really interesting change towards more neutral language while the progressive media obsesses about the new SIG-Sauer MCX Spear which is similar in terms of lethal effect to the longer range rifles field during the first part of the cold war. These cold war era designs have been modernised and are available to gun owners across most of the US. The MCX Spear relies on a newer, harder to get ammunition. This ammunition is also harder to fill at home than existing formats like the earlier NATO 5.56mm and 7.62mmm rounds. Older weapons like the Heckler & Koch G3 are a bit heavier but offer a similar performance, yet you wouldn’t get this information from the progressive media. Regardless of your opinion on gun control, the facts matter.
Beijing detains high-flying Tsinghua semiconductor boss, report says | Financial Times – Zhao Weiguo, the former head of an expansive Chinese conglomerate with state backing and deep investments in the global technology sector, has been placed under investigation by officials in Beijing, according to local media. The 54-year-old, who led cash-strapped chipmaking giant Tsinghua Unigroup for a decade, has been out of contact after being taken from his home by authorities in mid-July, reported Caixin, a Chinese business publication.
Decoded was originally written in 2013. I read this version. I know that there is a new edition being published in September 2022. Barden had been a marketer working at T-Mobile (now EE, BT’s mobile phone network), Diageo and Unilever.
His background and a foreword written by British marketing grandee Rory Sutherland give an indication of the book’s quality.
Once more with emotion
Barden’s background has skewed towards CRM, online marketing and consumer marketing. I disagree with Barden in one important way. Barden doesn’t think that emotion has any benefit in marketing. I agree with Barden to a point, beyond nostalgia, I won’t have an emotional connection with the brand of margarine spread that I buy. The nostalgia is largely out of control of the brand.
However, both the IPA and WARC have shown that communications that provokes an emotional reaction can build long term awareness over time. Think about the adverts that get stuck in your memory, versus rational adverts. Emotional adverts make you feel something, even if they don’t change your opinion of the product they can build memory structures with enough exposure.
The challenge as Barden points out, being able to do this consistently. The example that Barden cites is Cadbury’s inability to match the quality of its ‘Gorilla’ advert.
Getting beyond emotion
Beyond a difference of opinion on the effect of emotion in communications, I thought that the content in Decoded was very good. The book felt to me as if it was aimed at British junior inhouse brand marketers at the likes of Unilever and Diageo where Barden aimed his stripes. The book is full of British examples, this might limit its success in the US. The examples are already old enough that they might not resonate with marketers who recently left college; but they would leave US readers clueless. While British marketers are often exposed to US authors at the start of their careers like David Aaker and Philip Kotler; the same isn’t true for their American peers of British marketing thinkers.
I also see it valuable for marketing undergraduate students, with its real world examples. He also does these summary pages at the end of each chapter that reminded me of ‘Dummies Guides‘ format books.
Decoded covers behavioural science principles and is valuable for the quality of reading list that it provides the reader to delve into after they have read the book.
Barden dives into the kind of concepts that brand marketers would come across in shopper marketing and ad testing from the likes of Kantar. He provides a sound basis on which marketers can rely to understand, if not, critique their agency’s efforts.
Beside emotion, my biggest concern is that marketers might think that Decoded is the final step on their education journey, rather than the first step. It provides a useful primer that the engaged marketer can then delve into. Unfortunately for us all, there are a lot of surface player who would declare mission accomplished at this point.
If like me, you wanted a follow on read from Decoded, my recommendation would be Phil Graves Consumerology, which I reviewed here. Graves’ work nicely fits in with the discussion Barden had on shopper marketing from an expert in the field.
For a while Vice News was the hotness in news reporting, now they seem to have got their mojo back with a report on Chinese business people taking advantage of corruption at the highest level in Guyana. British Hong Konger Isobel Yeung did an amazing report on how Chinese business, especially state owned enterprises, had supercharged corruption in Guyana.
Hyundai N Vision 74
Korean car manufacturer has been following the path taken by the likes of Toyota to expand from being a manufacturer of value, but low margin cars. This involved making a luxury division – Genesis is a clear Lexus analogue but with Korean characteristics. N is their version of what used to be Toyota’s TRD or Gazoo Racing as it is now.
The N Vision 74 shows a reignition of Hyundai’s interest in hydrogen fuel cells for passenger cars, Hyundai had paused hydrogen fuel cell development for passenger cars in 2021. Presumably the higher energy density of fuel cells together with the skyrocketing price of lithium and cobalt has caused to them to resurrect the programme? The design is a homage to Italdesign’s Hyundai Pony Coupe concept from 1974. The same year Italdesign had also designed the first Volkswagen Scirocco and the Alfa Romeo GTV. Many commentators have compared it to the later DeLorean DMC 12. The DMC 12 was also designed by Italdesign in 1981.
There is a good deal of 1970s and 1980s track car vibes in there as well including a louvred back window and muscular arches. The wheels seem to use vintage Speedline influenced guards that would funnel air into the brake discs but keep rocks, sand and snow ingress to a minimum.
Japanese itchiness
Japanese skincare brand Muhiis a line of products that deal with itchy or irritated skin from the likes of allergies or insect bites. They have launched a campaign that deals with the subject of crotch itch including an e-sports tournament and a branded series of anime. The e-sport tournament is a clever way of getting attention for the series of crotch related games that they have on the Muhi website.
Perun
Perun has done some of the better analysis for armchair warriors following the Ukraine war. The analysis is thoughtful and doesn’t have an inherent bias. He had used to run a mediocre gaming channel, but analysis seems to be his strength.
Emirates statement on operations at London Heathrow – Emirates lays into London Heathrow’s airport chaos. The airport chaos has been labelled ‘airmageddon’, due to the restriction in numbers of passengers who can fly in and out of Heathrow in a given day of just 100,000 people. That’s 25,000 people a day lower than last year. While there is similar restrictions at Amsterdam’s Schiphol airport and a complete failure of their baggage system.
China
China’s Collapsing Global Image – China’s image abroad has declined significantly in the past four years, a sharp revearsal from the relative popularity it enjoyed in Africa, Asia, and Eastern Europe from the 1990s to the late 2010s. While previous Chinese regimes stressed humble non-intervention on the global stage, distributed generous infrastructure funding via the Belt and Road Initiative, and conducted massive soft power outreach programs through media and academia, many of these strategies have been reversed or rendered ineffective. As Council on Foreign Relations Senior Fellow for Southeast Asia Joshua Kurlantzick notes, “[there] are multiple reasons for China’s deteriorating global public image. China’s overall rising authoritarianism at home, its cover-up of the initial COVID-19 outbreak, and its brutal repression in Hong Kong and Xinjiang have hurt its perception among many foreign publics. China’s continued zero-COVID strategy has cut it off from much of the world, undermined people-to-people relations with other states, and cast some doubt on the Chinese model of development—even among some Chinese citizens.” – worthwhile contrasting with the following research, which implies a negative but more complex and nuanced situation – China seen as better than EU in completing African projects, survey finds | South China Morning Post – Poll of more than 1,000 policymakers on the continent puts priority on physical infrastructure, speedy results and non-interference in internal political affairs. European Union charts higher on quality of products or services delivered; good working conditions; creating jobs for Africans; upholding environmental standards
HSBC installs Communist party committee in Chinese investment bank | Financial Times – I don’t think that it would be beyond the realm of possibility seeing HSBC China and Hong Kong breaking off ARM China style under the auspices of Ping An and the Chinese government. Ping An is actually a cross holding: HSBC is the largest shareholder in Ping An and vice versa. The question is can they take the bulk of the HSBC Asia businesses with them like Singapore et al as well? This could happen based on company structure and western shareholders would be left with the equivalent of an empty husk
Hong Kong Law Reform Commission proposes 5 new offences to rein in cybercrime, with tougher penalties of up to life imprisonment | South China Morning Post – Will this proposed ordinance be available as a charge, with the prosecution claiming the criminal intent is an offence involving national security?” he asked. “Could all social media become a target? Given the wide criminalisation of speech in the context of national security and sedition charges is there a risk a charge under this ordinance will be added?” Davis said he was also worried the proposed amendment would be used to reverse the outcome of an earlier decision by the Court of Appeal in 2019 which limits the reach of an ordinance that prohibits “access to a computer with criminal or dishonest intent” to cover a person using their own tech devices.
