Reading Time: 2 minutes Coke first name campaign hits difficulties in China | The Drum – the Coke first name campaign doesn’t work that well in the UK. So not surprised that it failed in China due to the variety of names available in Chinese. This was quite predictable and surprised that it wasn’t planned into thinking about the Coke… Continue reading Links of the day | 在网上找到
Reading Time: 2 minutes We have reached the end times for Google Reader and a mass of activity has been whipped up to provide people with alternatives to consume RSS feeds through. My personal favourite is Newsblur. For people who only follow a few feeds Newsblur might be overkill. It has a number of features that make it ideal… Continue reading Reader rapture: what will be your salvation during Google shutdown?
Reading Time: 2 minutes Catering to the self-expressive Chinese consumer – less focus on the corporate brand, more on the product level brand for the self-expressive Chinese consumer. More related content on consumer behaviour Social media analytics in action | guardian.co.uk 3D-Printed Batteries Could Be the Solution to Our Lithium Woes | Motherboard Measuring the iTunes video store |… Continue reading Links of the day | 在网上找到