铭记 | branding | 브랜드 마케팅

I like: Ikea ad with lots of cats

Reading Time: < 1 minute Take 100 cats and let them lose in Ikea’s Wembley store and film them doing what they do. Simple concept but compelling viewing. More here.

中国 | china | 중국 初 | hygiene | 기본 印度尼西亚 | indonesia | 인도네시아 공화국 台湾 | taiwan | 대만 在线 | online | 온라인으로 工艺学 | technology | 기술 思想 | ideas | 생각 零售业 | retailing | 소매업

Things that caught my eye this week

Reading Time: 2 minutes Indonesia is a fascinating place in and of itself and comes up with all kinds of cultural nuggets. The latest one that I came across was the Vespa Extreme moped sub-culture. Vespa scooters are plentiful in Indonesia, as is the desire to invent. Car tuning culture is big amongst the middle class. But for those […]

初 | hygiene | 기본

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: 2 minutes Majority Of White Americans Say They Believe Whites Face Discrimination : NPR – where to start with this? Uniqlo’s Four Secrets for Building a Global Brand | Fortune – ‘truth telling’ rather than storytelling Trump Data Guru: I Tried to Team Up With Julian Assange  – A Republican digital strategist who worked with Cambridge Analytica during […]