Search results for: “generations”
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Generations or life stages?
Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…
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Loneliness
This post on loneliness came about from an insight journey I took for a prospective project aimed at generation Z. Don’t get me started on defining an audience by generation, or I will go off-topic and not be back for a while while I rant about how life stages are a superior lens. But we…
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Soft girls and slackers
I read about soft girls, when a friend shared an article from Glamour magazine with me. Glamour Glamour is a women’s magazine published by Conde Nast. When it launched in the UK, it was famous for its ‘handbag format’ size, which then spurred innovation in the summer editions of men’s magazines. Nowadays it’s important for…
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Western fast fashion + more things
Western fast fashion Western fast fashion brands have managed to spread around the world, despite concerns over working conditions, product quality and impact on the environment. But things have gone into reverse for western fashion brands in China. Just over a decade ago saw China as a potential growth market. But over the past five…
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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Wonderlust Apple event
The Apple Wonderlust event happened on September 12, 2023. The events timing fitted in with the two Apple events a year that we have grown to expect: Unlike when I started buying Apple products these events are no longer hosted at external conference centres but at Apple’s own conference centre as part of its campus.…
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The Killer
The media environment that drove the popularity of The Killer Before talking about The Killer, it makes sense to talk about the media landscape. The late 1980s and early 1990s was when consumers first started to buy video films rather than only rent them. Retail video sales had been pioneered in the UK by the…
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Psychotherapy + culture
Psychotherapy Psychotherapy is using psychological techniques to to help improve: It can involve sessions that are one on one, or be part of a group experience. Psychotherapy in culture American TV brought the emotional and mental anguish of life into its programming, for instance, this segment from from Thirtysomething. The TV series Frasier put the…