Energy has come to define our history over the past few hundred years. The industrial revolution was defined as much by the use of coal and steam power as it was by breakthroughs in technologies.
The industrial age was defined by the spread of electricity, electro-magnetic waves and the use of oil and gas in the energy mix.
Alkaline, dry acid batteries and rechargeable batteries liberated technology. Making it firstly luggable and then truly portable.
Without innovative approach in battery technology you wouldn’t have the ubiquitous smartphone. Nor would you have much demand for three wi-fi in coffee shops, or multi-screening.
Digital photography would still be more of a niche interest and there would be no Instagram or Tinder.
On the other hand you would be less likely to responding to emotional content on Twitter straight away, unless you were glued to your desktop computer or connected TV.
The aspiration for a low carbon economy is another aspect that affects energy and not just oil and gas. 99 percent of materials that we use, even for batteries and capturing renewable energy are not sustainable. Turbine blades are made from composite that eventually end up in a landfill site. Battery technologies rely on rare earth metals, lithium and nickel. They feature a polymer liner in lithium ion battery.
Energy is at the centre of the progress of innovation, design, climate change, consumer behaviour and even culture. Far more so, than people actually realise.
We tend to not pay attention to energy unless there is a problem. A power cut, a price jump at the petrol pump are the times when we notice.
Japan Re-Emerges is Ulrike Schaede’s riposte to the neo-liberalist dogma that Japan is done. Since the bubble era finished, corporate Japan has been reinventing itself and building blue ocean strategies to stand up and out against the rise of China and South Korea. Schade has turned this journey into a book, Japan Re-Emerges. This interview was conducted at the Foreign Correspondents Club of Japan.
Going back to neo-liberal doctrine, Japan Re-Emerges offers a way out of the terminal societal and economic death role that many middle powers like the United Kingdom and Germany are currently undergoing – if they have the leadership who can make it happen. I’ll let you know how I get on with Schade’s book.
The Detroit of Asia
Thailand earned its name as the Detroit of Asia thanks to factories assembling vehicles like the Toyota Hi-lux and manufacturing a wide range of car parts. Nikkei put together a film on how Chinese electric vehicle makers have entered Thailand poaching staff, expertise and market share from Japanese manufacturers representing an existential risk of non-Chinese businesses and threatening how Japan Re-emerges.
Futurama
General Motors was a large conglomerate in the 1960s. This seems to be based on footage made at the New York World Fair of 1964/65. This Futurama exhibition was a homage to a similar one done at the 1939 world fair. The themes of the exhibition at the time reflect big societal concerns including overpopulation and creating adequate food. The seabed was seen as an equally momentous destination as space. Deep sea exploration was post-war phenomenon and the first submarine that had gone under the north pole did so only six years previously.
The space and modernist themed architecture feels like it’s from a different universe to our current world. Despite M Hubert King warning about peak oil in 1956, concerns about energy seemed premature at the time when nuclear power seemed to have so many uses and man was actively exploring outer space implying a technological solution was possible for everything. Out of this World as a film builds on the Futurama work done by General Motors as a cohesive vision of the future. While the Ford Motor Company still uses futurists, General Motors subsequent history is one of missed future opportunities, from the German, Japanese and Korean ‘invasions’, its futuristic EV1 car project to efforts in autonomous driving efforts.
Cadillac racing
At first I thought that the idea of a Cadillac racing programme was an oxymoron. As a European my idea of a Cadillac is the black armoured land barge that ferries the US president around, or its historic civilian equivalents that represented mid-century luxury prior to the German invasion of the U.S. car market. So I was curious when I came across No Perfect Formula.
What was more interesting about this film for me was that it was part of a wider trend. While Liberty Media’s Drive To Survive series looked to bolster its Formula One motorsports franchise, manufacturers like Cadillac and Porsche have been producing their own feature-length content and publishing it on YouTube – disintermediating brand partnership type deals with the likes of Netflix or Amazon Prime in favour of YouTube. This makes sense when one thinks about YouTube in terms of raw reach.
Where I think it gets more interesting is what is says about the value of the latent endorsement of a partner media brand and what this will mean for the likes of BBC Worldwide and non-subscriber revenue streams for streaming platforms.
Klad is a new trends in illegal drug distribution. Klad sprang out of the online anonymity of the darknet. Breaking Klad: Russia’s Dead Drop Drug Revolution | Global Initiative goes into detail about how the Klad system works. Klad seems to be the narcotics equivalent of an Amazon locker. The customer pays the money via a dark web service and is directed to a concealed geocache with their product in it. These caches are refreshed by low level network members whose soul role is to service the klad network.
Understanding Russia’s darknet markets and the logistics systems underpinning it offers insight into the future of drug trafficking (and other crimes) worldwide.
Klad is likely to be further complicated by the tight linkage between the Russian state and international organised crime groups.
The Game Theory of Democracy – The New York Times – Adam Przeworski developed a theory that democracy is best understood as a game, one in which the players pursue power and resolve conflicts through elections rather than brute force. Democracies thrive when politicians believe they are better off playing by the rules of that game — even when they lose elections as it maximises their self-interest over time. It works when the stakes of power remain relatively low, so that people don’t fear electoral defeat so much that they seek other methods reversing it. Winners of elections need to act with restraint. They can’t make life miserable for the losers, or foreclose the possibility that future elections would allow the losers to win. But recent years suggest that even “working” democracies can be far more fragile than was once believed; Przeworski doesn’t see an obvious way to protect it from being weakened further.
Using F-word at work is no sacking offence in the north, rules judge | The Times – As rude as the comment was, the so-called f-word had become commonplace “in the public sphere” — and that was particularly the case in the north of England. “Mong” is a derogatory term for someone with a learning disability, especially related to Down’s syndrome, and is also used as a synonym for “idiot”. Shergill was hearing a claim from Robert Ogden, who was said to have made the jibe during an office discussion about doughnuts and losing weight. His colleague was said to have felt “violated and shocked” by the remark and was left in tears before reporting Ogden to bosses, who eventually sacked him. Ogden is now in line for compensation after the judge ruled that his “lawless and toxic” office was rife with similar comments.
Inside Goldman Sachs’ years-long power struggle over its China venture FT – Goldman Sachs had their face ripped off and they are still enthusiastic about the Chinese market. Senior executives gave themselves bonuses while the business shelled out a billion dollars for very little. In addition, looking at market timing it’s unlikely Goldman Sachs will realistically get the kind of returns their shareholders would want ever.
FMCG
Starbucks needs to cut the crap from its brand positioning | MarketingWeek – Starbucks is more than coffee. It does have brand appeal. But it’s more basic than its highfalutin mission would have you believe. It’s a combination of being in the right places to answer the right category needs at the right time, with a small but not unimportant wedge of American quality and efficient delivery.
There is plenty of brand equity in Starbucks, it’s just apparent that Starbucks never actually worked out what it was. Professor Dolly Parton has the best definition for positioning: find out who you are and do it on purpose. To use her analogy, Starbucks never got to first base never mind second.
Yes, Starbucks grew under Schultz’s second tenure. He was an exceptional leader twice over. However, there was a vacuity within the brand that was palpable when you entered its stores. The commoditisation of Starbucks that Schultz spotted so brilliantly continued, offset by other excellent decisions that kept it growing.
The brand’s nonsensical mission statement did not harm it. It did not lose the company money. But its fundamental stupidness and overreach meant that the potential benefits of a more prosaic, practical, accurate position were missed. A problem deferred. Contrast with Why am I optimistic about Starbucks China ☕ | Following the Yuan
Interesting video by The Verge that covers how supply chains are crippling cassette players and compact disc players. Bottle necks include magnetic heads, cassette mechanisms (one factory in China makes a bad dupe of an old Japanese company design), laser pick-ups and compact disc mechanisms have a similar problem. The programme also misses out that the likes of Dolby Labs no longer licence their noise reduction technology.
Hong Kong moves to restrict business use of medical terms such as ‘treatment’, ‘clinical’ | South China Morning Post – Under the planned ban, which has already been added to the Private Healthcare Facilities Ordinance but not yet enforced, premises other than licensed healthcare facilities or exempted clinics would not be allowed to use terms such as “clinical”, “healthcare”, “medical”, “treatment” and “therapeutic”. Currently, it is not uncommon to see such descriptions used in non-medical settings. An online check by the Post found a gym claiming it could offer “targeted pain treatment” with a procedure called myofascial release. Another centre also claimed to treat various pain conditions “commonly seen in the city” by stretch therapy.
Great video hosted by Kantar featuring Mark Ritson on the benefits of consistency in brand building. I can’t embed here, you have to go to YouTube to watch it.
At the time, when the stabbing of three little girls happened in Southport, I was in Merseyside. Even though I was just miles away from the town, it felt like another country. The locals I was with and I watched on with detached shock as riots unfolded on newsfeeds.
The general sense was that ‘it couldn’t happen here’ But it had. This was usually followed by ‘despite what people see, this isn’t the kind of people that we are’. Yet Merseyside has long had a well-deserved reputation for organised (and disorganised) crime. Apart from a pier and a sea view that on a clear day allowed you to see oil rigs on the horizon, Southport is very similar to most of Merseyside. Rumours had swirled on neighbourhood WhatsApp groups about the attackers background. Secondly the vast amount of rioters being prosecuted, were not neo-nazis from out of town but local trouble-makers whose guiding idea was the joy of the fight. The police were able to arrest many of them as easily identifiable known faces. Pair the trouble-makers with good weather and an inciting incident and chaos ensued. There is continued latent anger for various reasons just waiting for an excuse to break out and the Southport stabbings were a vehicle.
The thin membrane of civility was punctured. The chaotic nihilism on display mirrored the 2011 riots, with less opportunity for profitable looting. Southport is ‘everyneighbourhood’. It represents an underlying volatility in UK society that is deeper than the hundreds of rioters on Merseyside. There is probably more Southport in many people than we would care to admit.
US Firms Warn Against ‘Unprecedented’ Hong Kong Cyber Rules – Bloomberg – technology firms have warned that proposed cyber regulations could grant the Hong Kong government unusual access to their computer systems, highlighting the latest challenge to Western tech giants in the city. The Asia Internet Coalition, which includes Amazon, Google and Meta is among the bodies that have in recent weeks criticized new rules that officials say are designed to protect critical infrastructure from cyberattacks. Critics argue the proposals give authorities overly broad powers that could threaten the integrity of service providers and rock confidence in the city’s digital economy.
Brands Love Influencers (Until Politics Get Involved) – The New York Times – With the presidential election looming, some marketing agencies have started to pitch advertisers on new tools that grade the so-called brand safety of social media personalities. Some of the tools even use artificial intelligence to predict the likelihood that a particular influencer will discuss politics in the future. A tool recently introduced by Captiv8, a marketing firm that helps advertisers like Walmart and Kraft Heinz connect with influencers, uses artificial intelligence to analyze mentions of social media stars in online articles, and then determines whether they are likely to discuss elections or “political hot topics.” The firm also assigns letter grades to creators based on their posts, comments and media coverage, where an “A” means very safe and a “C” signals caution. The grades incorporate categories like “sensitive social issues,” death and war, hate speech or explicit content.
7-Eleven owner receives Japan’s biggest ever foreign takeover approach | FT – huge for Asian grocery retailing. 7-Eleven is the neighbourhood grocery store for Japanese and many other countries across Asia. In Japan, 7-Eleven is the dominant brand, combining it with Circle K would radically change the marketing dynamics. In a market like Hong Kong it’s effectively a duopoly with Circle K. The approach is likely more about 7-Eleven’s US filling station network. Expect the Asian business to be sold on (to private equity) if the deal goes through.
China will launch first satellites of constellation to rival Starlink, newspaper reports | Reuters – A Chinese state-owned enterprise (Shanghai Spacecom Satellite Technology) is launching the first batch of satellites for a megaconstellation designed to rival Starlink’s near-global internet network, a state-backed newspaper reported on Monday.It matches Beijing’s strategic goal of creating its own version of Starlink, a growing commercial broadband constellation that has about 5,500 satellites in space and is used by consumers, companies and government agencies.
Welcome to my July 2024 newsletter, this newsletter which marks my 12th issue. I hope the wettest part of the summer is behind me. This time last year, I didn’t set out to get to 12 issues. I thought I would try three and see where I got to. You’d think I would have had it nailed down by now, but it’s still evolving, finding its voice in an organic process. Getting to this point felt significant, I think it’s down to the weight of the number 12.
12 as a number is loaded with symbolism. The Chinese had a 12 year cycle that they called the ‘earthly branches’ and were matched up with an animal of the Chinese zodiac.
Odin had 12 sons, the Hittites had 12 gods of the underworld. Mount Olympus was home to 12 gods who had vanquished the 12 titans. Lictors who were civil servants assisting magistrates with duties carried a bundle of 12 rods to signify imperial power. The Greeks gave us 12 member juries and both western and Islamic zodiacs have 12 signs.
New reader?
If this is the first newsletter, welcome! You can find my regular writings here and more about me here.
Things I’ve written.
Warped media constructs – what marketers and their advisers think about media channels versus what works and what should be measured.
I contributed to the Rambull newsletter with a selection of my favourite places in London.
End of culture – I disagree with some of what Pip Bingemann said about culture and advertising, but he made some interesting discussion points that I went through and annotated or knocked down.
A bit about the Zynternet phenomenon and interesting things from around the web.
Dogfight – Silicon Valley based journalist Fred Vogelstein was writing for publications like Wired and Fortune at the time Apple launched the iPhone and Google launched Android. He had a front-row seat to the rivalry between the two brands. The book is undemanding to read but doesn’t give insight in the way that other works likeInsanely Great, Where Wizards Stay Up Late and Accidental Empires did. Part of this might be down to the highly orchestrated public relations campaigns happening at the time. (Vogelstein wrote about his experiences with Microsoft’s PR machine for Wired back in 2007). Instead Vogelstein documents developments that I had largely forgotten about like music labels launching albums as multimedia apps on the new iPhone ecosystem. It’s a workman-like if uninspiring document.
This Time No Mistakes by Will Hutton seemed to be a must-read document in the face of an imminent Labour party victory in the general election. Hutton’s The State We’re In was the defining work of wonkish thinking around policy as Labour came into power under Tony Blair in 1997. Three decades later and Labour is poised to rule again during a time of more social issues and lower economic performance. The people are poor and the economy has been barely growing for over a decade. The State We’re In was a positive roadmap of introducing long-term investment culture into British business and upgrading vocational education. This Time No Mistakes is an angrier manifesto of wider change from media and healthcare to government involvement in business. Both books outlined a multi-term roadmap for politicians. In the end, Labour didn’t deliver on The State We’re In‘s vision; this time they are even less likely to do so.
Dark Wire – Joseph Cox was one of the journalists whose work I followed on Vice News. He specialises in information security related journalism and turns out the kind of features that would have been a cover story on Wired magazine back in the day. With the implosion of Vice Media, he now writes for his own publication: 404 Media. Dark Wire follows the story of four encrypted messaging platforms, with the main focus being on Anon. Anon is a digital cuckoo’s egg. An encrypted messaging service designed for criminals, ran as an arms length front company for the FBI. Cox tells the complex story in a taunt in-depth account that brings it all to life. But the story isn’t all happy endings and it does question the threats posed to services like Signal and WhatsApp if law enforcement see criminals moving there.
I went back and revisited Media Virus by Douglas Rushkoff. Once a touchstone of public intellectuals and media wonks, it’s rather different than I remember it from the first reading I had of it at the start of my agency career. More of my thoughts on subjects covered in the book from authoritarian regimes to patient-centric medicine here.
Not a book, but really enjoying Yaling Jiang’s newsletter Following the Yuan that looks at a mix of consumer marketing stories in China with a balanced and analytical approach. Social listening platform YouScan have an interesting insights newsletter, where you can subscribe to here.
Things I have been inspired by.
Lean web design.
I have been keen on lean web design, especially has web page sizes have ballooned over the past decade with little benefit in functionality. However Wholegrain Digital have taken this idea in a new direction by looking at a websites typical carbon footprint. Mine came out better than 97 percent of websites they’d tested so far.
Crushing conformity with creativity
Samira Brophy of IPSOS and Tati Lindenberg of Unilever were at Cannes and talked through some of the dirt is good campaigns and how Unilever switched plot lines in an inventive manner to make better campaigns that fit in with Unilever’s socially forward orientation.
The Arsenal example that they show is a really nice twist on girl plays soccer, kit gets cleaned trope and captures the essence of fandom.
The Future Health Index.
Philips the former consumer electronics pioneer have surveyed healthcare leaders around the world to see what their concerns are and where they may be looking to invest in the future. It’s an interesting read. When I have worked on health clients in the past, we’ve usually focused on what the relevant prescribing healthcare professional thoughts and any patient insights we could glean.
There was a big focus on automation (AI was a particular focus for respondents in countries with distinct healthcare challenges. However the respondents caveated the move to automation with this bit of wisdom:
Automation can help relieve staff shortages, if used right
The Future Health Index 2024 – Philips
Given the old heuristic of about 70 percent of IT projects not meeting the goals set for them, one can understand why there is a degrees of healthy skepticism in leaders and the staff who work with them.
Remote monitoring was one of the most popular areas for healthcare leaders wanting to use clinical decision support software (powered by AI). Curiously, preventative care ranked much lower.
Finally, there was some good news for pharmaceutical companies, negotiating lower prices for drugs was pretty low down on the list for the way leaders thought that they could make financial savings. Though this was tempered in a greater interest in ‘value-based billing’.
State of the (online) union.
From the late 1990s onwards, Mary Meeker’s snapshot of the technology sector was a must read presentation. Meeker came to mainstream fame leading the Netscape IPO while at Morgan Stanley. Early the same year she published The Internet Report – which launched a thousand agency slide decks and was a reference for the investment community during the dot com boom.
The themes of Meeker’s reports over the years followed the development of online:
E-commerce
Mobile internet
Online advertising and search
Rise of Chinese internet companies
Meeker left investment banking to join VC Kleiner Perkins and eight years later set up her own venture capital firm. During COVID-19 Meeker’s internet report wasn’t published for the first time since 1995.
Now it’s returned, you can find the latest issue here. In the meantime, while Meeker took an AI-focused approach to her latest report LUMA Partners have looked at the advertising technology ecosystem in more detail. You can find their comprehensive report here. An honorary mention to Benedict Evans’ annual presentation as well that is even more theme based in style.
Marvel x NHS blood donation
Disney’s partnership with NHS opens up access to a wider potential donor base.
Things I have watched.
Dark Hearts (Newen)
I don’t watch BBC iPlayer all that much, but occasionally I do find some ‘gold’. Dark Hearts (or Cœurs noirs literally Black Hearts) is a French series about a team looking for terrorist weapons, terrorist schemes and French ISIS members in Iraq circa 2016. It’s got the kind of gritty tense feel of SEAL Team or Zero Dark Thirty.
Chronos is a short film very much in the vein of Koyaanisqatsi. In Chronos the director tries to journey through thousands of years in history through the medium of timelapse photography. It’s a beautiful piece of film, but looks very ‘everyday’ now due to the time-lapse functions provided in our smartphones and generative AI services. Film-maker Ron Fricke had to build his own cameras to shoot the footage.
Hong Kong cinema is in a bit of a weird place at the moment. Its most bankable stars are in their 50s and early 60s – though they are holding off aging well. Cantonese culture in general is being squeezed out by mainland media, as well as the rise of Korean and Thai cinema. The current national security laws mean that previous bestsellers like Infernal Affairs or Election can no longer be made in the territory and even a retrospective showing of them could be in a legal grey area. The Goldfinger gets around this by going back to Hong Kong’s go-go era of the 1970s and 1980s and draws on the story of the Carrian Group which went belly up in the midst of a corruption and fraud scandal saw a bank auditor killed and buried in a banana tree grove. Lawyer John Wimbush was found dead in his home swimming pool. A nylon rope around his neck tethered to a concrete manhole cover at the bottom of the pool. So The Goldfinger has a rich vein of material to mine. The Goldfinger starts off during the Hong Kong police mutiny against the ICAC. it follows the rise of Tony Leung as Henry Ching Yat-yin (presumably to avoid legal trouble with George Tan founder of the Carrian Group, who only died during COVID). Ching then has a cat-and-mouse chase with Andy Lau’s Lau Kai-yuen, an inspector of the ICAC. I enjoyed The Goldfinger immensely, CGI and green screen was used to fill in for old Hong Kong which is substantially changed over the decades since. The ‘gweilo’ in the film were over-acted which was distracting, but the Hong Kong talent was top drawer. The more fantastical aspects of it reminded me a bit of Paul Schrader’s Mishima biopic.
The Great Silence is one of the greats of the spaghetti western genre. It was shot in a ski resort in the Dolomites and in a studio of fake snow. That alone would have made it highly unusual. The film was directed by Sergio Corbucci who was more famous for Django. Eureka’s Masters of Cinema have done a fantastic job of putting together a great print and commentary from experts including Alex Cox. It’s probably the best role that Klaus Kinski played in his considerable film career. Even though it’s a western, the underlying politics of the film make it surprisingly contemporary. That’s as much as I can say without giving the plot away.
Useful tools.
Better Reddit search
Google search has become much more limited in its capability for a number of reasons. Giga uses Reddit posts as its source material for search results. It can be useful in research, beyond trying to trawl Reddit using Google advanced search.
Mood board research
Historically, I have been a big fan of Flickr’s image search because of its ‘interestingness’ feature. Same Energy is a tool that matches the vibe of an image that you submit with other images.
Manifestos
A great collection of manifestos and tools to help manifesto writing for brand planners.
The sales pitch.
I am now taking bookings for strategic engagements or discussions on permanent roles. Contact me here.
Zynternet is a portmanteau made up of Zyn and internet. If you’re reading this internet is self-explanatory, the Zyn in question is tabacco-free Skoal bandit type nicotine pouches. Zyn comes in a tin and has various flavours.
According to journalist Max Read, the Zynternet is a kind of 90s to early 2000s sports obsessed ‘lad’ type culture; but in the 2020s. There are shades of ‘white van man’ in there as well.
a broad community of fratty, horndog, boorishly provocative 20- and sometimes (embarrassingly) 30-somethings–mostly but by no means entirely male–has emerged to form a newly prominent online subculture.
Despite Read’s definition defining it as a 20 to 30-something thing, the subculture seems to bleed into 40-something Dads and draws on creators like Barstool Sports. They’re less extreme than the Andrew Tate acolytes. They care more about sports and professional golf than they do about current affairs and politics. But they’ll be voting Republican. They like college sports, sports betting, light beers and Zyn nicotine pouches.
The culture has grown prominent on the laissez-faire Musk era Twitter.
Zynternet stretch
It would be very easy to point to the Zynternet audience and draw parallels to the ‘proles’ of George Orwell’s Nineteen Eighty Four. And then go down a dystopian k-hole.
I’ll leave the last words to David Ogilvy for those despairing about the Zynternet:
You aren’t advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who’ll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.
David Ogilvy
TL;DR if you’re not reaching the zynternet, you’re probably not doing political marketing properly. More related content here.
Content or couture? Balenciaga’s 30-minute dress becomes the flashpoint of the season | Vogue Business – “It feels a little like a fast fashion iteration of haute couture,” says Victoria Moss, fashion director of The Standard, of the swirling mass of black nylon. “This feels at odds with what fashion at this level should be, which is exquisitely made pieces that somewhat justify their extreme pricing.” She adds that many invest in couture to have garments perfectly fitted to their bodies — and made to last for years.
“Is it beautiful? That’s debatable. Is it impressive? Not really. Is it brazen? Absolutely. Is it a meditation on the creative process? Maybe. Are we bored of these kinds of gimmicks at Balenciaga? Clearly not, as Demna’s work continues to be both a lightning rod and a conversation starter. “Call it ‘pret-a-polarize’,” says fashion journalist and ‘Newfash’ podcast host Mosha Lundström. “To my eye and understanding, I see this look as content rather than couture.”
Japan declares victory in effort to end government use of floppy disks | Reuters – yes stories like this are funny because ‘modern’ Japan with its flip phones, fax machines and floppy discs are an anachronism. But there’s a few other things to consider. There might be issues in terms of investment a la the NHS and critical systems that for whatever reason can’t be ported on to modern systems (like the problems had with security based on ActiveX).
Dumb systems also have security benefits, you can’t steal nearly as much data on even a compressed floppy disk as you can on a USB stick.
Interesting use cases for generative AI in China which sounds like a plot line from Ghost In The Shell.
Baidu – World No. 1? – Radio Free Mobile – is Baidu ERNIE really the number one generative AI service? It depends on if the numbers are true. 14 million developers, 950,000 models within the eco-system
China plays down importance of lithography tools in semiconductor challenges – Interesting report from Taiwan’s DigiTimes semiconductor trade magazine: China seems to be deliberately playing down the importance of lithography tools as it identifies the challenges for the development of its semiconductor industry in a recently published dossier.
