Ged Carroll

Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • Bots won’t replace apps + more

    Dan Grover | Bots won’t replace apps. Better apps will replace apps. – great analysis around conversational UIs and the designs of OTT messaging platforms from a a product manager at WeChat. The question I have is while bots won’t replace apps, will bots write better apps?

    Chinese Conglomerate LeEco Wants To Give Away Its ‘Tesla Killer’ Electric Supercar For Free – Slashdot – going directly into zipcar type offerings. One has to wonder how stable the business is. LeEco has business across a wide range of business interests. It is curious how it will get on and how it is funded. More China related posts here.

    Google Preps New Corporate Incubator — The Information – Google does Yahoo!’s Brockhouse model, even with Bradley Horowitz onboard again (paywall). It will be interesting to see where this takes Google. Historically innovations like Gmail, Orkut and Google Reader were invented within the business. Though a lot of Google’s advertising business came from outside the business or relied on intellectual property held by Yahoo!.

    Bangladesh Bank exposed to hackers by cheap switches, no firewall: police | Reuters – did not have a firewall and used second-hand, $10 switches to network computers connected to the SWIFT global payment network. Hacking is about being slow and methodical rather than being completely ‘elite’. This was quite shocking. I suspect this bank won’t be the only one with this kind of set-up.

    Business Forecasting & Planning Software | Quantrix – best spreadsheet ever. Interesting modelling capabilities, but I am skeptical of it being a cloud service.

    The top 100 most expensive keywords in the UK: new research | Search Engine Watch – I was expecting to see insurance and mortgages dominate. Previously insurance companies had over-paid for leads. Instead it was gambling, and financial instruments that are close to gambling as to be indistinguishable, big data related technology and legal representation for compensation claims.

  • Evolution of search

    Danny Sullivan did a talk a few years ago on the evolution of search, it’s worthwhile taking 9 minutes out as he plots it:

    Library/librarian – whilst web search has become ubiquitous there are still people graduating from library studies courses. The role of librarian still brings a lot to the table

    The electronic catalogue for library augmented the work of librarians and allowed library users to do at least some searches themselves

    LexisNexis database – proprietary business databases augmented the work of lawyers and financiers

    Yahoo! – created a curated guide to the nascent web. It started off as a list of links and then got categorised over time. It is surprising how long the Yahoo! directory lasted for into the age of search.

    WebCrawler – automated the process of finding websites and exploring their content which then opens up the door for modern search as we know it.

    Modern search engine progress can be seen as the rapid transition between pre-eminent engines in a relatively short time.  You also saw specialist tech companies like Inktomi sell web search hardware upon which media companies built their services. Yes, Google built the pre-eminent search engine, but it wouldn’t have been possible to keep going if others hadn’t come up with the crucial pieces of the online search advertising model. That’s why you see a transition from InfoSeek > AltaVista > Ask Jeeves > Google in the evolution of search. More posts on Google here.

  • Thin film electronics + more things

    Coal redefined for thin film electronics | Electronics EETimes – sounds like a graphene connection. Thin film electronics is going to be key for wearables

    Web Summit 2016 | Approach to marketing – it does beg the question why should a marketer support this and go to their conference?

    The VR idea maze — Benedict Evans – worthwhile read. I think the point made on content is particularly pertinent. We may have the hardware but it could take decades for the craft of content creation to come to full fruition

    China’s government sounds out international PR agencies about how to polish nation’s image overseas, sources say | South China Morning Post – A spokesman for WPP, which owns Hill+Knowlton declined to comment. Ketchum also declined to comment. Fleishman Hillard Inc, Ogilvy Public Relations and Edelman did not respond to messages requesting comment – Weber Shandwick attracted negative attention working for China during the run up to the 2008 Olympics and Ketchum had a similar experience working for Russia

    Microsoft’s Silver Lining Is Shrinking — The Information – not surprisingly moving a cloud model disrupts Microsoft’s margins in comparison to package software (paywall)

    Off the grid – Official site of Stephen Fry – interesting essay on the perils of social media

    China Unicom bets on turnaround as net profit plunges 85pc | SCMP – 4G network capital costs and increased marketing costs

    “Overpaid and underperforming”: An anonymous investors’ letter lashes out at Nikesh Arora — Quartz – there are other shoes to drop on this. Looking that the shareholders hold ADRs rather than SoftBank shares – this is a US led charge. It is also interesting that this happening right before the Yahoo! shoe drops. SoftBank,  and its Yahoo! Japan joint venture are a key part of Yahoo! Inc’s value

    Korean TV Dramas Are the Best Export Since ‘Gangnam Style’ | Digital – AdAge

    Pirate Bay Founder: Streaming Model Could Ignite New Piracy War – TorrentFreak – really interesting essay. I had a similar experience with Apple’s iBooks. I bought James Michener’s Mexico for a long flight and trip, tried to download it a week later and it was no longer available. I now buy mostly paper books

    Brands rip up media plan in the face of disruption – it decided last September, in consultation with MediaCom, to take more radical action. Tesco slashed its media budget for newspapers to practically zero and shifted most of the money into online and social media. TV and other traditional media have also been heavily cut (reg wall)

    Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month » Nieman Journalism Lab – Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story

    Elisabeth Murdoch’s Vertical Networks creating ‘Brother’ Snapchat Discover channel – Business Insider

    IRIN | Spies Sans Frontières? – the ethical conundrums around this are particularly interesting. More security related posts here.

    Is Programmatic Expertise Moving In-House? – EContent Magazine

  • Facebook Live + more things

    Facebook live

    A Facebook live streaming service (a la U-Stream and YouTube) was newly launched this week. You can stream on your page or in-group. There is a map to discover streams going on in realtime. I already  found one seminar by Nu-Skin a multi-level marketer of wellness and beauty products in Hong Kong as an example of where Facebook Live was being used from a commercial perspective.

    The Stanton Warriors embraced the new Facebook live streaming service to promote further fan interaction whilst they were in the studio. It will be interesting to see the best and worst that brands do with this medium. From a piracy point-of-view I would imagine that it is likely to be used for streaming live sports coverage – expect the Premier League to be very unhappy.

    RUN and RUN

    Not exactly the same sound but J-Pop act lyrical school’s debut track RUN and RUN has a really clever smartphone optimised video with amazing breaks of the fourth wall.

    UPDATE: Our James pointed me in the direction of an even better link for the RUN and RUN video on Vimeo that I hope works here

    RUN and RUN / lyrical school 【MV for Smartphone】 from RUNandRUN_lyrisch on Vimeo.

    If you can’t see anything point your browser here.

    Godzilla

    Japan’s king of all monsters, Godzilla returns from chilling out on Monster Island for his 31st outing in the Japanese cinema. This new trailer is interesting as the visuals evoke Fukushima Daiichi  nuclear disaster and the Great Tohoku Earthquake of 2011. Check out the Cloverfield-esque shots in the 30 second trailer below. There is a longer trailer where Godzilla appears fully in shot leaving no mystery to how bad ass he is this time. This means that the film is likely to go beyond his usual mayhem and might touch on contemporary issues.

    Vintage CGI

    Last, but not least; a vintage show reel by 1980s CGI shop MAGI Synthavision in its full neon wireframe magnificence and southern country rock soundtrack. More similar visual stuff here.