Category: ireland | 愛爾蘭| 아일랜드 | アイルランド

Céad míle fáilte – welcome to the Ireland category of this blog. This is where I share anything that relates to the Republic of Ireland, business issues relating to Ireland, the Irish people, or Irish culture.

Given that I am Irish, a number of these posts are more personal in nature and based on observation when taking time out to see the family. If I am honest about it, there is less of these posts than there should be. Life gets in the way and I don’t get to the home country as much as I would like.

Often posts that appear in this category will appear in other categories as well. So if Aer Lingus launched a new advert that I thought was particularly notable that might appear in branding as well as Ireland. It is a small market of seven million or so and doesn’t have that many distinct brands.

Or if there was a new white paper from UCD (University College Dublin), that might appear in ideas and Ireland. If there is Irish related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • PPE Medpro + more stuff

    PPE Medpro

    While everyone from from organised criminals to Chinese government hackers were robbing governments blind during the COVID crisis, in the UK the scandal surrounding PPE Medpro seems particularly egregious. The tale of PPE Medpro goes back to the VIP programme that the UK government used to secure PPE through politically connected companies. PPE Medpro was one of the companies who benefited from £10 billion squandered on these PPE purchases.

    Mel B and Michelle Mone
    Michelle Mone with former Spice Girls singer Mel B

    PPE Medpro got contracts through the VIP programme after a Michelle Mone, a member of the House of Lords lobbied on their behalf. Mone had previously set up a successful clothing brand with her first husband, then moved into diet pills, fake tanning products and even an aborted cryptocurrency launch.

    In return PPE Medpro is alleged to have paid Mone £29 million, the subsequent investigation led HSBC to freeze her bank accounts.

    China

    China risks 1mn Covid deaths in ‘winter wave’, modelling shows | Financial Times – China is easing restrictions after the Chinese COVID protests. 1 million is on the low end of numbers I have heard quoted. However, it is also politically evocative. The Chinese people have been constantly reminded that 1 million people lost their lives to COVID in the United States and the communist party ensured that just 5,000 people have died in their country.

    Beijing allows US export-control checks on Chinese tech companies | Financial Times 

    Hackers linked to Chinese government stole millions in Covid benefits, Secret Service saysThe theft of state unemployment funds is the first pandemic fraud tied to foreign, state-sponsored cybercriminals that the U.S. government has acknowledged publicly.

    Tesla Reduces China’s Shanghai Output in Latest Sign of Sluggish Demand (TSLA) – Bloomberg and Over 40% of China’s Auto Dealers Close Shop in November as Business Craters 

    A combination of realpolitik, economics and supply chain resilience: Apple Makes Plans to Move Production Out of China – WSJ 

    Exclusive: China’s top banks to issue offshore loans to help developers repay debt | Reuters – reduces foreign influence on the weakest sector in the Chinese economy, which should aid the government in assuring economic stability

    The Cold Wind of Historical Nihilism – by Jon Sine – ideological purity a la George Orwell

    Finnish leader warns democratic countries against being ‘naive’ on China | Financial Times 

    Déjà vu to 2002? The U.S., China, and parallels to the Iraq War run-up – The China Project 

    Patrol and Persuade – A follow up on 110 Overseas investigation | Safeguard Defenders and Pro-China disinfo campaign targets critical NGO on Twitter | Axios 

    Economics

    Manufacturing orders from China down 40% in demand collapse | CNBC 

    Picking Winners? Government Subsidies and Firm Productivity in China | NBER  – picking champions in China doesn’t seem to have been as successful as it was in boom time Japan or Korea

    Energy

    Hyundai Rolls out Big Hydrogen Truck – The Chosun Ilbo 

    FMCG

    Why lab-grown meat may never be on the menu | Financial Times – good news for soy and Quorn based products

    Gadgets

    Amazon Is Gutting Its Voice Assistant Alexa | Business Insider  and Amazon Kindle Scribe review: absolutely adequate – The Verge 

    Germany

    China says some parts of German government prescribing ‘wrong medicine’ by politicising trade issues | Reuters – Germany warned against trying to become less dependent on China and Axios World: How EU sees China | Axios – bad news for China

    Germany confronts a broken business model | Financial TimesChief executive Martin Brudermüller announced that BASF would downsize in Europe “as quickly as possible, and also permanently”. Most of the cuts are expected to be made at the Ludwigshafen site. BASF is not alone. Since the summer, companies across Germany have been scrambling to adjust to the near disappearance of Russian gas. They have dimmed the lights, switched to oil — and, as a last resort cut production. Some are even thinking about moving operations to countries where energy is cheaper. That is triggering deep concern about the future of German industry and the sustainability of the country’s business model, which has long been predicated on the cheap energy guaranteed by a plentiful supply of Russian gas. Constanze Stelzenmüller, director of the Center on the US and Europe at the Brookings Institution, has said Germany is a case study of a western state that made a “strategic bet” on globalisation and interdependence – based on this experience why would you want to ‘bet’ on China or any other authoritarian country? Once the basic industries like BASF go, the higher end industries will follow

    More on EU – China relations

    Hong Kong

    More than 1,300 people sent to correctional institutions so far over 2019 Hong Kong protests – Hong Kong Free Press HKFP 

    Auction sales slide in Hong Kong | Financial TimesSix-monthly auction sales in Hong Kong have had their worst results since 2018, with this season marking the third consecutive drop, according to ArtTactic. Its analysis finds that the October-to-December evening sales made a total of HK$1.7bn ($220mn, before fees), a fall of 34 per cent since the equivalent sales last year and more than 50 per cent down from their peak in spring 2021 – this is interesting given how much has been invested in the past couple of years by the major auction houses into Hong Kong

    Innovation

    Intel is on track to regain chip manufacturing lead, says executive | EE Times 

    ASML undaunted by Dutch export controls? | DigiTimes 

    The very different model of computing hardware required for AI

    The dream of bringing back Bell Labs – by Noah Smith 

    Interesting video on Lockheed Martin, I suspect that the similarities with Vought International was intentional

    Ireland

    What the UK Census really says about the Irish in Britain | RTÉ – interesting analysis on what it means to be Irish in Britain

    Japan

    Sony has tech for humanoid robots, just looking for use 

    Luxury

    How Do Korea’s 1% Get Rich? – The Chosun Ilbo (English Edition)The wealthy prefer deposit and savings accounts as the best short-term investments over the next year now that interest rates are high. But they pointed to real estate, both to let and for use as their own homes, as the best investment over the longer term. Their hopes for gold and jewelry or bonds also increased

    David Rodolitz, Founder and CEO of VCR Group and Flyfish Club – more on how crypto ‘will’ disrupt hospitality

    Marketing

    The ‘Storification’ of Technology: From Steve Jobs to Elon Musk, Pixar to FTX 

    A new marketing phase is resulting in empty but effective advertising | Marketing Week 

    Media

    Amazon’s Jeff Blackburn to Retire – Variety 

    Online

    Being a creator and relying on YouTube ad revenue sounds like rather like being a musician and relying on Spotify. For reference £1 is worth about ₩1611 at the time of writing, which means they make less than £50/month. This anecdotal evidence fits right in with an analysis piece in the FT – The Lex Newsletter: the cratering creator economy | Financial Times 

    Retailing

    Inside Amazon Air’s Quest to Seize the Skies | WIRED – vertical integration in logistics. Contrast with As Amazon shrinks, some workers’ last day comes 2 days before Christmas | The Seattle Times 

    Security

    Oops! Indian Army Flaunts ‘Chinese Cameras’ To Spy On Chinese Military; You Can Buy It On Aliexpress For $80 

    Software

    Slack CEO Butterfield to depart next month | Reuters – what’s next for Slack and Stewart Butterfield?

    The Unfulfilled Promise of Serverless – Last Week in AWS Blog 

    The promise and the peril of ChatGPT – by Casey Newton 

    Telecoms

    SpaceX unveils Starshield, a military variation of Starlink satellites | CNBC 

  • The aesthete questions

    What is the aesthete?

    The Aesthete is found in the weekend edition of The Financial Times. It features in How To Spend It magazine supplement (recently rebranded HTSI). The Aesthete interview usually features some sort of taste maker or artist rather than the usual celebrity one would expect.

    Likely questions to be in the aesthete interview

    • Personal style signifier
    • Last thing you bought and owned
    • No party is complete without…
    • The best souvenir you’ve brought home
    • Your drink of choice
    • The best book that you’ve read in the past year?
    • The last music I downloaded
    • In my fridge you’ll always find
    • The thing I couldn’t do without
    • An indulgence I would never forgo?
    • Style icon?
    • Recent discovery?
    • Object I would never part with?
    • Favourite building?
    • Beauty toiletry staples I’m never without?
    • Favourite apps?
    • Work of art that changed everything for me?
    • Best advice I ever received?
    • Source of inspiration?
    • Party playlist?

    What would my answers look like for The Aesthete?

    My personal style signifier?

    Function versus form has always been a big thing of mine. I like the G1 pilot jacket design and have worn one for over a decade. I love Carhartt workwear and technical clothing from Nike ACG, Arc’teryx and The North Face – particularly vintage TNF. I love alpine approach boots and have sets by Zamberlan and Dolomite.

    G1
    USWings.com

    The last thing I bought and loved?

    Prometheus Design Were Ti-Ring Strap – its a NATO style watch strap with titanium fittings. I had a watch which I loved but the strap was driving me mad and this cured my constant annoyance with it. They just work and their really well made

    tinato_gry_22mm_1m_grande
    Prometheus Design Werx

    No party is complete without?

    The right mix of people. The kind of people you can chat about the most drivel or profound thing ever (not mutually exclusive categories) until way past sunrise.

    The best souvenir I’ve brought home?

    Beyond the memories and experiences? Probably not a lot in recent years. I guess I would have to go back to my childhood. As a child I used to go into Salmons a shop in the local market town near the family farm where I spent a good deal of my childhood. It was staffed by Tony Salmon who had opened it in 1968. At the time it was predominantly sold knick-knacks, souvenirs and stationery products for school children. I bought some absolute dross in there and brought it back to England with me. One thing caught my imagination though. A book published by the Irish Government Department of Foreign Affairs called Facts About Ireland. It had the Tara brooch on the front cover and reading it gave me a better sense of myself and culture. It served as a primer for me then to go on and read Robert Kee’s Ireland A History.

    My drink of choice?

    It depends on the time of the day, but Hong Kong style milk tea needs a special shout out. alongside the Japanese take on it.

    The best book I’ve read in the past year?

    It’s a current affairs oriented book called The Dragons and The Snakes by David Kilcullen. You can read moe of my thoughts on it here. The damage that the Russian war in Ukraine has called to Russian armed forces mean that in the medium term, things are likely to slightly less dystopian than Kilcullen would have thought.

    The last music I downloaded

    New Rage Savage by Also Beauty:Beast.

    In my fridge you’ll always find

    Very little to be honest with you, but my freezer is stuffed.

    The thing I couldn’t do without

    I find myself increasingly reliant on my Mac. It helps me create things like this blog. It’s what I work from and it even keeps me in touch with friends around the world.

    An indulgence I would never forgo?

    Style icon?

    Probably Shawn Stüssy, Nigo, Minoru Onozato and his book My Rugged 211, James Lavelle or Hiroshi Fujiwara.

    Recent discovery?

    Perun who is providing some thoughtful analysis on the current war in Ukraine.

    Object I would never part with?

    At the moment it would likely be my work glasses that cut down a lot of glare from using a computer on constant video calls.

    Favourite building?

    Gosh this is so hard, I have chosen these buildings based on what they mean to me rather than the absolute quality of the design. It is likely to be a toss up between The Plaza Hotel – Seoul, Wah Luen Industrial Building – Hong Kong, Hysan Place – Hong Kong and Cityplaza – Hong Kong and St Francis’ Church, Meelick, Ireland. My favourite UK buildings would be Liverpool Metropolitan Cathedral, The Barbican and The Southbank Centre.

    Beauty / toiletry staples I’m never without?

    Colonia by Acqua di Parma in the summer, Eau Sauvage by Dior Perfums the rest of the year.

    Favourite apps?

    • Newsblur
    • FT
    • Yahoo Finance
    • Apple’s Podcasts app
    • Apple’s Mail app
    • Apple Books

    Work of art that changed everything for me?

    Probably JM Silk’s Music Is The Key – which was the first house music record that I owned.

    Best advice I ever received?

    It would be two pieces of advice I got at the oil refinery I worked in briefly before college:

    Life occasionally kicks you in the balls to let you know you’re still alive

    From a lab tech called Tony when redundancies came down the pipe. A short but excellent summary of stoicism

    Work the problem. If you can’t deal with it as is, chunk it down until you have things you can deal with

    From the head engineer at the refinery Les, who was a no nonsense kind of guy.

    Source of inspiration?

    Reading. Blogs and books play a big part in this. I am also inspired by everyday life and consumer behaviour in East Asia; Hong Kong and Japan. Numerous people have inspired me though my career and still do. Finally my parents who have been long tolerant of the different directions I have taken over the years.

    Party playlist?

    It depends on the party, but I would trusty standbys would be my record collection from the late lamented Chicago label Guidance Records, New York’s Shelter Records, Irma Records, Yoruba Records, modern labels Razor n’ Tape, Sound signature, Sacred Rhythm Music, pretty much most things remixed by The Reflex, Dimitri from Paris, Danny Krivit or Joe Claussell.

  • Unionism + more things

    Northern Ireland Unionism

    The Twilight of Unionism by Geoffrey Bell: what’s next for Northern Ireland | The Sunday Times – a united Ireland poses as many questions as it does answers which this article doesn’t to a good job answering. It also neglects to mention a minority of the catholic community who are quite comfortable where they are under the Good Friday agreement.

    • What happens to the unionist community identity with it being so bound up to being part of the UK and their otherness to the local Irish population?
    • Would Northern Ireland Unionism see the UK as having spurned them and what would the blowback be? The honest answer would be which branches of unionism?
    Ulster Unionist mural, Shankhill

    The various strands of unionism

    Unionism means different things to different people. Below are three very broad brush stroke portraits of unionist groupings.

    • The staunch religious unionists who may be regular attendees at the likes of the Free Presbyterian church who believe that their rights are divine and would view papists in the same category as satanists and pedophiles. Even worse are people with secular beliefs in things like gay marriage or abortion on demand.
    • The working class unionists who might not be regular church attendees but hatred is tradition, the Troubles were only one generation away and in a time of globalisation, any advantage is needed. In many respects the more active members of this community look and sound similar to right wing populist supporters on the mainland and elsewhere. With low education attainment, a united Ireland would have a limited upside. In previous generations these were the people that Carson fired up and volunteered to die by the thousand in the First World War.
    • The middle class unionist. In the past they may have voted for the Ulster Unionist Party which was a house for a wide range of unionist views from the moderate Terence O’Neill to more hardline candidates. More likely to be in the professions, a medium sized business owner, farmer and university educated. Economic considerations are more likely to have a bearing on any voting decisions.

    Unionism was begat from a displaced people

    The curious aspect about unionism is the origins. The people who founded the Ulster plantations, were disconnected from their King who had moved to London to rule over the whole of Great Britain. They were given land to make them feel like they were still cared about.

    Later generations that were brought in were themselves displaced from land holdings in Scotland previously by landlords The eviction of tenants went against dùthchas, the principle that clan members had an inalienable right to rent land in the clan territory. Since the Middle Ages the clan has been the principle social organisation / construct. The plantations led to the founding of many of Ulster’s towns and created a lasting Ulster Protestant community in the province with ties to Britain. It also resulted in many of the native Irish nobility losing their land and led to centuries of ethnic and sectarian animosity, which at times spilled into conflict.

    The problem now for unionists is that a majority of mainlanders feel ambivalent at best towards their Ulster kinsmen and the desire for union with them is one-sided.

    China

    NEW SPEECH: MI5 Director General Ken McCallum on threats and risks from Chinese authorities 

    Toronto businessman allegedly focus of Chinese interference probes: sources | Globalnews.caThe Canadian Security Intelligence Service has investigated Wei Chengyi for his alleged role in a covert scheme that facilitated large-fund transfers meant to advance Beijing’s interests in Canada’s 2019 federal election, sources said. According to RCMP sources, national security investigators are also probing Wei for possible links to several properties in Toronto and Vancouver allegedly used as so-called Chinese government “police stations,” which are believed to secretly host agents from China’s Ministry of Public Security (MPS.)

    Europe is too dependent on China for technologies, Finland’s PM says | Reuters 

    China’s President Xi Jinping Signals Pivot in Whirlwind Week of Diplomacy – Bloomberg 

    Economics

    Wealth is partly imaginary – by Noah Smith – Noahpinion 

    Russia’s Road to Economic Ruin | Foreign AffairsAt the beginning of the war, in February and early March, Russians rushed to buy dollars and euros to protect themselves against a potential plunge in the ruble. Over the next eight months, with Russian losses in Ukraine mounting, they bought even more. Normally, this would have caused a significant devaluation of the ruble because when people buy foreign currency, the ruble plunges. Because of sanctions, however, companies that imported goods before the war stopped purchasing currency to finance these imports.  As a result, imports fell by 40 percent in the spring. One consequence was that the ruble strengthened against the dollar. In short, it was not that sanctions did not work. On the contrary, their short-term effect on imports was unexpectedly strong. Such a fall in imports was not expected. If Russia’s central bank had anticipated such a massive fall, it would not have introduced severe restrictions on dollar deposits in March to prevent a collapse in the value of the ruble. Economic sanctions did, of course, have other immediate effects. Curbing Russia’s access to microelectronics, chips, and semiconductors made production of cars and aircraft almost impossible. From March to August, Russian car manufacturing fell by an astonishing 90 percent, and the drop in aircraft production was similar. The same holds true for the production of weapons, which is understandably a top priority for the government. Expectations that new trade routes through China, Turkey, and other countries that are not part of the sanctions regime would compensate for the loss of Western imports have been proved wrong. The abnormally strong ruble is a signal that backdoor import channels are not working. If imports were flowing into Russia through hidden channels, importers would have been buying dollars, sending the ruble down. – One of the more interesting pieces of analysis on sanctions

    How China Will Achieve Hegemony by Carl Bildt – Project Syndicate – Mr Bildt is too polite to mention it but it looks rather like the mercantilism of the 19th and early 20th century European empires

    Finance

    What Should Jittery China Investors Do? by Dambisa Moyo – Project Syndicate – less of a roadmap, more an atlas to the not great options available

    Germany

    Mercedes Slashes China EV Prices By Up to $33,000 as Sales Lag – Bloomberg – local brands dominating marketplace and handing Mercedes its ass on a plate. A secondary effect of this will be a smaller desire by German large corporates to continue being quislings

    Health

    So Many People Are Using a Diabetes Drug for Weight Loss That Actual Diabetics Are Having Trouble Getting It – disclosure Novo Nordisk weight management brands Saxenda and Wegovy were a client

    Hong Kong

    Covid Curbs Hit Hong Kong Property Market, Agents Resort to Desperate Ads – Bloomberg 

    Ideas

    The Center for Strategic TranslationStarting in the summer of 2023 the Center will host a series of seminars to teach young journalists, graduate students, and government analysts the tools of “Pekinology.” Led by a carefully selected set of senior scholars and retired government personnel, these seminars instruct students in the open-source analysis of Communist Party policy, introduce them to the distinctive lexicon and history of Party speak, and train them how to draw credible conclusions from conflicting or propagandistic documentary sources

    Innovation

    China tops U.S. to take research crown at global chip conference – Nikkei Asia 

    Porsche backs Xanadu with $100m for fault-tolerant quantum computer | EE Times 

    Japan

    Japan seeks wealthier western tourists to address China deficit | Financial Times 

    Luxury

    Watchfinder and Nordstrom Are Now Selling Watches in Select Stores – Robb Report – interesting that Watchfinder has extended into department store concessions

    London Shops Struggle As Tourists Go To Paris & Milan for Luxury Goods – Robb Report 

    Online

    OnlyFans to offer shopping features as it competes for influencers | Financial Times 

    Biden’s Data-Transfer Order May Soon Unlock EU-US Pact – Bloomberg 

  • Carl Schmitt + more stuff

    Carl Schmitt

    Carl Schmitt was a German jurist, legal theorist and political theorist. The common narrative around him is that he came up with the legal principles that justified most of Nazi Germany’s greatest excesses. His work has also been used to justify the Xi-era legal system in China with legal thinking leaning heavily on the work that Carl Schmitt did. But there is more to the Schmitt story than that.

    Conservative state theory

    While the current Communist Party of China thinkers see Schmitt as a like mind, the German legal system and Schmitt’s legal system would have appealed to China from the founding of modern China with the monarchy being deposed, through warlord era though to the leadership of the Kuomintang. Germany had consolidated into a modern nation and built an empire in a relatively short space of time thanks to its legal system and a conservative state theory.

    Cautionary tale of the Weimar Republic

    Post World War One, the Weimar Republic put checks and balances on the government through the courts, which was seen as a negative given the relative performance of the country. Into this political change came Carl Schmitt. Ryan Mitchell does a good job at bringing Carl Schmitt’s story to life and talk through his relevance to China through the years.

    Moving forward to Xi-era China, the Weimar Republic that Carl Schmitt lived in looks like a living nightmare in the the same way that German Empire looked like an exemplar. Secondly, socialism didn’t provide an appropriate legal system for Communist China, so they adapted the German system that the Kuomintang had used previously with Chinese socialist characteristics that Hitler would have approved of.

    Carl Schmitt comes across as a more complex figure than he has been recently portrayed.

    Consumer behaviour

    How to make friends as an adult | The Face – really interesting that The Face felt that they had to write this article. I made some of my long term friends in London during my late 20s and early 30s. Many of the readers will also have friends from college or university as well. It implies that they aren’t socialising at house parties, going to concerts, club nights or bars. Work also seems to be a spartan supply of friendships.

    Economics

    China’s Oct exports and imports contract, missing expectations | Reuters 

    Energy

    South Korea and Japan ask US to loosen EV tax credits requirements | DigiTimes 

    BritishVolt sits on the brink … | EE News 

    Ethics

    Machine-learning systems are problematic. That’s why tech bosses call them ‘AI’ | John Naughton | The Guardian 

    FMCG

    ‘China’s hottest woman’: the driving force behind crunchy chilli sensation Lao Gan Ma | China | The Guardian 

    Asahi now sells hot bottled water in Japan as an alternative to coffee or tea | SoraNews24 – the amount of my Asian friends who carry around a thermos drinking bottle of hot water makes so much sense. More combini related content here.

    Germany

    Chartbook #168: Germany’s economic entanglement with China recommend reading with: Germany Can Afford to Spurn China | Foreign Policy 

    Hong Kong

    HSBC strains reach breaking point | Financial TimesLast week, a row between HSBC and its largest shareholder, Chinese insurance group Ping An, spilled into the public arena after Michael Huang, chair of the insurer’s asset management unit, told the Financial Times the bank should break itself up and be “far more aggressive” in its cost-cutting. The extraordinary dust-up, brewing in private for several years, according to people close to the bank, first came to light in the spring when it emerged that Ping An had told HSBC management they should pursue a break-up. HSBC has largely sat on its hands in the interim, fuelling growing frustration at Ping An. “The global finance model that once dominated and shaped the global financial industry in the last century is no longer competitive,” Huang told the Financial Times. “Just divesting a few small markets or businesses” would not be enough to address the challenges. He urged the bank to “adopt an open attitude by studying the relevant suggestions carefully and prudently [ . . .] rather than attempting to simply bypass and reject them”. Ouch

    Ireland

    ‘There’s not many left now’: census shines spotlight on Britain’s dwindling Irish community | Immigration and asylum | The GuardianThe Irish came in waves that started in the 19th century and continued through the Great Depression, the post-war boom, the swinging 60s, the Thatcher era and into the 21st century, one of the great migrations. Many were unskilled labourers, or navvies; others were plumbers, teachers, nurses, dentists, writers and entertainers. Some became famous – Oscar Wilde, Fiona Shaw, Graham Norton – or had children who became famous – Shane MacGowan, Morrissey, Piers Morgan. However, last week brought confirmation that the Irish community, for so long Britain’s biggest source of immigration, is withering. Census figures showed the number of Irish-born people living in England and Wales last year numbered 324,670, a fall of 80,000, or 20%, from a decade ago, when they numbered 407,357. The UK’s Office for National Statistics says this is a long-term trend that started in 1961, when the Irish-born population peaked at 683,000, more than double the current number. Once the biggest group of those born outside the UK, the Irish are now fifth behind India, Poland, Pakistan and Romania

    Japan

    Japan to sign military pact with UK as allies eye China threat | Financial Times 

    Marketing

    The relationship between word count and engagement | Chartbeat BlogOur analysis shows that up to almost 4,000 words, the longer article, the more engaging it will be. If your articles are falling short of the benchmarks we’ve shared, a real-time optimization tool like our Heads Up Display can show you how far readers are scrolling and give you an opportunity to make changes at the point of exit. Beyond 4,000 words, variability in engaged time grows, but that doesn’t mean there’s a ceiling. As we see with our year-end list of the most engaging stories, unique topics can require more depth than daily reporting. This doesn’t mean you should shy away from covering them. It just means you’ll need to devote more attention to optimizing these pages for engaged time.

    Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working – WSJAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said.– some really interesting feedback that implies Google has lost its position as the front door of the web despite dominance in both mobile and desktop browsers

    Security

    $2.5 billion was stolen by blockchain attackers in the first three quarters of 2022 / Digital Information World 

    Technology

    Apple’s hope for record quarterly sales damped by Zhengzhou restrictionsApple continues to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models, and expects lower iPhone 14 Pro and iPhone 14 Pro Max shipments than previously anticipated, adding that customers will experience longer wait times to receive their new products. Apple said it is working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker. According to Barclays’ research notes, the COVID outbreak in Foxconn’s Zhengzhou plant, which accounts for 70% of worldwide iPhone production, is estimated to affect the output of 10-12 million iPhone Pro models for the fourth quarter of 2022. Meanwhile, Deutsche Bank Securities said in a research note that according to Apple’s 10-K document filed on October 28, the company had manufacturing purchase obligations of US$71.1 billion for the third quarter, up 65% annually and 30% quarterly – a sign leading Deutsche Bank Securities to believe that Apple forecasts better iPhone growth than last year. Manufacturing purchase obligations represent non-cancelable purchase orders of components ahead of unit sales and typically covers periods up to 150 days

  • Shackleton & more things

    Ernest Shackleton, the Irish explorer and the heroic age of antarctic exploration are evoked in Apple’s ads for its Apple Watch Ultra – a rival to Casio’s G-Shock Master of G range and the Protrek range, Seiko’s similarly named Prospex range and Citizen’s Promaster range of watches.

    https://youtu.be/tidgsqAf_tI

    The underlying dialogue uses the text to a newspaper advert attributed to Shackleton when he was looking to recruit crew members for his ship the Endeavour. The Endeavour expedition competed with the rival Roald Amundsen’s expedition to reach the South Pole.

    The monologue also reaches back to the way Apple did its Think Different brand campaign rather than the kinetic iPhone, iPod and iWatch ads of the past.

    Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.

    The reality is that the ad didn’t become widely known until decades after Shackleton had died. There is no evidence to suggest that he ever wrote the words (stirring though they are in nature), or that the advert was ever published by Shackleton.

    Instead of Shackleton, who then wrote the words attributed to him? We’ll probably never know. What we do know is that they were first published in a book published in 1959. The 100 Greatest Advertisements: 1852-1958 written by Julian Lewis Watkins and was first published by first published by Dover Publications, Inc. Whether it was Shackleton who wrote them or not, they went into popular culture and sparked additional interest in the Irish explorer. Shackleton died in 1921 when returned to the Antarctic with the Shackleton–Rowett Expedition, he suffered a fatal heart attack while his ship was moored in South Georgia. We don’t know whether Ernest Shackleton would have appreciated the Apple Watch Ultra as a technical marvel concocted by wondrous boffins, or a pointless exercise in frippery for the serious explorer.

    Rolex Deepsea Challenge – a watch even more worthy of Shackleton?

    I know a watch is special when my Dad is telling me about it as soon as it’s launched. Rolex has upgraded its Rolex Sea-Dweller Deepsea to create the Rolex Deepsea Challenge. Out goes the largely useless date window, in comes an an all titanium grade 5 alloy case that’s 50mm across. This means that the watch moves from being waterproof of a depth of 3,900 meters to 11,000 meters (or just over 6.8 miles) with the new Deepsea Challenge.

    The Deepsea Challenge watch follows on from the years of experience that Rolex has had making titanium watches under its secondary Tudor brand using a similar (if not the same) grade 5 titanium.

    Titanium Grade 5 is the most widely used titanium alloy. It has (relatively) good hot formability and weldability. It is resistant to salt water, marine atmosphere and a variety of corrosive media temperatures below 300 ° C. Grade 5 titanium alloy is most likely to be accepted by the human body – its hypoallergenic and ideal for medical transplant components like hip joints.

    It is made up of 88.74-91.0 percent titanium, 5.5-6.75 percent aluminium, 3.5-4.5 percent vanadium and no more than 0.015 percent hydrogen.

    There is obviously osmosis between the two brands in terms of innovation, materials, process and technologies. This also explains why Tudor tries to do innovative designs in its range rather than just digging into the rich seam of ‘heritage looking’ watches with the Black Bay, Ranger and Heritage Chrono models.

    It is capable of going deeper than any body of water on earth. Rolex may have felt compelled to respond to Omega’s Seamaster Planet Ocean Ultra Deep.

    The watch community has already started spoofing the watch, which is another sign of it having become an icon. Whether it’s a famous icon, or infamous icon remains to be seen.

    35th Tokyo Girl’s Collection

    I talked years ago on this blog about the innovative approach to retailing behind the Tokyo Girl’s Collection. I came across their 2022 autumn and winter collection opening stage event, which I am sharing here.

    https://youtu.be/vx4AzkAtD3o

    USB-C

    Apple on the EU regulating connectors to standardise on USB-C. The reason why Apple went to detachable cables on chargers is very interesting. Apple are reluctantly complying over USB-C. The discussion around innovation is really interesting, particularly the way in which Apple executives duck the question.