Jargon Watch: Child farming, purpose-based marketing

Reading Time: 1 minute Child farming is not some cynical way of getting indentured slaves, fresh organ donors or creating human batteries to power The Matrix. Instead it was used by Karen Crouse in her article Koreans learn to speak LPGA’s language (International Herald Tribune, November 2, 2008) to describe ‘cultivating successful sons and daughters confers great prestige on […]

Web Trends

Reading Time: 1 minute Trendwatching in this month’s briefing had collated some useful statistics: In the US, almost USD 400 billion of store sales (16% of total retail sales) are directly influenced by the web as consumers research products online and purchase them offline (Forrester Research) UK sales online are over 4 billion GBP per month (Brand Republic) 2006 […]

The Host

Reading Time: 1 minute I finally got around to writing a review of The Host (Guimul). A product of the Korean film industry, which seems to be on creative fire at the moment. The Host has been compared to The Royal Tanenbaums and Godzilla or Tremors.The film also has a subversive tone questioning the relationship that South Korea has […]

Jargon Watch: Hallyu, Mociology & Microchunk

Reading Time: 1 minute Hallyu – The rise of Korea as a cultural hotbed (what’s called the Korean wave in some quarters) in Asia: from the sexiest mobile phones, or well written and produced cinema to K-pop (the Korean equivalent of J-pop: sugar-coated Japanese pop music that carries well in other Asian markets and performed by young performers so […]

Red eyes on Korea

Reading Time: 1 minute Films like Old Boy and Silmido are making waves amongst arthouse cinema fans and movie industry talent-spotters throughout the western world. It now seems that its not only Hollywood that is turning its eyes westwards to follow the latest cultural carrying-ons in Korea. The New York Times China’s Youth Look to Seoul for Inspiration by […]