ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute The complexity of Chinese typing. Worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain) Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Swedish technology could make geothermal energy as mainstream as wind and solar | Quartz – interesting because it deals with the lumpy supply issue of wind and solar in the energy mix UK cash system ‘on the verge of collapse’, report finds | Money | The Guardian – putting the Queen on debit cards anyone? […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes The Kraft Heinz experiment in radical cost-cutting has failed. | LinkedIn – imagine if 3G Capital had succeeded in their hostile bid Unilever as well? Number of ‘McRefugees’ increasing, study finds | HKEJ Insight – a seven fold increase over 6 years. More on the background on McRefugees Luxury Brands Learn How to Speak Streetwear […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a […]