Category: luxury | 奢華 | 사치 | 贅沢

  • Morizo and more things

    Morizo Akio ‘Morizo’ Toyoda, of the Toyoda family who made their first fortune designing automatic textile looms in the early 20th century and their second fortune as the founders of Toyota. During the week Toyoda-san is the chairman of Toyota Jidōsha kabushikigaisha. But in his spare time he liked to do circuit racing under the…

  • Vicki Dutton

    Vicki Dutton (or Vicky Dutton) was a fashion pioneer. Dutton was married to an Irish-born British civil servant working under the first Lee Kuan Yew administration of a self-run Singapore. She was a Malay woman living in Singapore. Singapore was recovering from the Japanese occupation, but there were still a large amount of social and…

  • Six hundred pairs + more stuff

    Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…

  • Innovation signalling

    What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…

  • Padel + more things

    Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…

  • Watch registry

    Over the past few years we’ve seen a plethora of watch registry platforms spring up. There have been a number of reasons for this happening: European Union regulations The European Commission Health and Digital Executive agency have been championing the idea of digital product passports across a range of sectors including textiles and various manufactured…

  • Road to Le Mans

    Porsche committed to major long form content as it followed Michael Fassbender on the road to Le Mans. Season one Road to Le Mans started off over four years ago with six short form films, each no longer than 10 minutes in length. So far, pretty much what you would expect in a prestige luxury…

  • Sponsorship + more things

    Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…