Category: shopping | 購物 | 쇼핑 | 買い物
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O2O (online to offline) big in China
My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent…
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Adventures in retail
I have written before about my parents use of technology. This time I also found out more about their adventures in retail. I spent a little while with my parents in the UK over the past couple of weeks. Using technology Their use of television was frustrated by the electronic programme guide on their new…
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Independent coffee shops
I didn’t have time to try many of the independent coffee shops around Seoul but did try a few in Gyeongju and Ulsan. Here is a little about two of the best that I came across. Cafe 737 Cafe 737 is a family-run coffee in the tourist town of Gyeongju. I loved it because of…
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Mobile and TV integration
Social, search, mobile and TV is the first in a series of posts of observations and thoughts from my recent trip to Korea. I was stuck by how mobile and TV advertising integration is achieved through QRcodes, search social and e-commerce. The consumer is surrounded in a brand membrane whilst at home in front of…
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Slow social + more news
Slow social Caterina Fake: Fast Growth for a Social App Is a Very Bad Thing – AllThingsD – slow social approach is based on the idea that it’s not just about numbers, its about community social norms and ethos which take time to develop within a group. Fake pioneered building slow social type communities at…
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London through a tourist’s eyes
My friend Tomoko was in London the other week and it was interesting seeing what excited her about London, as Tomoko’s London is very different from my own. Firstly ‘knowing London’ means knowing central and Northwest London rather than central and East London. Shoreditch, Clerkenwell and Soho aren’t attractive; St Johns Wood and Mayfair are…
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Power & more news
Power Weekend Essay by Jonah Lehrer: How Power Affects Us – WSJ.com – “… the paradox of power. The very traits that helped leaders accumulate control in the first place all but disappear once they rise to power. Instead of being polite, honest and outgoing, they become impulsive, reckless and rude. In some cases, these…
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Mystery Ranch 3-day assault pack
I found Mystery Ranch when researching options. I have been thinking about getting a carry-on luggage compliant back pack to carry a laptop, camera, adaptors and other bits-and-bobs that comes in handy during flying. To get an idea of what I carry, here is a picture of my go bag and what I took to…
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Blyk + more news
Blyk Communities Dominate Brands: Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats – so much in this. Blyk took a model that had been popular in Africa and India – funding data, messaging and voice services with advertising and took it to the next level: a mobile carrier…