Immediacy as a problem

Reading Time: 7 minutes Immediacy is a relatively recent phenomena for consumers. It has changed the work and personal lives of consumers. It has eroded the barrier between work life and home life. It has redefined our support networks and friendships. Before I wrote this post, I had conversation with a friend working on a project in Singapore who’d … Read moreImmediacy as a problem

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius. Feedi Search Engine – part of the importance of media literacy is finding quality sources and … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute Return of reel-to-reel as musicians reject digital for better sound of dated technology – never really went away. The bigger issue is spare parts, servicing and future manufacturing of reel-to-reel tape machines TODAYonline | Exclusive: Tesla expects global shortage of electric vehicle battery minerals -sources– what about the environment? One of the reasons why I’ve … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

I like: Belkin Audio + Charge Rockstar

Reading Time: 1 minute The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired; but you have to work with what you have. It has come in handy listening to voice … Read moreI like: Belkin Audio + Charge Rockstar