Category: technology | 技術 | 기술 | テクノロジー

It’s hard to explain to someone who didn’t live through it how transformation technology has been. When I was a child a computer was something mysterious. My Dad has managed to work his way up from the shop floor of the shipyard where he worked and into the planning office.

One evening he broad home some computer paper. I was fascinated by the the way the paper hinged on perforations and had tear off side edges that allowed it to be pulled through the printer with plastic sprockets connecting through holes in the paper.

My Dad used to compile and print off work orders using an ICL mainframe computer that was timeshared by all the shipyards that were part of British Shipbuilders.

I used the paper for years for notes and my childhood drawings. It didn’t make me a computer whiz. I never had a computer when I was at school. My school didn’t have a computer lab. I got to use Windows machines a few times in a regional computer labs. I still use what I learned in Excel spreadsheets now.

My experience with computers started with work and eventually bought my own secondhand Mac. Cut and paste completely changed the way I wrote. I got to use internal email working for Corning and internet connectivity when I went to university. One of my friends had a CompuServe account and I was there when he first met his Mexican wife on an online chatroom, years before Tinder.

Leaving college I set up a Yahoo! email address. I only needed to check my email address once a week, which was fortunate as internet access was expensive. I used to go to Liverpool’s cyber cafe with a friend every Saturday and showed him how to use the internet. I would bring any messages that I needed to send pre-written on a floppy disk that also held my CV.

That is a world away from the technology we enjoy now, where we are enveloped by smartphones and constant connectivity. In some ways the rate of change feels as if it has slowed down compared to the last few decades.

  • Tony Kaye + more things

    Director Tony Kaye happy to be working and out of ‘Hollywood jail’ | The Drum  – He says that a story arc doesn’t really matter in six seconds. “I think you can throw anything at it, as long as it’s quite clear what it’s for. If you’re working under 20 minutes, in my opinion, you don’t need any structure. You can be as fragmented or as crazy as you want.” – Tony Kaye was a legend in the advertising world, creating some of the most iconic adverts of the 1980s and early 1990s. His Hollywood debut was American X, a brilliant provocative film with the troubled production. This saw Kaye go to the ‘Hollywood jail’ of the title where he could not get work in the film industry.

    Hackers stole a casino’s database through a thermometer in the lobby fish tank – Business Insider – “It’s probably one area where there’ll likely need to be regulation for minimum security standards because the market isn’t going to correct itself,” he said. “The problem is these devices still work. The fish tank or the CCTV camera still work.” – it’s Neal Stephenson’s Snow Crash in real life. The internet of things is now an under assessed security vector. In the right hands, a lot can be done with very little computing resources and computers have become pervasive in nature.

    An Apology for the Internet — From the People Who Built It | New York magazine – this just scratches the surface, but is an interesting read

    The Finns who refuse to give up on Sailfish OS | Engadget – given the challenges that ZTE faces. Jolla with Sailfish OS would be an ideal technology stack on their foreign handsets, particularly if they can do an English language version of the Yandex app store. That way they won’t have to localise all of their offerings as a replacement for Google Mobile Services (GMS) layer in Android. More related content here.

  • GDPR resources

    Partly due to Cambridge Analytica, General Data Protection Regulation (GDPR) is going to have a more profound impact on data usage globally. GDPR would have been seen as an extra-legal reach, but Facebook is making it look like a good idea.

    I thought I would pull together a few resources that I thought would be of interest around GDPR since there is a lot of snake oil being sold as consultancy around it at the moment. I am not going to pretend that I am an expert, so I thought it would be useful to share some of the GDPR related resources that I have been looking to learn from.

    Not only in terms of what the regulation is, but what techniques can be deplored to act in the spirit as well as the letter of regulations. Demonstrating a basic respect for the consumer won’t harm any brand, but might point to badly designed KPIs that direct and digital marketers might be measured from.

    Andreessen Horowitz put together a good podcast on it.

    Privacy by Design – The 7 Foundational Principles by Ann Cavoukian, Ph.D. (PDF) – is a must read paper for creative agencies and product teams. It is based on work that was started in the late 1990s. Cavoukian lists a site as a reference ‘privacybydesign.ca’ – but that seems to be down.

    1. Start by thinking about privacy by design from the start or as Cavoukian says preventative rather than remedial, proactive rather than reactive
    2.  Privacy as the default setting
    3. Privacy embedded into the design of systems and processes (which sounds like a reinforcement of her first point
    4. Not viewing consent in terms of a zero-sum
    5. Privacy secured throughout the lifecycle from end to end.
    6. Being open and transparent about processes to keep the organisation honest and stakeholders informed
    7. Respect for user privacy based on a user-centric ethos

    Via James Whatley’s newsletter this article on UX –  GDPR: 10 examples of best practice UX for obtaining marketing consent seems to be complementary to Cavoukian’s work. This is in sharp contrast to the dark patterns often used to force consent by many sites.

    More related posts here.

  • Dyneema + more things

    Dyneema

    The Lifestyle Applications of Dyneema – Core77 – the interesting thing for me is how old Dyneema is and how long it has taken to adopt the product. Back when I first started work before college, I worked briefly for DSM – the maker of Dyneema. Dyneema and Dupont’s Kevlar both required exceptionally pure chemicals in their process. Kevlar reputedly had to scrap a third of the product made. Both were expensive and used in special functions:

    • Ships ropes
    • Motorcycle crash helmets and robust composite moulded products
    • Ballistic vests and bullet proof armour
    • Climbing ropes

    Business

    PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start. | HBR – starting points valid but nowhere near the whole formula. Angela has written an interesting article on diversity and inclusive agencies. But Angela misses so many other data points:

    • That PR degree courses are often 90+% female graduates
    • That the industry (like advertising) does really poorly at retaining older (40+ year old) staff.
    • In the UK PR agencies struggle to attract graduates from working class backgrounds as well as from minority communities

    The article is behind a paywall. More related information here

    Mark Zuckerberg in Washington DC on machine learning and hate speech. Bringing their security team up to 20,000 people to look at issues like this. Hate speech is hard to compute in comparison to (Islamic) terrorist materials. I am guessing that what constitutes hate speech changes country by country (and its interesting that Facebook is looking at this from a global perspective, rather than placating the US first). Secondly, the language that constitutes hate speech evolves to circumvent restrictions and incorporate memes a la Pepe the Frog.

    Culture

    North Korean defectors are learning English so they can survive in South Korea | The Outline – interesting English loan words in South Korean language

    The Facebook Current | Stratechery – well worth a read

    Luxury

    Streetwear Reigns Supreme, Say Teens | News & Analysis, News Bites | BoF  – The growing popularity of streetwear negatively impacted Nike, as their appeal among teenagers dropped from 31% to 23%. In contrast, brands like Vans and Adidas have successfully leveraged an “open-source” approach, allowing pop culture to shape their brand image and consumer perception.

    Marketing

    Chinese International Students Are the New Brand Champions | Jing Daily – 31 percent of Chinese students in New York and Boston escort friends and family on shopping trips at least once every three months. Thirty-four percent purchased luxury goods to take back to China at a similar frequency

    The clock is ticking for brands to ‘go native’ | The Drum – highlights issues with native ads such as ROI

  • Voice activated coupon + more news

    Voice activated coupon

    Google’s First Voice Activated Coupon – WPPGoogle distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices – I am surprised that Amazon didn’t introduce the voice activated coupon before Google.

    Beauty

    SK-II finds success in selling to younger Chinese: P&G | Advertising | Campaign Asia – luxury brand with an on ramp for college students

    China

    China Bans Online Bible Sales as It Tightens Religious Controls – The New York Times – I am concerned about Vatican appeasement of China. It looks like Neville Chamberlain

    Consumer behaviour

    Headline from China: Purchase Restriction and Red Streetwear | Jing Daily – interesting how streetwear brands are being cleared out of the way by the Chinese government to support Chinese originated brands

    How Americans Self-Sort Themselves by Age and Class – CityLab

    Culture

    The Overwhelming Emotion of Hearing Toto’s “Africa” Remixed to Sound Like It’s Playing in an Empty Mall | The New Yorker

    Molly Ringwald Revisits “The Breakfast Club” in the Age of #MeToo | The New Yorker – good read, what I remember is how those films nailed emotion

    Japan

    Japan to place accident liability on self-driving car owners – Nikkei Asian Review – makers liable only in case of a system flaw

    Online

    China’s Didi Chuxing prepares to launch Mexico operations | HKEJ Insights – China going global

    RSS is undead | Techcrunch – no RSS is alive, but Techcrunch haven’t worked out issues the RSS users have already. Much of the issues are solved by using NewsBlur and finding sources is organic rather than an instant end state. More online related topics here.

    Security

    Could Cambridge Analytica boss be probed for Philippine meddling? | SCMP  – This could get interesting. Putting aside arguments about whether Cambridge Analytica’s technology actually works as promised, Philippines law would still have been broken. It forbids all outside parties from participating in its election process.It is alleged that they were supporting Duterte, which would make the foreign reaction to it interesting as well.

    Technology

    ARM Mac: Piece of Cake Or Gas Refinery? – Monday Note – assumes that there will be a transition, which I am not convinced about

    API and Other Platform Product Changes – Facebook for Developers – reduces information that can be taken out to beef up privacy

    Wireless

    Smartphone shipments fall again in Q1 | Shanghai Daily – China looks saturated in terms of smartphones

    Cell Spotting: Studying the Role of Cellular Networks in the Internet by Rula, Bustamante and Steiner – (PDF)

  • Discussion on voice interfaces and services

    Interesting discussion on the use of voice interfaces and services. There is a certain amount of cheerleading involved in the talk; but that is to be expected with vendors in the room. If found it interesting that one of the panelists; Sam Liang of AISense moved out of where2.0 services and into voice. because location is a great gateway to lots of rich contextual information and voice is desperately in need of context and by extension user intent.

    It is interesting to get a perspective on the organisations involved in the discussion on voice interfaces:

    • SRI International
    • Amazon
    • Microsoft
    • AISense

    All of them seem to be well behind where the telecoms voice services managed to get to like Orange’s Wildfire.

    Key takeouts from this:

    • 50,000,000 voice devices to ship this year (2018). A total installed user base of 100,000,000 (presumably excluding voice interfaces on smartphones)
    • AISense is looking to build in voice biometrics that would prompt you about who a person is. Privacy implications are profound
    • The panel struggled to articulate an answer to privacy concerns beyond ‘services need to build trust’ and transparency
    • Information security and hacking wasn’t a point of discussion; which surprised me a lot
    • Context still seems to be a huge issue, I think that this is a bigger issue than the panelists acknowledge. Google still struggles on user intent, without adding the additional layer of understanding voice. The biggest moves seem to be ‘social engineering’ hacks, rather than improvements in technology
    • Amazon and Microsoft don’t have plans for advertising services on voice (at the moment)
    • We’re very far away from general purpose voice services
    • Work has only started on trying to understand emotion
    More information
    • Orange’s Wildfire and The Register on its shutdown. Wildfire’s problem seemed to be a failure of marketing more than anything else. We haven’t seen anything else like it. Even Siri is only scraping over the ashes of the work done on Wildfire 15 years ago
    • Google’s published research on speech processing. What becomes apparent from looking at the list of research is how basic the current state-of-the-art currently is
    • Stuff that I have written that touch on context dependent services