This blog came out of the crater of the dot com bust and wireless growth. Wi-Fi was transforming the way we used the internet at home. I used to have my Mac next to my router on top of a cupboard that contained the house fuse panel and the telephone line. Many people had an internet room and used a desktop computer like a Mac Mini or an all-in-one computer like an iMac. Often this would be in the ‘den’ or the ‘man cave’. Going on the internet to email, send instant messages or surf the internet was something you did with intent.
Wi-Fi arrived alongside broadband connections and the dot com boom. Wi-Fi capable computers came in at a relatively low price point with the first Apple iBook. I had the second generation design at the end of 2001 and using the internet changed. Free Wi-Fi became a way to attract people to use a coffee shop, as a freelancer it affected where I did meetings and how I worked.
I was travelling more for work at the time. While I preferred the reliability of an ethernet connection, Wi-Fi would meet my needs just as well. UMTS or 3G wireless data plans were still relatively expensive and slow. I would eventually send low resolution pictures to Flickr and even write a blog post or two. But most of the time I used it to clear my email box, or use Google Maps if I was desperate.
4G wireless services, started to make mobile data a bit more useful, even if the telephony wasn’t great
Horns that seemed to portent the apocalypse and stuttering dialogue: ‘none of them received a heroes welcome, none of them, none of them. None of them received a heroes welcome’. This was the soundtrack of 1985 as part of Vietnam Requiem sampling 19 by Paul Hardcastle. At the time the sampling got me interested in music, production, technology and DJ’ing – which pretty much set the path for the various stages of my career to date.
The best part of four decades later and I finally got the see documentary that was responsible for much of the samples in 19. I can understand how Vietnam Requiem might have profoundly affected Paul Hardcastle at the time.
Scott Galloway on Silicon Valley Bank’s collapse and the rise of Saudi Arabia. More on SVB here.
BMW M1
I am a huge fan of the BMW M1 and have written about it before. So I wanted to share this documentary by Jason Cammisa on the car. The putdown of modern BMW’s current 2-series range as ‘Grand Corollas’ is actually an insult to Toyota.
Driving Japan
Before I moved to London, I had a car and drove everywhere. I even drove for leisure. One of my favourite drives was going past the local oil refinery and associated chemical works late at night for the dystopian cyberpunk vibes of mercury vapour lamps reflected from matt zinc coated lagging.
These videos of driving in Japan gave me a similar sense of enjoyment.
Au campaign
KDDI cellphone service brand Au are looking at metaverse and Web 3.0 value added services, which partly explains this new campaign. I think that it is interesting as it reminded me of CD-ROM era motion comic and how Midjourney and Stable Diffusion can be used to reduce production costs on a campaign.
If this all feels a bit 2021, its because large corporate take time to catch up with where things are. I can also understand the attractiveness of the metaverse and digital assets as a concept in modern Japanese culture. Even if it is out far, far ahead of where technology is actually going.
Huamei Qiu is now an intellectual property lawyer based in Germany. Three years ago she featured in a New York Times documentary about the pressures on Chinese women to marry. She comes across in the film as bright, smart and engaging. She’s pretty in a girl-next-door kind of way with a flattering pixie haircut and definitely someone’s potential partner in a marriage rather than merely a trophy wife.
She has followed the party’s advice to build a good future for herself. As woman in China, she should be a hot commodity relatively speaking in the dating pool. As we see Huamei Qiu face a match maker; you realise that something is very rotten in the Chinese dating market. What Ms Qiu is looking for isn’t that much. Someone who is respectful, educated and ambitious. What I thought would have been hygiene factors? Instead, Huamei Qiu is told, her time is running out and she needs to settle fast.
China has more men than women in the marriage market, which should mean they would have to compete harder if you think about it as an economic model. Instead Huamei Qiu existed in a Kaftaesque world. I know about the government policy about leftover women, but this just left me feeling angry and frustrated on her behalf.
Beauty
The Class Politics of Instagram Face – Tablet Magazine – by approaching universality, Instagram Face actually secured its role as an instrument of class distinction—a mark of a certain kind of woman. The women who don’t mind looking like others, or the conspicuousness of the work they’ve had done. Those who think otherwise just haven’t spent enough time with them in real life. Instagram Face goes with implants, middle-aged dates and nails too long to pick up the check. Batting false eyelashes, there in the restaurant it orders for dinner all the food groups of nouveau riche Dubai: caviar, truffle, fillers, foie gras, Botox, bottle service, bodycon silhouettes. The look, in that restaurant and everywhere, has reached a definite status. It’s the girlfriend, not the wife
What party control means in China | The Economist – The workings of Chinese power are not easy for outsiders to follow. Visitors to some official buildings, for example, are greeted by two vertical signboards, one bearing black characters, the other red. The black-lettered sign denotes a government department. Red characters signal an organ of the Communist Party. In bureaucratic slang this is known as “party and government on one shoulder-pole”. Sometimes the two offices oversee the same policy area, and employ some of the same officials. They are not equally transparent. Especially when meeting foreigners, officials may present name cards bearing government titles but stay quiet about party positions which may or may not outrank their state jobs. Many party branches are not publicly marked at all. It is a good moment to remember this quirk of Chinese governance. The annual session of the National People’s Congress (npc), the country’s largely ceremonial legislature, is under way from March 5th to 13th. This year’s npc meeting comes after a big party congress last October. At that gathering China’s supreme leader, President Xi Jinping, secured a norm-trampling third term
Google – Headless chicken pt. II – Radio Free Mobile – this reminds me of Yahoo! in the mid-2000s, when I worked there. Its size and prior success ensnares it. Projects are likely being started and closed rapidly. It is struggling to meaningfully redefine itself and regain its agility
Studying Ukraine war, China’s military minds fret over US missiles, Starlink | Reuters – the Ukrainian conflict had provided impetus to long-standing efforts by China’s military scientists to develop cyber-warfare models and find ways of better protecting armour from modern Western weapons. “Starlink is really something new for them to worry about; the military application of advanced civilian technology that they can’t easily replicate,” Koh said. Beyond technology, Koh said he was not surprised that Ukrainian special forces operations inside Russia were being studied by China, which, like Russia, moves troops and weapons by rail, making them vulnerable to sabotage.
I was started down the train of thought to think about the idea of a cyborg based on a discussion with my colleague Colleen with regards to the changes we had been seeing in consumer behaviour. With that in mind I thought I would reflect on what my understanding of what cyborgs are.
‘Moo-mail’ Yahoo! cow parade cow. The web appliance / cow cyborg hybrid used to stand in the lobby of building D, next to the Yahoo! branded merchandise store on the Yahoo! campus back when I worked there. It was originally created in 2000 as a buzz marketing gimmick to promote Yahoo! Mail – the company’s email product to New Yorkers. More here.
Cyborg in culture
I can just about remember playing with friends bionic man toys and primary school and remember the opening credits of The Six Million Dollar Man. The show ran from 1973 to 1978 and had a corresponding spin-off show called The Bionic Woman.
According to the show a cyborg was:
CY’BORG
A HUMAN BEING WHOSE ORIGINAL HUMAN PARTS HAVE HAD TO BE REPLACED TO ONE EXTENT OR ANOTHER BY MACHINES THAT PERFORM THE SAME FUNCTIONS.
According to the definition, at the time of writing my Dad is a cyborg, having had a pacemaker fitted a year or two ago. So would the character Batou be in Ghost In The Shell.
The cyborg was a feature of cyberpunk culture. The key difference was that people chose to have augmentation, not just as a repair but as a form of enhancement.
Optional enhancement
Johnny Mnemonic had a storage brain interface fitted that allowed him to be a giant walking thumb drive as a profession.
Fellow William Gibson creation Molly Millions has retractable razor sharp blades in her fingers and an augmented metabolic system. She has permanently fitted mirrored lens over her eyes that enhance her vision.
Captain Cyborg
Real life did a rather poor version of this cyberpunk fantasy with academic Kevin Warwick spoofed by IT paper The Register using the moniker Captain Cyborg for him. He did foolish things like implant himself with an RFID chip usually used for pet identification. And yes of course Warwick did a TED talk. I can’t tell whether the audience is laughing with him; or at him.
So what has an office conversation got to do with a cyborg?
Digital drugs
Which brings me to how an office conversation spurred me to reflect on how a conversation on compulsive behaviour got me to start thinking about cyborgs. Culture did envisage some form of device addiction. The premise of Neal Stephenson’s novel Snow Crash revolves around a file that crashes a person’s computer and leaves a hacker called Raven with real-world brain damage in the process.
Long live the new flesh
Ten years earlier Videodrome featured a TV executive called Max Renn investigating a satellite TV show called Videodrome. It is described a socio-political battleground in which a war is being fought to control the minds of the North American population. Built into it is a signal that produces a malignant brain tumour. Renn’s reality dissolves over the rest of the film as he finds out more and then kills himself.
There is a clear analogy with the heroin and crack cocaine epidemics that ravaged the cities of the western world through 1980s and 1990s as drugs of desperation in the face of globalisation. Science fiction is as much about the past and the present rather than the future. Heroin and crack both cost large amounts of money, so children tended to be secondary and tertiary victims rather than addicts in their own right. It would also be problematic for the authors to contemplate gratuitous harm to children in their works back then, let alone now in more anxious times.
In both Snow Crash and Videodrome users suffer damage from technology that they are unwilling to put aside.
Back to now
Addiction is ‘real’
My colleague put forward the following points:
Screens now dominate our lives, and their presence is only getting stronger and more powerful
(Some) adults can control to a certain extent how often and when they use screens. But there is a commonplace screen addiction.
Smartphone addiction and drug addiction share some similarities including a neglected personal life, a pre-occupation with the subject of the addiction, social media as a mood modifier or for escapism. The implication is that smartphones are an unwilling appendage which add capabilities (some of which are of a questionable value) and can’t be put down. All of which reminded me of my childhood (and adult relationship with music). But it is why I started to thinking about the nature of a cyborg
Smartphone addiction
Smartphone addiction goes by many names including screen addiction, online or internet addiction. Japan identified the phenomenon of hikikomori. The term was coined by social scientist Tomaki Saito in a 1998 book. While the term itself meant socially withdrawn, it hinged around the person staying home and playing video games or living a virtual life.
By 2015, academic research indicated that somewhere between 1.9 – 2.5 percent of Hong Kongers aged from 12 to 29 might fall into the hikikomori category, compared to the 1.5 percent of Japanese believed to in the category.
Meanwhile in the early 2000s BlackBerry email devices were nicknamed Crackberry, often by users who admitted overusing them in anti-social contexts. There was a corresponding term ‘BlackBerry orphans‘ for children who were ignored by parents wrapped up in their BlackBerry writing and reading emails instead of engaging at home.
China was the first country to push for action to clamp down on children’s online time, in particular the use of online games. As far back as autumn 2005, China’s General Administration of Press and Publication had started trialling a fatigue system to limit screen time.
By 2007, the local government of Shanghai had a camp set up to help cure teens of internet addiction working with a pilot bunch of inmate aged between 14 and 22. And just a year later the FT was documenting how the Chinese government was struggling to combat the addiction throughout the country. This addiction implies a cyborg-like relationship with their internet access device.
In 2017, the substitute phone is launched as a kind of fidget tool. This provides the tactile experience of swiping and button pressing, but without any of the compelling addictive software.
By 2018, smartphone manufacturers were worried about smartphone addiction and came up with different ways to try and give their customers better information and control over their smartphone usage.
What about the children?
My colleague asked the following question: given the impact on adults, who haven’t grown up with screens, what does this all mean for children?
Remember the BlackBerry orphans earlier? My colleague proposed that now children are being taught once they are born that screens and smartphones are at the centre of life, rather than people. Parents use their smartphone as a substitute to toys, parent-child playtime or conversation or even reading to the child.
This is claimed to manifest in impacted social and emotional development. Expert opinion is that children below 2 years old shouldn’t have any ‘technology in their life‘.
There is a belief amongst experts that screen time can result in permanent damage to developing child’s brains impacting concentration, social kills and vocabulary. Some even believe that there might be a link between ADHD and TikTok.
But the Royal College of Paediatrics and Child Health (RCPCH), the UK’s professional body most concerned with a child’s health, doesn’t publish any recommendations. There isn’t any research to indicate the ‘safe’ level and arguably commissioning this research would likely pose ethical questions.
By the time children enter secondary education, they are likely to own a smartphone of some sort. They maybe exhibiting a number of physiological effects:
‘Text neck’
Premature eye ageing
Sleepless nights
Admittedly, as a child I was told that reading after lights out and listening to the radio or watching TV in the dark would result in ‘going blind’ or a lack of much needed sleep.
Like television before it, online screen time adversely affects academic performance. My own exam grades were empirical evidence of this. China, South Korea and Taiwan both have different ways of limiting screen time. China has enabled technology with online games platforms. Taiwan has held the parents directly responsible and even fines them.
Questions
All of this prompted a number of questions with me:
Is it the device or is it the media?
Is it different to other waves of technology?
Moral panics – or what can we learn from the past & our cyborg future
Media
Rock music – academic research indicated that listening to rock music was linked to an increase of reckless behaviour including drug use, unprotected sex, casual sex, drunk driving, speeding and vandalism
Violent content – while violent content was considered to trigger a response in children, the overall risk associated with it was difficult to prove conclusively despite decades of research. Studies as far back as the mid 1990s indicated that there a lot of other factors to consider in addition to the exposure including mental health and cognitive ability.
Sexual content – the US Center for Media Literacy pulled together views on sexual violence in content. There wasn’t a lot of clarity in the plurality of views beyond the challenge of defining content to be of an overly sexual nature. What views were expressed were not backed by scientific research
Video gaming – because of the strategies used by players in video games. Academic research in 2015 indicated that video games might have a negative impact on brain development over time.
Devices
Personal stereos – the use of a Sony Walkman and later on the iPod was considered to a negative effect on hearing. They were also considered to have a social effect, depending who you ask it considered to be empowering or dislocating from society with increased narcissism. The positive autonomy based interpretation was called the ‘Walkman effect‘. The implication from this research is that not giving a child a smartphone at a certain point could have a detrimental effect on them – at some point the child has to become a smartphone | human cyborg.
Televisions – when I was a child I was constantly told to not sit too close to the television and that doing so would cause me to go blind. According to Scientific American, it isn’t the distance from the television that affects the child, but a long enough amount can cause eye strain.
The implication in past concerns about media and devices is that its the content that tends to do the damage rather than the device. This tends to indicate where action should be taken on ‘screen addiction’. As for our great cyborg future – it can’t be stopped.
Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore government.
The idea was the sneakers would be made into playground surfaces. Reuters seems to have stopped investigating the story of Dow recycling shoes, but I was left with more questions about Dow recycling than answers from the Reuters report:
Were some of the shoes more distressed than others?
Do Reuters know what happens to unwearable sneakers that enter the Dow recycling process?
Is it more ethical to sell on lightly used shoes as affordable footwear to Indonesians or recycle them regardless? Reuters doesn’t have an answer to this issue
UK struggles with transition to manufacturing electric cars | Financial Times – foreign carmakers’ core concern is that Britain’s reputation as a stable and pragmatic place in which to manufacture vehicles has been shattered, initially by the 2016 Brexit vote, and more recently by last year’s political turmoil at Westminster. “They are asking whether the UK is a stable partner,” said one person close to the Japanese companies. – Brixiteer economic expert Patrick Minford openly discussed the demise of the car manufacturing industry
Women and ethnic minorities overrepresented in advertising industry, finds report – Women and ethnic minorities are now overrepresented in the UK advertising industry following a decades-long push to improve diversity, according to a new survey. A 2022 census found that an estimated 55pc of employees in the sector were women, compared to 45pc who were men. That was after the number of women increased from an estimated 11,600 to 14,400, an increase of 24pc, the Institute of Practitioners in Advertising (IPA) said. At the same time, the proportion of non-white employees increased by almost one third to 24pc, compared to 18pc a year earlier. Women made up 51pc of the population in England and Wales in 2021, according to the Office for National Statistics, while non-white ethnic groups comprised about 18pc. In London, where most of the UK’s advertising industry is concentrated, non-white ethnic groups represent roughly 46pc of the population. The IPA said there was more work to do on diversity, as women still only get just over one third of executive jobs in the ad industry, while non-white individuals only occupy 11pc of roles. – Daily Telegraph on how it feels that ‘woke’ addend risks becoming ‘out of touch’ with the British public, but doesn’t manage to make its argument very well.
Walt Disney vs Ron DeSantis: who really won the ‘Don’t Say Gay’ dust-up? | Financial Times – Instead of candidates with backgrounds in economic development or tourism, he packed the board with political allies. Two of them are leading lights in the culture wars that have helped DeSantis build a national profile ahead of a presumed run for the 2024 Republican presidential nomination. Among them is Bridget Ziegler, co-founder of the conservative Moms for Liberty group and a champion of Florida’s Parental Rights in Education law, dubbed “Don’t Say Gay” – Disneyland Florida is pretty screwed
Patriotic Alternative wasn’t a name familiar to me when I first heard about them instigating a riot in Liverpool on Saturday night. It doesn’t take that much to create a ruckus in some of the poorer areas of Liverpool.
I wasn’t particularly surprised by the burnt out police van; it sounds like a Merseyside Saturday night that went a bit out of control. That’s as Liverpudlian as a fried breakfast served in a ‘bin lid’ – a large white bun or bap large enough to contain bacon, sausage, a fried egg or two and brown sauce.
But there were aspects that did surprise me and all signs point to Patriotic Alternative. It’s a multi-cultural city, everyone has relatives abroad whether its extended Irish family, West Indians or deep connections within the Chinese diaspora. Which is why I was surprised that Patriotic Alternative managed to stir up so much trouble against an asylum hotel in the Knowsley area of Liverpool.
The city does have a certain degree of prejudice; primarily sectarianism. Its one of the few areas in England that has a marching season rather like Northern Ireland with an Orange Order parade held annual in Southport back when I lived up there. But Knowsley was something else. Patriotic Alternative managed to do something that I never thought was possible in cities like Liverpool or Bristol.
So reading about the event and the role of Patriotic Alternative in Dazed was an eye opener. It portrayed a city that I no longer recognised. Patriotic Alternative apparently organised the protest on a Telegram channel. What Dazed claim happened is that mainstream political statements and mainstream media coverage created an environment ripe for trouble makers like Patriotic Alternative.
According to Hope Not Hate, Patriotic Alternative shared members with prescribed far right organisation National Action. For an organisation that has a couple of hundred core members Patriotic Alternative has an outsized footprint. This footprint seems to be driven by the Patriotic Alternative Telegram channel with some 5,000 followers
Consumers in the 1970s on the changing nature of growing old, unfortunately attitudes and biases haven’t improved in the last 50 years.
Economics
US chip packaging firm Amkor closes its Shanghai plant for a week amid global market downturn | South China Morning Post – this is signalling a recession, as was AP shipments to Chinese smartphone brands stay in decline in 1Q23, says DIGITIMES Research – Fourth-quarter 2022 smartphone application processor (AP) shipments to China-based smartphone vendors amounted to 137 million units, plunging 24% from the prior quarter and 20.3% from the prior year, and will continue to experience a double-digit decline in the first quarter of 2023, according to figures from DIGITIMES Research’s latest report covering smartphone AP shipments. Because of shrinking demand and high smartphone inventory at the channel in both China and emerging markets, AP shipments to China-based smartphone vendors had already experienced on-year declines for five consecutive quarters
How China Fell In Love With Cheap Wine | Sixth Tone – reminds me of my time working on the Bordeaux wine marketing board as an account at the agency I worked for in Hong Kong. The work was focused on mainland China and promoted Bordeaux as a lifestyle brand for wine consumption rather than just gift giving
Massachusetts Democratic organ donation proposal sounds like prisoner organ harvesting. | Slate – Democratic state representatives Carlos González and Judith García introduced legislation that would allow incarcerated people to go home early—if they “donated” their organs. Specifically, the bill would “allow eligible incarcerated individuals to gain not less than 60 and not more than 365-day reduction in the length of their committed sentence” if they “donated bone marrow or organ(s).” Gonzalez argued that the bill was a step towards advancing racial equity in health care and making it easier for people of color to obtain transplants.
Hong Kong
The Hong Kong government must break its habit of relying on property developers | South China Morning Post – the article itself isn’t that interesting, but the author is. Regina Ip would be what the conservative party in the UK would call a big beast. She is a former minister level politician in the pro-China camp. Add to this the fact that despite mainland Chinese companies now outnumber local and foreign firms in Hong Kong and the economy is in decline. I expect Ip’s op-ed to be the tip of an iceberg of a shift in economic drivers that will occur sometime after John Lee leaves office. The clock is ticking on the big five families to diversify their wealth out of Hong Kong and China, following Jardines example to go into Indonesia might be a prudent start
Hong Kong reopens with post-Covid charm offensive | Financial Times – Johannes Hack, president of Hong Kong’s German Chamber of Commerce, who sits on a new task force to promote the city, said a “long-haul” effort to change business perceptions would have to go beyond plane ticket giveaways. “If you have relocated corporate functions to another place, half a year later you are probably not going to reverse the whole thing,” he said. “People who have moved to Singapore with their teen kids, there is no way they are going to do that again . . . They are not going to come back.” – feeds into the ‘its just another city in China now’ narrative
UK universities starting to lose allure for Chinese | News | The Times – well that’s screwed the Ponzi scheme that universities have engaged in via over-priced student accommodation real estate investments for reasons that aren’t exactly clear given their ownership structure and charters
Japanese fashion magazine Popteen ends physical version, switches to web installments instead – move to online only and moving away from monthly updates. Popteen ended its physical publishing as of February 1, 2023, with the February 2023 edition (released on December 28, 2022) being its last. web-based articles will be released on the first and the 15th of every month, known as “Popteen media”, and full editions of the fashion magazine will be updated a few times annually. The main reason for switching to the web edition was to make the magazine more accessible to middle and high-school students, who may not receive an allowance or be able to work part-time to afford physical copies of Popteen
Great video on microchip counterfeiting and recycling. The Japanese are doing some of the best work authenticating chips. Also if its bad for US defence contractors, just imagine how bad it will be for the sanctioned Russian defence sector.
Seeing for the Sightless – Luo, 26, suffers from congenital cataracts and is pursuing a degree in acupuncture and massage therapy at a college in Beijing. He needs help on the scales as there is no voice assistant function at the training center. On a mobile app called Be My Eyes (BME), he sends out a video call. Pointing his phone camera at the scales, he asks, “Hello, can you read the number for me, please?” A volunteer on the other end tells him, “91 kg.” Luo says thanks and hangs up. Usually, these exchanges only last a few seconds. Being tech savvy, Luo wrote a program back in high school to help the visually impaired memorize English vocabulary, something he himself struggled with. The app would randomly pick a word from a list he composed and he would spell it out after hearing the word. BME, developed by Hans Jørgen Wiberg, a visually impaired man from Denmark, drew Luo’s attention as soon as the Android version was available in China in 2017. Currently, there are 445,000 visually impaired users from all over the world and more than six million volunteers on BME.
Style
Adidas Tumbles as Losses From Its Kanye West Venture Pile Up – The New York Times – interesting how badly Ivy Park is doing and this on their business in China: Adidas in China: a brand seeking its redemption – In the second half of 2022, Adidas CEO Kasper Rorsted estimated losses of revenue of more than 35% in the Chinese market. He declared that such a violent drop was caused by some mistakes. For instance, the struggle of keeping up with the local brands, the failed recovery after the zero-covid policy, and the scandal of Xinjiang cotton.After the winter Olympics, the trend of Guochao, or the “national trend”, started to develop. More young Chinese consumers prefer buying local brands rather than western sportswear brands. In August 2022, the local firm, Anta, overtook Nike and became the biggest sportswear brand in China with a revenue of more than USD3.79 billion. Li-Ning, another Chinese firm, also registered revenue of USD1.76 billion against Adidas’ USD1.72 billion, pushing the German brand out of the podium. The zero-Covid policy has been a big problem for Adidas. In 2022, the company had to deal with closed shops and rising costs. In particular, the general lockdown which paralyzed China for the last few years resulted in the desegregation of the complex system of supply chains built up by the German brand. The disrupted supply chains cost Adidas a loss of USD427 million in the first quarter of 2022.
SMIC expects 10-12% revenue drop in 1Q23 | DigiTimes – China-based pure-play foundry Semiconductor Manufacturing International (SMIC) expects to post a revenue decline of 10-12% sequentially in the first quarter of 2023, with gross margin falling further to 19-21%.
MotherDuck: Big Data is Dead – Jordan Tigani spent ten years working on Google BigQuery, during which time he was surprised to learn that the median data storage size for regular customers was much less than 100GB. In this piece he argues that genuine Big Data solutions are relevant to a tiny fraction of companies, and there’s way more value in solving problems for everyone else. I’ve been talking about Datasette as a tool for solving “small data” problems for a while