Smartphone addiction gets the Scott Galloway treatment. Childhood smartphone addiction has been a social and government issue in China for years as part of wider concerns over online and mobile gaming. So in some respects Galloway on smartphone addition feels behind the curve. What is more interesting is how smartphone addiction goes beyond gaming into areas like airline loyalty schemes.
40 years of hip hop
The Hood Internet have done an amazing four minute edit of forty years of hip hop. It’s razor sharp precision. I have a pretty good knowledge of old school hip hop and couldn’t name all the tracks. The cuts are so short, Shazam isn’t likely to help either.
BBH Shanghai have created a beautiful ad for Audi China which features science fiction author Hao Jing Fang. This feels like a mix of Wong Kar-wai and cyberpunk fiction. In some ways it isn’t that far from the aesthetic in present day Chinese tier one cities central business districts. It represents a brighter techno-utopian future than I would expect in an advert for American or European consumers.
In some ways what was the American dream is now the Chinese dream. This implies a Chinese golden age of sorts, but there a number of headwinds to this dream from demographics to the authoritarian nature of the party.
Louis Vuitton have been doing a lot of forward thinking content and events. Whilst this video is beautifully shot, it feels retro by comparison to other things that they’ve done. I went to the Louis Vuitton series exhibition was far more forward looking than this video.
Work in Progress
Carhartt Work In Progress created this great skate video in Italy.
AZZURRO from Carhartt Work In Progress on Vimeo. Work In Progress have been consistently doing a great job commissioning content. In this respect, I would put them right up there on Red Bull in terms of quality, if not quantity of content. The alignment with skateboarding in this film is perfect.