Search results for: “PR”
-
Stone Island morphing print + more
Stone Island morphing, evolving print for its new collection | Dazed – why Stone Island isn’t cited more often as innovators is beyond me. It’s more than a football casual brand. Stone Island morphing print is an extension of the approach that the brand has taken in materials development. It changes technical and aesthetic properties,…
-
PR trends and Edelman’s recent results
David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a…
-
Brexit approaches + more things
Sky, Unilever and McDonald’s slash UK ad spend as Brexit approaches | The Drum – not terribly surprising. I would expect other changes as Brexit approaches. Changes in warehousing or even moving teams offshore. From a marketing perspective there is a compelling argument for a counter-cyclical strategy, which is how Proctor and Gamble built their…
-
Chinese space program & things that caught my eye this week
This week saw a huge leap forward for Chinese space exploration and the Chinese space program. China landed a space ship on the far side of the moon and is currently exploring it. The Chang’e 4 space ship is named after a Chinese goddess who reputedly lives on the moon. It carried the Jade Rabbit…
-
iPhone X production + more things
Apple reportedly resumes iPhone X production to recover from dismal sales | The Next Web – altering iPhone X production numbers would affect margins, so its a complex algebraic problem and then there is the question about differentiation between XS and X models. It is worthwhile probably looking at an SE model to the 8…
-
High production values & things from last week
If there was one theme that ran through most of the things in this week’s post its high production values in content creation The thing that blew me about this advert is how old school it feels and I mean it in a good way. High production values, great copywriting and beautifully shot. Pretty much…
-
In praise of the DSLR camera
If you still use a DSLR camera nowadays given the usefulness of smartphones, the phrase mirrorless has become de rigueur. Photography like most other things in life have become progressively more digital. Technology is increasingly mediating every aspect of our experiences, a screen comes with everything. Digital retouching and filters have dramatically changed the reality…
-
Preparing to get a brand on social media
In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a social media document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well…
-
GDPR resources
Partly due to Cambridge Analytica, General Data Protection Regulation (GDPR) is going to have a more profound impact on data usage globally. GDPR would have been seen as an extra-legal reach, but Facebook is making it look like a good idea. I thought I would pull together a few resources that I thought would be…