Search results for: “marketing effectiveness”
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Bookshelf
Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a…
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Sophisticated card skimming & more
Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features cybersecurity expert Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was. Adam and Eve DDB’s effectiveness expert Les Binet on COVID-19…
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25 technologies
25 technologies that have come to prominence during the past quarter century and have changed the world. CNET came up with their own list. That inspired me to take a run at it and make my own list of 25 technologies. CNET’s list My list Apple iPhone SMS and instant messaging Wi-Fi Wi-Fi IoT (internet…
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TSMC to SMIC + more things
Huawei is gradually shifting chip production from TSMC to SMIC – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here. Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting…
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What consumers need + more
What Consumers Need to Hear from You During the COVID Crisis – Harvard Business School Working Knowledge – “NEARLY A QUARTER OF BRANDS HAVE GONE DARK, PAUSING ALL OF THEIR PAID MARKETING COMMUNICATIONS FOR THE FIRST AND SECOND QUARTER OF THE YEAR.” – their emphasis not mine. On the face of it that article is…
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Attitudes to immigration + more
Chinese attitudes to immigration. Some really interesting interviews done by Inkstone. Inkstone is part of South China Morning Post. Whilst the attitudes seem shocking, you do see them mirrored in other monocultural countries. The monocultural country has a very strong sense of self. In China this is exasperated by Han nationalism which explains Chinese attitudes…
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…
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Gartner Predicts 2020
Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: Let’s break down these predictions one by one. Behavioural scientists and ethnographers It’s no surprise to us that marketing organisations will incorporate behavioural science expertise into their teams. At…
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Electric car issues + more stuff
Tesla Model 3 Survey: What Owners Think About the Electric Car – interesting read, Toyota and VW Group will eat them alive as their electric car programme take off. I am not going into the dumb nature of Li-ion versus hydrogen powered vehicles… ‘Caveat Emptor:’ State Dept. Mocks Russian, PRC Weapon Sales In ‘Buy American’…