Ged Carroll

Keeping it gangster with Jingjing

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, hong kong | 香港 | 홍콩 | 香港 by .

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Hong Kong is familiar to many westerners as a backdrop for gangster films from Enter the Dragon to Jackie Chan’s Police Story, PTU and the Infernal Affairs trilogy.

In fact, the society is much more organised and less violent than the likes of the UK. Even the old public housing projects in Aberdeen don’t really compare to south London. However, why let the truth get in the way of a good story or movie? Which is why the Beijing Olympics mascot Jingjing made me laugh.

Olympic mascots - check out the gangster panda with the hand-gun

You can see Jingjing giving it the full gangster style in shooting. Also note the red face of drunken rage. And he is also an accomplished fighter and tasty with a baseball bat. This has been featured across Beijing 2008 marketing materials and souvenirs.

JingJing1.jpg

On a more serious note the games event pictograms are an interesting organic interpretation of what Otl Aicher did for the 1972 Munich Olympics. You can see them in this surround at the Bank of China building (click on the picture if you want to see in more detail.) They remind me of early Chinese character pictograms in terms of their feel, a kind of future primitive design aesthetic. You can see how pride and nationalism are coming through in the designs.

Bank of China

More China related coverage here.