AT and T True Experience + more things
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AT and T True Experience
AT and T True Experience sprang out of the the mid-1990s. At that time AT&T was thinking about how they could own the customer as the internet superhighway became a reality.
David Hoffman worked on promotional videos for AT&T at the time including a video showing a service based on General Magic internet appliances for business, personal use and telecommuting.
AT and T True Experience outlined in this video looked to be:
- Customers relationship with the nascent web would be mediated through AT&T
- AT&T also wanted to build an e-commerce shopping mall similar to what AOL later set up
AT and T True Experience went on to join similar services like Apple’s eWorld, CompuServe and AOL in irelevance as the first generation walled gardens fell away.
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