香港 | hong kong | 홍콩

I love Cathay Pacific

Reading Time: 2 minutes I flew to Hong Kong with Cathay Pacific and had a stopover in Europe and it reminded me why I love to travel with them. My flight from the UK was with British Airways, who used a long haul plane on a short haul route meaning that some people got a flat bed to have […]

铭记 | branding | 브랜드 마케팅 香港 | hong kong | 홍콩

I like: Cathay Pacific Hong Kong Rugby 7s

Reading Time: < 1 minute Whilst I love to fly Cathay Pacific, I know that I have ribbed them in the past for its ‘James Bond’ adverts and its use of social media, but its nice to praise them for a change. I really like the creative that they have done to promote their sponsorship of the Hong Kong 7s […]

市场营销 | marketing | 마케팅

Cathay Pacific’s YouTube channel: social marketing vs. ad creative – empircal data, opportunities missed, lessons learned

Reading Time: 3 minutes I came across this when I got the monthly Marco Polo club mailer from Cathay Pacific and clicked through to their YouTube channel. I watched some of their new TV spots for their business class offering. Maybe its just my European reserve but I find these ads a bit uncomfortable to watch: whilst I can […]