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Magic donkey | 魔術驢 | 마술 당나귀

Reading Time: 8 minutes I was reading Rob Manuel’s Facebook post about the origin of B3ta’s ‘magic donkey’ and its wider connection to the modern dystopian web experience. B3ta and magic donkey I guess it makes sense to first explain what B3ta is. B3ta is a community of bored driven people with a creative bent and a finely tuned… Continue reading Magic donkey | 魔術驢 | 마술 당나귀

Things that caught my eye this week

Reading Time: 3 minutes Burger King King of Stream campaign conducted in conjunction with Ogilvy agency DAVID based in Madrid, Spain. The King of Stream makes sense when you look only at the data. Target young people who do gaming. Presumably there is some group cohesion data or insight that shows a propensity to eat fast food with gaming.… Continue reading Things that caught my eye this week

Things that caught my eye this week

Reading Time: 2 minutes Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: Reinforce the cultural aspect of the Air… Continue reading Things that caught my eye this week