Search results for: “behavioural science”
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Decoded by Phil Barden
Decoded was originally written in 2013. I read this version. I know that there is a new edition being published in September 2022. Barden had been a marketer working at T-Mobile (now EE, BT’s mobile phone network), Diageo and Unilever. His background and a foreword written by British marketing grandee Rory Sutherland give an indication…
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Meta & more news
Meta, Meta, Meta Facebook Changes Corporate Name to Meta – The New York Times – Zuckerberg has been committed to building the metaverse, a composite universe melding online, virtual and augmented worlds that people can seamlessly traverse. He has said the metaverse can be the next major social platform and that several tech companies will…
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Magic donkey
I was reading Rob Manuel’s Facebook post about the origin of B3ta’s ‘magic donkey’ and its wider connection to the modern dystopian web experience. B3ta and magic donkey I guess it makes sense to first explain what B3ta is. B3ta is a community of bored driven people with a creative bent and a finely tuned…
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Things that caught my eye this week
Burger King King of Stream campaign conducted in conjunction with Ogilvy agency DAVID based in Madrid, Spain. The King of Stream makes sense when you look only at the data. Target young people who do gaming. Presumably there is some group cohesion data or insight that shows a propensity to eat fast food with gaming.…
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Nike Air campaign + more
Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: More Nike related content here. It isn’t…
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Bookshelf
Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a…
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Stussy soundtrack & other things
Stussy soundtrack to work to. Stüssy and music have always been a blend. Shawn Stüssy has talked about the soundtrack to his work. Soon after Stussy customers in punk, hip hop and beyond provided a Stussy soundtrack of sorts. The International Stüssy Tribe made up of people who Shawn Stüssy had met as the business…