Search results for: “hypercard”

  • Pipes by Yahoo

    I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side.

    Now, why this journey down the memory superhighway? That’s a valid question. The inspiration for this post came from Bradley Horowitz’s initial post on Threads. (I had to go back and re-edit the reference to post from tweet to include it in the previous sentence, force of habit). In his post, Bradley shared the history of Pipes by Yahoo. I’m acquainted with Bradley from my time at Yahoo!. During that period, he was one of the senior executives in Jeff Weiner’s Yahoo! Search and Marketplace team.

    Consider this article as complementary to the Pipes by Yahoo history that Bradley pointed out. I will share the link where it makes sense to go over and read it in my depth. My commentary provides context prior to Pipes by Yahoo launching, the impact it had and why it’s pertinent now.

    Origins

    To comprehend Pipes by Yahoo, a fair amount of scene-setting is necessary. The contemporary web experience is now a world apart from the open web of Pipes, just as Pipes was distant from the pre-web days of the early 1990s.

    Boom to bust

    During the mid-1990s through the dot-com bust, Yahoo! generated substantial revenue from various sources, with online display advertising being the most pivotal. Launching a blockbuster film from the late 1990s to the early 2010s often involved a page takeover on Yahoo! and featuring the trailer on the Yahoo! Movies channel and Apple’s QuickTime.com. A similar approach applied to major FMCG marketing campaigns, with large display advertising initiatives.

    San Francisco billboard drive-by

    Yahoo! profited significantly during this period, as the internet was the new trend, and display advertising was a cornerstone for brand building. Money was spent generously, akin to contemporary budgets for influencer marketing programmes.

    Yahoo! occupied a space between TV, magazine advertising, and newspaper advertising. The design of the My Yahoo! page mirrored the multi-column layout of a traditional newspaper.

    Similar to a newspaper, Yahoo! developed various departments and services:

    • Search
    • News (including finance)
    • Music services
    • Shopping, featuring a store for small businesses, auctions, and a shopping mall-type offering
    • Sports
    • Communications (email, instant messaging, voice calls, early video calling)
    • Web hosting

    Then came the dot-com crash. Advertising revenue plummeted by around a third to 40 percent, depending on who you ask. Deals like the acquisition of Broadcast.com shifted from appearing speculative and experimental to extravagant wastes of money as the bust unfolded. This experience left scars on the organization, restraining the size of deals and the scope of ambition. Opportunities were second and third-guessed.

    Yahoo! Europe narrowly survived, thanks to a white-label dating product. Love proved to be a more dependable revenue source than display advertising. A new CEO from the media industry was appointed to address shareholder and advertiser concerns.

    The advertising industry was in a constant state of learning. Performance marketing emerged as a significant trend, and search advertising gained prominence.

    The initial cast in this story

    Jeff explains something to the phone

    Weiner was hired into Yahoo! by then CEO Terry Semel. Semel knew Weiner from his work getting Warner Brothers into the online space.

    Bradley

    Yahoo! had started getting serious about search by acquiring a number of search technology companies and hiring talented people in the field. Bradley Horowitz had found an image and video search startup called Virage and joined Yahoo! (a year before I got there) as director of media search.

    Tim Mayer Yahoo

    There was former Overture executive Tim Mayer who was VP of search products and drove an initiative to blow out Yahoo!’s search index as part of a feature and quality battle with Google, Bing and Ask Jeeves. It was a great product, but with the best effort in the world we didn’t have the heat. The majority of Yahoos internally used Google because of muscle memory.

    how many points for visiting the metro?

    Vish Makhijani was ex-Inktomi and was VP – international search and has more of a focus on operations. He worked on getting non-US Yahoo! users feature parity – at least in search products.

    Former Netscaper, Eckhart Walther was the VP in charge of product management.

    Aside: where did Ged sit?

    Where did I sit? Low on the totem pole. To understand my position in the organisation, imagine a Venn diagram with two interlocking circles: the European central marketing team and Vish’s team. I would have sat in the interlocking bit. If that all sounds confusing, yes it was.

    Downtown San Jose

    Search wars and web 2.0

    Pipes by Yahoo emerged from the confluence of two technological trends that developed in parallel, extending all the way to early social media platforms.

    Search wars

    I had been discussing the prospect of working at Yahoo! with a couple of people since around 2003. I had an online and technology brand and product marketing background. I had been blogging regularly since late 2002 / early 2003 and managed to incorporate online reviews and forum seeding into campaigns for the likes of Aljazeera and BT. The business was emerging from survival mode. As an outsider, it wasn’t immediately apparent how precarious Yahoo!’s situation had been. However, the threat posed by Google was undeniable.

    At that time, Google didn’t have the extensive workforce it boasts today. One of my friends served as their PR person for Europe. Nevertheless, Google had embedded itself into the zeitgeist, seemingly launching a new product or feature every week. If there wasn’t a new product, stories would sometimes ‘write themselves,’ such as the time the face of Jesus was supposedly found on Google Maps photography of Peruvian sand dunes. The closest contemporary comparison might be the cultural impact of TikTok.

    The geographical impact of Google’s cultural dominance was uneven. In the US, Yahoo! was a beloved brand that many netizens were accustomed to using. Yahoo! held double the market share in search there compared to Europe. Part of this discrepancy was due to Europeans coming online a bit later and immediately discovering Google. But Google didn’t do that well with non-Roman derived European languages like Czech. It has similar problems with symbolic languages like Korean, Chinese and Japanese.

    Google explosion

    I can vividly remember the first time I used Google. At that time I was using a hodge podge of search engines, usually starting with AltaVista and then trying others if I didn’t get what I wanted. This was before tabbed browsers were a thing, so you can imagine how involved the process became.

    Google appeared in an online article, which I think was on Hotwired some time during late 1998, less than a year after it had been founded. I clicked on a link to use the search engine. Google looked every different to now. It had a clean page with three boxes beneath. The first one was a few special searches, I think one of them was Linux-related, which tells you a lot about the audience at the time. The second was set of corporate links including a link explaining why you would want to use Google – although experiencing one search was enough for most people that I knew. The final box was to sign up to a monthly newsletter that would give updates on what developments Google was up to.

    From then on, I very rarely searched on Alta Vista, though my home page was still My Excite for a long time. This was more because I had my clients news set up on the page already and they had decent finance overage at the time.

    The difference in searches was really profound, there were a number of factors at work:

    • Google’s approach seemed to give consistently better results than the vectored approach taken by Excite or AltaVista.
    • There was no advertising on the SERP (search engine results page), but that was to soon change.
    • You could use very directed Boolean search strings, which isn’t possible any more since Google optimised for mobile.
    • Search engine optimisation wasn’t a thing yet.
    • The web while seeming vast at the time, was actually small compared to its size now. Web culture at the time was quirky and in aggregate nicer and more useful than it is now. Part of this was was down to the fact that early web had a good deal of 1960s counterculture about it. Wired magazine would write about the latest tech thing and also profile psychedelic experimenters like Alexander Shulgin. Cyberpunk, rave and psychedelic tribes blended and found a place online. You can see the carcass of this today with Silicon Valley’s continued love of Burning Man. (Note: there were rich dark seams if that was the kind of thing you were into. There wasn’t the same degree of social agglomeration that we now have, nor were there algorithms that needed constant new content to feed diverse realities.)
    • Content creation on the web was harder than it is now. Blogging was at best a marginal interest, the likes of Angelfire, AOL Hometown, Geocities and Tripod provided free hosting, but you couldn’t put up that much content to pollute the search index even if you wanted to.

    The impact was instantaneous and by early 1999, it was much a part of the nascent netizen culture as Terence McKenna.

    Homage to Terence McKenna

    McKenna spent the last bit of his life interrogating the search engine for four to five hours a day. He was convinced that the online world it provided access to represented some sort of global mind.

    Sometimes he treats the Net like a crystal ball, entering strange phrases into Google’s search field just to see what comes up. “Without sounding too cliché, the Internet really is the birth of some kind of global mind,” says McKenna. “That’s what a god is. Somebody who knows more than you do about whatever you’re dealing with.”

    As our society weaves itself ever more deeply into this colossal thinking machine, McKenna worries that we’ll lose our grasp on the tiller. That’s where psychedelics come in. “I don’t think human beings can keep up with what they’ve set loose unless they augment themselves, chemically, mechanically, or otherwise,” he says. “You can think of psychedelics as enzymes or catalysts for the production of mental structure – without them you can’t understand what you are putting in place. Who would want to do machine architecture or write software without taking psychedelics at some point in the design process?”

    Terence McKenna’s Last Trip – Wired.com (May 1, 1999)

    A year after that McKenna interview, Google was running over 5,000 Linux servers to power the search engine.

    At first, Google also powered search on some of the web portals and saw itself as a competitor to search appliance businesses like Inktomi and Autonomy. The advertising kaiju started operation in 2000 and it was tiny. This violated patents held by GoTo.com – a business subsequently acquired by Yahoo!.

    Post-bust

    Once Yahoo! had disentangled itself from the carnage of the dot com bust, search was a much bigger deal. And Google had become a behemoth in the space of a few years. In 2002, Google launched Google News – a direct challenge to web portals like Yahoo!, MSN and Excite. Around about this time Google started to be used as a verb for using a web search engine.

    While display advertising had taken a dive, search advertising had took off for several reasons:

    • It was performance marketing, even when a business is just surviving sales are important
    • Behavioural intent – if you were searching for something you were likely interested in it and may even purchase it
    • So easy to do at a basic level, even small and medium sized businesses could do it
    • Advertising dashboard – Google did a good job at helping marketers show where the advertising spend had gone.

    We’ll ignore on the difficult facts for the time being, for instance:

    • The role of brand building versus brand activating media
    • What attribution might actually look like
    • That Google advertising is a rentier tax, rather than a business generator

    Google listed on the stock market in August 2004. Investors ignored governance red flags like the dual share structure so the founders could retain voting rights.

    Yahoo! in the search wars

    Yahoo! had come out of the dot com bust battered but largely intact. Yahoo! was scarred in a few important ways.

    Identity crisis

    Yahoo! came about pre-Judge Jackson trial when Microsoft spread terror and fear into the boardroom of most sensible technology companies. I know that sounds weird in our iPhone and Android world. Rather than the bright cuddly people who give us Xbox, it was a rabid rentier with a penchant for tactics that organised crime bosses would have approved of. It took a long time to work that out of their system.

    Another big factor was the fear of Microsoft. If anyone at Yahoo considered the idea that they should be a technology company, the next thought would have been that Microsoft would crush them.

    It’s hard for anyone much younger than me to understand the fear Microsoft still inspired in 1995. Imagine a company with several times the power Google has now, but way meaner. It was perfectly reasonable to be afraid of them. Yahoo watched them crush the first hot Internet company, Netscape. It was reasonable to worry that if they tried to be the next Netscape, they’d suffer the same fate. How were they to know that Netscape would turn out to be Microsoft’s last victim?

    Paul Taylor – ex Yahoo and founder of Y-Combinator

    Yet Yahoo! went on to hire media mogul Terry Semel as it went through the dot com bust, shows that this thinking must have coloured views somewhat.

    Cheque book shy

    Even Mark Cuban would admit that Broadcast.com was not worth the billion dollar price tag that Yahoo! paid for it. It was a high profile mistake at the wrong point in the economic cycle which haunted Yahoo! acquisition plans for years. Which is one of the reasons why may have Yahoo! dropped the ball when it had the chance to buy Google and Facebook.

    The game has changed

    But the game had changed. Display advertising was no longer as profitable as it had been. Search advertising was the new hotness, fuelled by online commerce. By early 2004, Yahoo! is confident enough in its own search offering to drop Google who had been providing its search function.

    Yahoo! acquired search appliance business Inktomi in 2002 and then Overture Services in 2003. Overture services provides the basic ad buying experience for Yahoo! search advertising.

    In 2004, Yahoo! realises having search is not enough, you have to offer at least as good as product as Google, if not better. This is where Tim Mayer comes in and for the next couple of years he leads a project to build and maintain search parity with Google.

    You had a corresponding project on the search advertising side to bring the Overture buying experience up to par with Google with a large team of engineers. That became a veritable saga in its own right and the project name ‘Panama‘ became widely known in the online advertising industry before the service launched.

    Search differently

    Googling is a habit. In order to illicit behavioural change you would have to

    • Have an alternative
    • Change what it means to search in a positive way

    Yahoo! approached this from two directions:

    • Allowing different kinds of information to be searched, notably tacit knowledge. I worked on the global launch of what was to become Yahoo! Answers, that was in turn influenced by Asian services notably Naver Knowledge IN. This approach was championed internally by Jerry Yang.
    • Getting better contextual data to improve search quality providing a more semantic web. This would be done by labels or tags. In bookmarking services they allowed for a folksonomy to be created. In photographs it provided information about what the pictures or video content might be, style or genres, age, location or who might be in them.

    Web 2.0

    Alongside a search war there was a dramatic change happening in the underpinnings of the web and how it was created. While the dot com bust caused turmoil, it also let loose a stream of creativity:

    • Office space was reasonably priced in San Francisco only a couple of years after startups and interactive agencies had refurbished former industrial buildings South of Market Street (SoMo).
    • Office furniture was cheap, there was a surplus of Herman Miller Aeron chairs and assorted desks floating around due to bankruptcies and lay-offs.
    • IT and networking equipment was available at very reasonable prices on the second hand market for similar reasons. You could buy top of the range Cisco Catalyst routers and Sun Microsystems servers for pennies on the dollar that their former owners had paid for them less than one computing generation before. This surplus of supplies be bought online from eBay or GoIndustry.com.
    • Just in time for the internet boom wi-fi had started to be adopted in computers. The first wi-fi enabled laptop was the Apple iBook. Soon it became ubiquitous. Co-working spaces and coffee shops started to provide wi-fi access connected to nascent mainstream broadband. Which meant that your neighbourhood coffee shop could be a workspace, a meeting space and a place to collaborate. We take this for granted now, but it was only really in the past 25 years that it became a thing. It also didn’t do Apple’s laptop sales any harm either.
    • Open source software and standards gave developers the building blocks to build something online at relatively little financial cost. Newspapers like the Financial Times would have spent 100,000s of pounds on software licences to launch the paper online. In 2003, WordPress was released as open source software.
    • Amazon launched its web services platform that allowed developers a more flexible way for putting a product online.
    • The corresponding telecoms bust provided access to cheaper bandwidth and data centre capacity.

    All of these factors also changed the way people wrote services. They used web APIs building new things, rather than digital versions of offline media. APIs were made increasingly accessible for a few reasons:

    • Adoption of services was increased if useful stuff was built on top of them. Flickr and Twitter were just two services that benefited from third party applications, integrations and mashups. Mashups were two or more services put together to make something larger than the ingredients. The integration process would be much faster than building something from scratch. It worked well when you wanted to visualise or aggregate inputs together.
    • Having a core API set allowed a service to quickly build out new things based on common plumbing. Flickr’s APIs were as much for internal development as external development. Another example was the Yahoo! UK’s local search product combining business directory data, location data and mapping.
    local

    There was also a mindset shift, you had more real-world conferences facilitating the rapid exchange of ideas, alongside an explosion of technical book publishing. One of the most important nodes in this shift was Tim O’Reilly and business O’Reilly Publishing. Given O’Reilly’s ringside seat to what was happening, he got to name this all web 2.0.

    Finally, a lot of the people driving web 2.0 from a technological point of view were seasoned netizens who had been exposed to early web values. The following cohort of founders like Mark Zuckerberg were more yuppie-like in their cultural outlook, as were many of the suits in the online business like Steve Case or Terry Semel. But the suits weren’t jacked into the innovation stream in the way that Zuckerberg and his peers – but that would come later.

    This was the zeitgeist that begat Pipes by Yahoo.

    The approach to a new type of search needed the foundational skills of web 2.0 and its ‘web of data’ approach. Yahoo! acquired number of companies including Flickr, Upcoming.org and Delicious. At the time developers and engineers were looking to join Yahoo! because they liked what they saw at Flickr, even though the photo service was only a small part of the roles at the business.

    Web 2.0 talent

    The kind of people who were building new services over APIs were usually more comfortable in a scrappy start-up than the large corporate enterprise that Yahoo! had become. Yet these were the same people that Yahoo! needed to hire to develop new products across knowledge search, social and new services.

    There were some exceptions to this, for instance the 26-person team at Whereonearth who operated a global geocoded database and related technology had a number of clients in the insurance sector and Hutchison Telecom prior to being acquired by Yahoo!. The reason why Yahoo! became so interested was a specific Whereonearth product called Location Probability Query Analyser. The technology went on to help both the Panama advertising project and Yahoo! search efforts. George Hadjigeorgiou was tasked with helping them get on board.

    I knew some of the first Flickr staff based out of London, they sat alongside technologist Tom Coates who would later work on FireEagle. They all sat in a windowless meeting room on a floor below the European marketing team sat in.

    Most people didn’t even know that they were there, working away thinking about thinks like geotagging – a key consideration in where 2.0 services and mobile search.

    Going over to the Yahoo! campus in Sunnyvale made it clear to me that the difference in cultural styles was equally different over there, from just one cigarette break with Stewart Butterfield of Flickr.

    Secondly, there was the locale. The best way I found to help British and Irish people get the environment of Silicon Valley was to describe it as a more expansive version of Milton Keynes with wider roads and a lot more sunshine. One of the biggest shocks for me on my first visit to the Bay Area was how ordinary Apple and Google’s offices felt. (This was 1 Infinite Loop before Apple Park construction started). The canopy over the main building entrance looked like an airport Novotel, or every shopping centre throughout the UK.

    In the same way that Milton Keynes is not London; Silicon Valley’s quintessential campus laden town Sunnyvale is not San Francisco.

    This is not the dystopian doom spiral San Francisco city of today with failed governance and pedestrianisation projects. At this time, San Francisco was on the up, having been clobbered by the dot com bust in the early noughties, financial services had kept the city ticking over. Technology was on the rise again. Home town streetwear brand HUF was making a name for itself with its first shop in the Tenderloin, the DNA Lounge had consistently great nights from west coast rave and goth sounds to being a haven for mashup culture with its Bootie nights.

    There was great cinemas, vibrant gay night life and the sleaze of the Mitchell Brothers O’Farrell theatre. The Barry Bonds era San Francisco Giants won more than their fair share of baseball matches.

    If Yahoo! were going to keep talent, they’d need a place in the city. It makes sense that setting up the San Francisco space fell to Caterina Fake. Fake was co-founder of Flickr and was given a mandate by Jerry Yang to ‘make Yahoo! more like Flickr’. So she decided to set up an accelerator for new products.

    Brickhouse

    According to Caterina Fake on Threads:

    I dug around on the company intranet and exhumed an old deck for an initiative called “Brickhouse” which had been approved by the mgmt, but never launched.

    Caterina Fake (@cefake on threads)

    This tracks with my experience in the firm, projects would form make rapid progress and then disappear. And during the first dot com boom, San Francisco was home to online media companies, such as Plastic (Razorfish SF), Organic and Agency.com, many of whom also had offices in New York. Wired magazine had its office there, as did a plethora of start-ups.

    Fake goes on to say that Brickhouse managed to use the same office space she had worked in while she had worked at Organic over a decade earlier.

    The 60 Minutes episode Dot-com Kids marked an acme in this evolution of San Francisco. At the time Fake was doing this exercise, there was probably a Yahoo! sales team based in San Francisco proper, but that would be it.

    Fake cleans up the Brickhouse deck and gets it through the board again with Bradley Horowitz with the then Chief Product Officers Ash Patel and Geoff Ralston, president Sue Decker and chief Yahoo Jerry Yang being the board champions of the project.

    Fake hands off to Chad Dickerson to realise Brickhouse as she heads off on maternity leave. Fake, Dickerson and Horowitz assemble the Brickhouse team (aka the TechDev group) and ideas that would eventually build Pipes by Yahoo!, Fire Eagle and other projects.

    This is where my origins viewpoint on Pipes by Yahoo finishes. For the download on its creation, go here now; the link should open in a new tab and I will still be here when you get back to discuss the service’s impact.

    Pipes by Yahoo was launched to the public as a beta product on February 7 2007. Below is how it was introduced on the first post added to the (now defunct) Yahoo Pipes Blog. At this time product blogs became more important than press releases for product launches as information sources to both tech media and early adopters.

    Introducing Pipes

    What Is Pipes?
    Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line.

    Philosophy Behind the Project
    There is a rapidly-growing body of well-structured data available online in the form of XML feeds. These feeds range from simple lists of blog entries and news stories to more structured, machine-generated data sources like the Yahoo! Maps Traffic RSS feed. Because of the dearth of tools for manipulating these data sources in meaningful ways, their use has so far largely been limited to feed readers.

    What Can Pipes Do Today?
    Pipes’ initial set of modules lets you assemble personalized information sources out of existing Web services and data feeds. Pipes outputs standard RSS 2.0, so you can subscribe to and read your pipes in your favorite aggregator. You can also create pipes that accept user input and run them on our servers as a kind of miniature Web application.

    Here are a few example Pipes to give you an idea of what’s possible:

    • Pasha’s Apartment Search pipe combines Craigslist listings with data from Yahoo! Local to display apartments available for rent near any business.
    • Daniel’s News Aggregator pipe combines feeds from Bloglines, Findory, Google News, Microsoft Live News, Technorati, and Yahoo! News, letting you subscribe to persistent searches on any topic across all of these data sources.

    What’s Coming Soon?
    Today’s initial release includes a basic set of modules for retrieving and manipulating RSS and Atom feeds. With your help, we hope to identify and add support for many other kinds of data formats, Web services, processing modules and output renderings.

    Here are some of the things we’re already got planned for future releases:

    • Programmatic access to the Pipes engine
    • Support for additional data sources (such as KML)
    • More built-in processing modules
    • The ability to extend Pipes with external, user-contributed modules
    • More ways to render output (Badges, Maps, etc…)

    Pipes is a work in progress and we’ll need your help to make it a success. Try building some simple pipes and advise us what works well and what doesn’t in the online editor. Tell us how you’d like use Pipes, what we can do to make cool things possible, and show us ways you’ve found to use Pipes that never even occurred to us. In return, we promise to do our best to make Pipes a useful and enjoyable platform for creating the next generation of great Web projects.

    And please have fun!

    The Pipes Development Team

    Pipes impact

    I had a good, if exhausting time at Yahoo! It was first inhouse role and my part of the central marketing team had an exhausting workload. By the time Pipes by Yahoo launched, I had left Yahoo! Europe. There has been a re-organisation of European arm and the business had been ‘Kelkoo-ised’; a few of us on the European central marketing team took the opportunity to take the money and run.

    I remember bringing Salim (who headed the European search team) up to speed and getting his support to push for me getting a payout, rather than fighting my corner.

    Peanut Butter Memo

    Brad Garlinghouse’s peanut butter manifesto was made public towards the end of the year portraying a game of thrones type power play which would have seen the kind of structures that were put in place in the European organisation rolled out globally.

    On the face of it, some of it was pertinent, but it lacked a wider vision.

    While Garlinghouse has gone on to have a really successful career at Ripple; the Yahoo! business unit he ran had several problems. He was in charge of Music and the Comms & Community BU. At the time it had a poor record of building products fit for early adopters like music properties that aren’t Mac-compatiable, this was when the iTunes store and Apple iPod springboard off the Mac community and into the mainstream.

    The then new Yahoo! Mail which didn’t work on Safari and a Messenger client which was worse to use than third party clients like Trillium or Adium. All of which made it hard to build a buzz that will bridge to mainstream users. Yahoo! Messenger, could have been Skype or WhatsApp. It became neither.

    For a more modern example, think about the way Instagram and Threads were Apple iPhone first to build a core audience.

    At the time, I was less charitable about the memo. And the memo raised wider questions about the business; like was the CEO facing an executive revolt?

    The launch of Pipes by Yahoo helped to inject some more positive energy back into the Yahoo! brand. Remember what I said earlier on how talent wanted to join Yahoo!’s engineering and development teams because of Flickr. They started to want to join Yahoo! because of Pipes.

    The outside world

    I was back agency side when Pipes launched. I had friends within Yahoo! still and kept an eye on the various product blogs. I got the heads-up on Pipes and put aside an afternoon and an evening to explore it fully. A quick exploration gave one an idea of how powerful Pipes by Yahoo could be. While Pipes was powerful, it was also relatively user friendly, like Lego for data. It was more user friendly than Apple’s Automator, which inspired Pipes by Yahoo! in the first place.

    At this time in London the amount of people working on social media and online things was still relatively small. Knowledge was shared rather than hoarded at grassroots events and on an ecosystem of personal blogs. This was a group of eople with enquiring minds, a number of whom I can still call friends.

    We shared some of the public recipes on Pipes by Yahoo and learned from them, just as I had learned about Lotus 1-2-3 macros in the early 1990s, by picking through other peoples examples. (I put this to use automating data records in the Corning optical fibre sales support laboratory that I worked in at the time.)

    The agency I worked with had a number of large technology clients including AMD, Fujitsu Siemens personal computing devices – notably smartphones, parts of Microsoft and LG.

    AMD and Microsoft were keen to keep track on any mention of their brand in a number of priority blogs or news sites at the time. Social listening was in its infancy and there were a number of free tools available, which I got adept at using.

    We managed to build and sell both AMD and Microsoft respectively a custom feed which provided them with links to relevant content in near real-time, which they then published on an internal site so that key audiences always had their fingers on the pulse.

    This was all built on top of two free Pipes by Yahoo accounts which used a similar but tweaked recipes to make this happen.

    On the back of that work, we managed to sell in a couple of small websites to the Microsoft team based on WordPress. I had long moved on to another agency role by the time the Pipes by Yahoo feeds would have died.

    Discussing Pipes by Yahoo with friends, they said it had inspired them to learn to code. Pipes by Yahoo spurred creativity and creation in a similar way to HyperCard.

    Zeitgeist

    While all of this has talked about Pipes by Yahoo! and how great the launch was, the ending of Pipes was much more humdrum. The service had been glitchy at the best of times and wasn’t being maintained in the end. In conversations I had with friends, it was compared to a British sports car: unreliable but loveable. Yahoo! closed it down on September 30, 2015.

    Which begs the question, why is Pipes by Yahoo, which was shut down eight and a half years ago being celebrated amongst the digerati?

    I think that the answer to this is in the current online zeitgeist. The modern web isn’t something that anyone involved in web 2.0 would have signed up for. Algorithms have fragmented the global town hall archetype envisaged for social. The web no longer makes sense in aggregate, as it’s splintered by design.

    The modern web feels ephemeral in nature. This seems to have gone hand-in-hand with a video first web exemplified by TikTok.

    The social platforms the fragmentation seem to be declining in relevance and its isn’t clear what’s next. The people-driven web of knowledge search and web 2.0 is under pressure from AI content providing a mass of ‘just good enough’ content. Even influencers are being usurped by digital avatars. Even the audience engagement is often synthetic. All of which leaves the netizen in a state of confusion rather than the control that Pipes by Yahoo offered.

    Taylor Lorenz is a journalist who made net culture and platforms her beat. Taylor Lorenz’ book Extremely Online feels like she is reporting from another planet rather than the recent web and it was published in October last year.

    More information

    Mediasaurus no more? The Well

    Let’s Get This Straight: Yes, there is a better search engine | Salon.com (December 21, 1998)

    The Original GOOGLE Computer Storage Page and Brin

    Notre histoire en détail | Google

    How Google Became a Verb | TLF Translation

    Facebook Yahoo! patents case | renaissance chambara

    Yahoo! Answers Adoption | renaissance chambara

    Sadowski, J. (2020). “The Internet of Landlords: Digital Platforms and New Mechanisms of Rentier Capitalism.” Antipode 52 (2): 562-580.

    Amazon.com Launches Web Services; Developers Can Now Incorporate Amazon.com Content and Features into Their Own Web Sites; Extends ”Welcome Mat” for Developers | Amazon.com newsroom

    Nobody Knows What’s Happening Online Anymore – The Atlantic

    Extremely Online: The Untold Story of Fame, Influence and Power on the Internet by Taylor Lorenz

    The Age of Social Media Is Ending | The Atlantic

    AI is killing the old web, and the new web struggles to be born | The Verge

    Is the web actually evaporating? | Garbage Day

  • Enquire Within + more things

    Enquire Within Upon Everything

    Enquire Within tends to appear in book collections for people of a certain age, or, where the book collector has inherited part of their collection. Spending time on the family farm in Ireland during my childhood, I used to see a copy of an early 20th century vintage sit next to a dog-eared copy of Old Moore’s Almanac (not to be mistaken for a separate UK publication: Old Moore’s Almanack), Old Moore’s was used for deciding what to plant in the garden besides potatoes.

    During the bank holiday weekend, staying with my parents, emergency works on a water main managed to take out the broadband and electricity along their road. I went back though my Dad’s boxes of books and leafed through my parents copy of Enquire Within. My Dad thinks he had received the copy as a gift from a the owner of a second hand book store in Birkenhead market right after he had moved into the first house that my parents had bought. But he can’t be certain. Given that the outer gloss paper wrap around the hardback inner cover uses a font that looks similar to Eurostile and the price is in decimal – I guess it’s from the early to mid-1970s.

    Enquire Within could be thought of as a primer for everyday life. Topics included how to play a variety of card games, basic first aid, the basics on taxation and education with the addresses of the UK government departments responsible. There was a travel section with a few paragraphs on every western European country, which had been written by the Financial Times travel correspondent. The gardening section went into much more depth explaining what a hardy annual and hardy perennial were, alongside the correct way to build a compost heap, how to dig drills and prune roses.

    At the back there is an exhaustive list of children’s names together with their meanings.

    Enquire within

    Enquire Within and the origins of the web

    What I didn’t find out until later on was that Tim Berners-Lee was partly inspired to create a predecessor to what would become the world wide web by a Victorian vintage copy of Enquire Within that was in his parents house when he was growing up. The system was called ENQUIRE and seemed to be similar conceptually to HyperCard or a Wiki. The World Wide Web came out of Berners-Lee’s efforts to integrate disparate systems including ENQUIRE together to facilitate better collaboration between CERN research projects.

    Beauty

    Digital culture is changing our face: How South Korea is inspiring new cosmetic trends | Culture | EL PAÍS English 

    Economics

    MIT Economist Daron Acemoglu Takes on Big Tech: “Our Future Will Be Very Dystopian” – DER SPIEGELThe rich and powerful have hijacked progress throughout history, says Daron Acemoglu. They did so back in the Middle Ages and also now in the age of artificial intelligence.

    Decoupling isn’t phoney – by Noah Smith – Noahpinion

    Energy

    The Japanese Companies Pursuing a Hydrogen Economy – The Diplomat 

    Bosch starts production of 800V EV technology | EE News Europe 

    Finance

    This video on money laundering is as much of interest for the phenomenon of quality documentaries on YouTube as it is for recycling known truths about HSBC.

    Gadgets

    Global Smartphone Shipments Will Hit Lowest Point in a Decade, IDC Says – CNET – likely to be a mix of market maturity and indicative of inelastic pricing in the premium sector

    Hong Kong

    Language Log » Language and politics in Hong Kong: National Security and the promotion of topolect and Hong Kong national security police target Cantonese language | Quartz 

    Bigger, better, smoother? Hong Kong, Shenzhen border zone blueprint hopes to offer best of both worlds, as Beijing ‘exerts pressure’ to spur cooperation | South China Morning PostLeonard Chan Tik-yuen, chairman of the Hong Kong Innovative Technology Development Association, said the blueprint amounted to directives from Beijing that told both cities to become more integrated.

    Innovation

    Startup uses MEMS ultrasound to improve audio speaker | EE News Europe 

    Japan

    The Japanese student dorm that governs itself – The Face 

    Marketing

    First-Party Data Is Retail’s Next Growth Engine | BCG and CPGs may have embraced data collaboration, but they need to take it further | LiveRamp | Open Mic | The Drum. Yet more from The Media Leader: Retail media: were we right to get so excited? – The Media Leader  

    Media

    Podcast: Why OOH audiences have not hit a ‘new normal’ yet – with Route’s Denise Turner – The Media Leader

    Changes in the nature of the music industry

    Goldman Sachs Exchange

    Online

    Yahoo, taken private by Apollo Global, finds a new renaissance 

    Retailing

    The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI UncheckedDon’t let buzzwords distract you from what your customers — and your business — need. Vendors often use their own terminology, especially in a market that hasn’t had a Forrester Wave evaluation in place already. One will talk about how extremely relevant their results are, while another will scoff at “relevancy” as outdated methodology. You’ll hear semantic, vector, hybrid, ML, AI, and all sorts of branded names for products and functions

    Security

    The Cheap Radio Hack That Disrupted Poland’s Railway System | WIREDthe ability to send the command has been described in Polish radio and train forums and on YouTube for years. “Everybody could do this. Even teenagers trolling. The frequencies are known. The tones are known. The equipment is cheap. – This reminds me of the blue boxes used for phone phreaking decades ago.

    I Tracked an NYC Subway Rider’s Movements with an MTA ‘Feature’

    Software

    Adobe’s AI diversity auditor | Patent Dropis seeking to patent a system for “diversity auditing” using computer vision. Essentially, this system uses facial detection and image classification to break down photos of employees and slot them into categories based on certain physical traits and characteristics. Adobe’s system looks through several images and detects faces in each one, then classifies each face based on a predicted “sensitive attribute” relating to “protected classes of individuals,” such as race, age or gender. For example, Adobe noted, this system may classify images from a company’s website, then compare its predictions to a “comparison population.”

    Technology

    Mexico’s Microchip Advantage | Foreign Affairsthere are significant hurdles to making Mexico a bigger player in supply chains for chips and advanced technologies. The country lacks its Asian rivals’ existing networks of high-technology firms. Until now, investments in the sphere have been sparse. To change this situation, Mexican political and business leaders need a clearer strategy for attracting semiconductor investment. The dividends, both for Mexican industry and for U.S. supply chain security, could be significant. Today’s large-scale shift away from China-focused assembly operations offers a once-in-a-generation opportunity to create a more fully integrated North American semiconductor and electronics supply chain. Despite the United States’ major involvement in many segments of the chip industry, there is at present hardly any semiconductor packaging or assembly in the country and very little anywhere else in the Western Hemisphere. The United States maintains a leading role in R&D-intensive segments of the semiconductor industry, including chip design and manufacturing equipment. The CHIPS Act is intended to increase the amount of chip fabrication in the United States. Yet neither the United States nor any country in the Western Hemisphere plays a major role in the final stages of the chip manufacturing process—assembly, testing, and packaging (ATP)—in which semiconductors are tested and assembled into sophisticated packages. The Western Hemisphere also does relatively little assembly of advanced electronic systems that require a lot of chips, such as consumer electronics.

    Web of no web

    Surfings equivalent of a dive computer: Search GPS Test User Signup

  • Tools are changing

    I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing sailed in and sat at the front of my thoughts. I became deeply uncomfortable.

    At a conscious level I know that technology and the tools that I use based on it are changing all the time. But what made me more uncomfortable was a deeper shift in the model of how the tools interacted with me and where the control sat. Sometimes it feels as if we longer use them, instead they use us. To what end has never been clearly articulated.

    This quote from my first agency boss describes the nascent online landscape of the late 1990s:

    After 50 years of radio and TV pushing marketing messages at people, it took technology to turn it around so that people pull in the information they want. Today’s new consumer has a cultural comfort with interactivity that just keeps building on itself, and it’s all because the technology is finally where it needs to be to let them do it.

    Larry Weber on the old Weber Group website

    I just couldn’t imagine the same thing being said about the experience of most netizens in our social platform dominated world today. The tools are changing, they now use us more than we use them.

    I was particularly struck by this statement quoted in a BBC article and attributed to Thomas Bangalter

    “Daft Punk was a project that blurred the line between reality and fiction with these robot characters. It was a very important point for me and Guy-Man[uel] to not spoil the narrative while it was happening. 

    “Now the story has ended, it felt interesting to reveal part of the creative process that is very much human-based and not algorithmic of any sort.”

    That was, he says, Daft Punk’s central thesis: That the line between humanity and technology should remain absolute.

    “It was an exploration, I would say, starting with the machines and going away from them. I love technology as a tool [but] I’m somehow terrified of the nature of the relationship between the machines and ourselves.”

    Life after Daft Punk: Thomas Bangalter on ballet, AI and ditching the helmet by Mark Savage – BBC (April 4, 2023

    Why tools are changing

    The Apple Mac: a bicycle for the mind

    A couple of my friends had home computers that were used as glorified games consoles. There was little technological value in playing Daley Thompson’s Decathlon or Frogger using the rubbery keyboard of a Sinclair ZX Spectrum. My school had a computer lab with three seldom used BBC microcomputers and I had one lesson on using Excel during my time in school. This all meant that I really came to computing in the late 1980s and early 1990s. I was a self taught Mac user. From someone who was used to hand writing or typing documents, cut-and-paste was a radical new way of creating a document.

    Having my own Mac and printer helped me get through my degree relatively stress free compared to my peers who largely relied on the University’s computer and printing services facilities.

    Over the time I have used computing, I’ve noticed that technology tools are changing and not for the better. Computers were seen to be personally empowering and enabling. This age of computing is encapsulated by a phrase attributed to Steve Jobs about the Mac being ‘a bicycle for the mind‘. Steve Jobs also used the analogy of a computing appliance and used both Cuisinart and Sony product philosophies as exemplars for the Apple II and Mac.

    In many respect, this was similar to the vision that Stewart Brand had for the ‘back to the land’ hippie movement bible The Whole Earth catalog. The subtitle of the catalog was ‘Access to Tools’. The tools in question were an assortment of recommendations including books, maps, garden implements, specialised clothing, woodworking tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers.

    Mother of All Demos

    Throughout his life Brand has had a knack of being at the right place and at the right time. Including help facilitate Doug Engelbart’s ‘Mother of All Demos‘ – a public demonstration of prototype technologies that mapped out our digital age. Being in the audience for the Mother of All Demos must have been mind-blowing at the time. For an audience that would have found computer terminals transformative, there would have been a realisation that their tools are changing right in front of their eyes.

    Cuisinart

    Mac Plus El Mirage
    Mac Classic

    The rounded edges and corners of the Apple II’s plastic case was inspired by Cuisinart, as was the Mac Classic’s ‘sit up and beg‘ stance. The idea that the the Mac was a ‘computing appliance’; something that just worked. For IT professionals of a certain age who had invested in Microsoft skills, this was mistaken for the Mac being a ‘toy’.

    Before the web, this led to a religious type split. I have been a proud Mac user since 1989, which gives you an idea on where I sat. The IT professionals did not believe in personal user empowerment, but they would also struggle with the way tools are changing now as well. The thinking of these IT professionals can be seen in the clunky experience of using SAP enterprise software today.

    The overlooked HyperCard

    HyperCard

    Some of the tools were brilliant ideas but didn’t get widespread adoption. My personal favourite of software in this category would be Apple’s HyperCard. HyperCard was a framework that allowed you to build processes from an address book or digital brochures to mind-blowing experiences and even running factories.

    For example, Northwest Airlines managed their entire plane maintenance management programme using HyperCard. Nabisco ran at least one factory using HyperCard as an enterprise resource planning platform.

    HyperCard was ‘No Code Tools‘ before the founders of AirTable or Zoho Creator were even born.

    Danny Goodman who wrote a lot of the guides to HyperCard, went on to write some of the best books for programming assorted web and mobile technologies from JavaScript to iOS development.

    This empowerment extended to many web technologies and web services. Email, forums and chat apps radically changed business and personal networks. It was now easier to access information and expertise. The late 1990s and email saw increased worker collaboration across offices and departments. You saw services like Yahoo! Pipes provided to ‘power-user’ consumer netizens during the Web 2.0 era. RSS newsreaders like Newsblur do a similar job, as do social bookmarking services like pinboard.in.

    Modal interfaces and software buttons

    When electronic products first moved into the home they had mechanical buttons. Buttons limited functionality, but allowed for the creation of highly intuitive products. Buttons have since been proven to be faster and safer to use automotive applications than touch screens. The use of touch screens being driven as by the car manufacturers marketing department. Logic controls were buttons connected to servos that provided a slimmer finish, a more sophisticated looking product.

    Depending on the device they also allowed for the use of software.

    System Video 2000

    But sophistication gave way to confusion as buttons often had to do multiple jobs and use a modal interface. I spent a good deal of my childhood programming my parents video recorders and setting the time on their digital watches and clocks in the home and the car.

    Modal interfaces have their place. During my time as a student I worked for MBNA in customer service roles. The modal interface of the CardPac software allowed me to move around a customer record much faster than a point and click ‘windows type’ application. This was particularly important handling stressed customers who have been waiting to speak to a customer services rep in a phone queue.

    I would switch into edit mode and quickly tab through fields of data faster than scrolling down and hunting and pecking with a mouse and cursor.

    It’s not so much fun if you make one error programming a mid-1980s video cassette recorder and have to go cycle through the rest of the process to go back to the beginning and start again.

    You also started to see software defined buttons. This appeared on machine tools and music instruments first. If there was ‘Mac like moment’ for software defined switches, it was the launch of the first commercially successful digital synthesiser: the Yamaha DX-7.

    The Yamaha DX7 was so powerful, yet challenging to use – that a veritable cottage industry of books and tutorial videos like the one above. One of the most prominent manual writers was Lorenz Rychner, who wrote guides for various Yamaha electronic instruments as well as later Casio, Kawai, Korg and Roland instruments that was inspired by the Yamaha DX7. Eventually when personal computers became used in music production, Yamaha DX7 editing software appeared as well.

    Getting these electronic instruments to work saw a new artist credit appear on albums and singles; that of MIDI programmer. In the 1980s, the audio tools are changing, but experts are required to get the most out of them due to software defined buttons. Apple took this to its natural extreme with a MacBook Pro model that replaced function keys with a touch screen that changes controls based on what software programme is being used at a given time.

    Pictures under glass

    Technology allowed the entire display surface to become software defined buttons, directly with your fingers. This robbed people of the tactic feedback of a button, knob or lever to create a phenomenon of ‘pictures under glass‘. This changes our relationship between our tools and how we interact with them. It also opened up new ways of interaction.

    Swiping and gestures

    Korean smartphone manufacturer managed to reduce the kind of gesture tracking that was previously in living rooms with Sony EyeToy series of devices controlling a Sony Playstation of Microsoft Kinect into a smartphone handset.

    Pantech’s Vega LTE smartphone allowed control at a distance. This was based on technology from eyeSight to do gesture controls.

    Within applications, dating app Tinder created gestures that became ‘common language‘ – to swipe left as in reject an option. But the very gesture of swiping left was part of gamification as the tools are changing from working for us, to us working for them. They are no longer tools of personal liberation in terms of ideas and thinking.

    Digital drugs

    Captology to captured users

    To talk about how tools changed and became items of personal enslavement one has to back to the late 1990s. B.J. Fogg is a combination of media theorist and technologist with a doctorate in communications and heading a behavioural design lab at Stanford University.

    The insight that B.J. Fogg had was that with the right design cues, computers could become ‘charismatic’ in nature. They could manipulate behaviour. Professor Fogg converted his doctorate paper into a new discipline that he called ‘captology‘ ( from computers as persuasive techologies). By 2003, Fogg had realised that some of the methods had negative impacts on users. He flagged ethical use to his own students and in his book Persuasive Technology: Using Computers to Change What We Think and Do.

    Unfortunately, a number of Fogg’s students and readers took these unethical tactics into Silicon Valley businesses and used them as ‘growth hacks’ for brands as diverse as Tinder (swipe right) and Robinhood the stock trading app that gamified transactions. This was the dark side of ‘move fast and break things’ mentality prevalent in Silicon Valley at the time.

    Other’s like Fogg’s student Tristan Harris saw what was happening and were horrified. Harris went on to co-found The Center for Humane Technology – an organisation raising awareness of the problems and holding the organisations to account.

    Addiction

    What was then termed internet addiction or video gaming addiction was by recognised as an issue by both the World Health Organisation (WHO) and the Chinese government. As far back as 2006, China estimated the number of addicts in its country as numbering 2 million children and young adults.

    Move Fast and Break Things

    Psychoactive tools

    Modern technology didn’t bring a distortion of reality on their own. Regulation and media owners have a lot to do with it. The origin of the modern ‘filter bubble’ was said to be syndicated talk radio host Rush Limbaugh as media regulations were relaxed. This allowed media eco-systems to be created that catered to left wing or right wing views. There was no longer a common view, which people could hold different opinions over, but ‘the truth’ and ‘alternative facts’

    “You’re saying it’s a falsehood, and Sean Spicer, our press secretary, gave alternative facts,”

    Kellyanne Conway quoted in The Atlantic magazine

    A combination of societal isolation, reductive algorithmic models, bad actors and dark pattern designs leave users more vulnerable in the online world. Machine learning and internet content allow for the creation of an overwhelming amount of content.

    Whole worlds can be created. This means that there is no social glue of common experiences. There is no consensus and technology enables the bar bell.

    Being boring

    So enough about digital drugs. Let’s back to something more boring. In the appropriately titled essay The Future is Boring by Eliane Glaser published by Monocle in its Monocle Companion Volume 2: 50 essays for a brighter future; the author discusses the pointless rituals of techno-capitalism. The reason for these pointless rituals is often that the tools are changing, providing useless digitally mediated services and access that is ultimately unfulfilling in both form and function.

  • Handspring + more things

    Springboard a documentary on Handspring

    Handspring was a key part of my first agency job. It was the dot com era, Jeff Hawkins, Donna Dubinsky, and Ed Colligan had founded Palm Inc. and left after it was sold to 3Com. They then went on to make modular PDAs with the Handspring Visor – which tapped into the clear plastic designs pioneered by Apple’s iMac. And then they built the PDA with smartphone capability called Treo. 3Com had made a Palm device in 1999 that used the Mobitex mobile data network, which was more analogous to a two way pager with a limited walled garden of content a la vintage AOL. Palm’s version of the Palm PDA has a common connector that could be used to connect external peripherals, such as the OmniSky sled which converted your PDA into an internet connected smartphone.

    But it was Handspring who had the ‘heat’ and the wherewithal to provide a neat connectivity slot for its peripherals to sit in, providing a neater experience. Springboard is a documentary about Handspring

    Of course, the outcome of PDA based smartphones isn’t all sweetness and light as Scott Galloway shows with our modern mobile device usage.

    Myst

    Ars Technical are doing some great oral histories of games creation. This one on Myst is very close to my heart. What’s particularly interesting is how the game was developed at a moment in time with the transition to CD ROM media. This resulted in a huge leap forward in what the technology was capable of doing, comparable to the early web in terms of creative disruption. It also made me really, really miss HyperCard.

    Jimmy Wang Yu

    Taiwanese martial artist, actor and gangster Jimmy Wang Yu carved the way for Jackie Chan and Bruce Lee in Hong Kong cinema. This documentary on him is first rate.

    Windows

    Interesting CNBC documentary on the hegemonic position of Microsoft Windows in personal computers.

    Audi S1 Hoonitron and vehicles of Cyberpunk 2077

    Ken Block’s collaboration with Audi has produced some interesting material. Growing up in the 1980s, group B rallying held a fascination for me, so that’s what got me interested in the Block / Audi collaboration at first. But what’s interesting about Block’s prototype electric Audi Quattro S1 is the speed at which Audi is able to put together a prototype working car with modern technologies. All of which implies ever more opportunities for automotive customisation for customers and the potential for additive manufacturing at the luxury end of the market. Hoonitron does sound like a late 1970s Taiwanese or Korean copy of a Sony television set.

    While we’re on about car design, there is also this great video on the vehicles in Cyberpunk 2077. 14 out of 10 for pure style.

    Tudor Pelagos FXD

    Tudor have been on point in their marketing. Their new version of the Pelagos has some lovely design cues, even if its modern day association with the French navy is marketing fluff. PELAGOS FXD – more from the Tudor press room.

    Fake socialite

    A graduation project by an art student from the Central Academy of Fine Arts in Beijing did an experiment that has sparked a debate about class, inequality and the massive wealth gap in modern China. In the video you see her attempt to live 21 days for free in Beijing. She disguised herself as a socialite and slept in the halls of extravagant hotels and enjoyed free food and drinks. What surprised me is that the work hasn’t been suppressed and that she hadn’t been arrested. It also shows how Xi Jingping’s concept of common prosperity is designed to tap into a deep tension in society at the moment.

    Paper and glue

    MSNBC put together an amazing documentary on French street artist JR who does giant photo collages as street art. Here’s the trailer.

    https://youtu.be/7NmxynGAmrM

    Hong Kong Christmas

    Hong Kong’s relationship with Christmas is a complicated one. A substantial minority of Hong Kongers are practicing Christians. Until the opening up of China in the late 1970s, Hong Kong was a substantial supplier of toys, Christmas decorations and lights. And then there is the multinational community living alongside Hong Kongers, which brings the western commercialism of Christmas. For many Christmas is a ‘pre-lunar new year celebration, both are big on the colour red and the decorations for one used to bleed into the other in public spaces. So I thought the joy of this Christmas street market might appeal to readers here.

  • CD ROM history + more news

    CD ROM reflections

    How “God Makes God” is a 1993 CD ROM about probability, game theory, genetic algorithms, and evolutionary strategies | Boing Boing – I remember having my mind blown by this CD ROM at college. It reminded me of Jostein Gaarder’s book Sophie’s World in terms of its approach to making philosophy entertaining and accessible. I remember reading Sophie’s World around the same time as having played How God Makes God. There was something about HyperCard and the CD ROM authoring tools that followed. Amidst all the brochureware there were creators who drove extraordinary media projects, most notably for me was the game Myst, which I don’t think has been bettered. I suspect part of it was the excitement of new ‘hyper-media’, the limitations of the tools (though 640MB storage at the time seemed vast when I was using an Apple PowerBook 165 with 4MB of RAM and an 80MB hard drive at the time) and the media economics of the time. CD-ROM authoring tools were becoming more sophisticated. CD manufacturing plants were proliferating, lowering the cost per CD ROM disk and CD recordable drives were relatively affordable in the price range of $10,000 – $20,000. Still eye wateringly expensive, but this was a vast improvement from just two years before and allowed for better prototyping, small production runs and testing across devices.

    Design

    3D printed IKEA hack experiences by Uppgradera on Etsy – really interesting aspects to the designs

    Ethics

    Instacart Is a Parasite and a Sham | The New RepublicThe gig economy company, like many of its peers, has seen business skyrocket during the pandemic—while exploiting workers and even failing to turn a profit. That last bit reminds me a lot of the first generation dot com companies who tried to break through the wall of economics and succeed by moving at internet speed. This time they seem to have supplemented the usual ‘throw money at it’ approach with a lack of morality

    Ideas

    How Claude Shannon’s Information Theory Invented the Future | Quanta Magazine – the idea of binary encrypted signals

    Innovation

    Activist Firm Urges Intel to ‘Explore Alternatives’ to Manufacturing Its Own Chips – ExtremeTech – there are national security issues with this. I suspect this is just an opening salvo by Dan Loeb

    Regulators tell Jack Ma’s Ant Group to rectify five problemsthe five areas included: Ant’s inadequate governance; regulatory negligence; unlawful profit-seeking; monopolistic practices and; infringement of consumer rights, said China’s central bank vice governor Pan Gongsheng.

    China orders Ant Group to rein in unfettered expansion as regulators put up fences around financial risks | South China Morning PostAnt must return to its origins in online payments and prohibit irregular competition, protect customers’ privacy in operating its personal credit rating business, establish a financial holding company to manage its businesses, rectify any irregularities in its insurance, wealth management and credit businesses, and run its asset-backed securities business in accordance with regulations, the People’s Bank of China’s deputy governor Pan Gongsheng said in a statement on Sunday.

    Luxury

    From TikTok to Depop: Fashion’s new trend funnel | Vogue Businesstrends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way. This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia”, influencing young shoppers’s purchases. “If one of your favourite [TikTok] creators changes their aesthetic due to a particular trend, a whole style can be born out of it,” says Yazmin How, TikTok’s content lead. “The fashion industry is no longer the only voice directing the new season’s trends. People are tapping into TikTok to see what emerging styles are ‘in’ and what previously popular trends are coming back around.” TikTok trends manifest into purchases on Depop, where 90 per cent of users are Gen Z. In step with the rise of the cottagecore trend on TikTok, search for the term on Depop rose 900 per cent between March to August, when it reached its peak. Greater connectivity and increased time at home has boosted the amount of these consumer-led movements, and brands whose aesthetics fit the trends are benefiting, like LoveShackFancy, who specialises in the prairie dresses and gingham blouses associated with cottagecore’s countryside aesthetic – reminds me a bit of the Harajuku trends from the past 30 years. Culture and the trends that come out of it, are now massively parallel in nature

    Online

    FarmVille Once Took Over Facebook. Now Everything Is FarmVille. – The New York Times – legacy is in growth hacking techniques used to make it popular in the first place

    Why Bella Poarch’s “M to the B” video was the top TikTok of 2020 – VoxTikTok automates the mix of all these topics, going farther than any other platform to mimic the human editor.” At the same time, he says, it’s also “an eternal channel flip, and the flip is the point: there is no settled point of interes t to land on. Nothing is meant to sustain your attention.” The result, he argues, is what essentially amounts to “soft censorship,” or a feed that becomes as “glossy, appealing, and homogenous as possible rather than the truest reflection of either reality or a user’s desires.” How did a perfectly average competitive dancer become the No. 1 internet celebrity in the world? Why did half a billion people watch Poarch’s face bob up and down? Because these two women are the logical endpoint of the world’s most powerful entertainment algorithm: young people centering their conventional attractiveness in easily repeatable formats

    Retailing

    Amazon and the Rise of the Retail “Sniffer” Algorithm | The Fashion Lawthe “sniffer algorithm” – or better yet, “one or more” sniffer algorithms that not only sniff out topics that a speaker is potentially interested in but that also “attempt to identify trigger words in the voice content, which can indicate a level of interest of the user.” For example, as Amazon’s patent application states, “A keyword that is repeated multiple times in a conversation might be given assigned a higher priority than other keywords, tagged with a priority tag.” At the same time, “a keyword following a ‘strong’ trigger word, such as ‘love’ might be given a higher priority or weighting than for an intermediate trigger word such as ‘purchased.’” – when does assistance become creepy?

    Security

    NSO used real people’s location data to pitch its contact-tracing tech, researchers say | TechCrunch – and here is the original report on which the article is based Nso Group’s Breach Of Private Data With ‘fleming’, A Covid-19 Contact-tracing Software ← Forensic Architecture 

    Insecure wheels: Police turn to car data to destroy suspects’ alibis | NBC Newsinvestigators have realized that automobiles — particularly newer models — can be treasure troves of digital evidence. Their onboard computers generate and store data that can be used to reconstruct where a vehicle has been and what its passengers were doing. They reveal everything from location, speed and acceleration to when doors were opened and closed, whether texts and calls were made while the cellphone was plugged into the infotainment system, as well as voice commands and web histories. But that boon for forensic investigators creates fear for privacy activists, who warn that the lack of information security baked into vehicles’ computers poses a risk to consumers and who call for safeguards to be put in place

    Web of no web

    Tencent backs Chinese healthcare portal DXY in $500M round | TechCrunch – China has done a lot of work to move towards telemedicine and technology augmented health. Tencent’s WeChat was used by local governments for their COVID certificates, tracking and tracing applications. More Tencent related content here.