Ged Carroll

Search results for: “metaverse”

  • Metaverse discussion paper

    I have put together a metaverse discussion paper. This post is the executive summary of the metaverse discussion paper. The full paper has much more context including context on the history of the metaverse, the current reality and separating out the hype. This originally started as a discussion paper drafted during quiet moments at work.…

  • Brand clichés

    Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…

  • Innovation signalling

    What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…

  • 2023 – that was twenty twenty three

    2023 has been an eventful year. I thought it made sense to go back and reflect on everything that has gone on this year. I was inspired to do this after coming across a similar post that I had done for 2005. Contrary to what much of the tech sector believed just six months earlier,…

  • Omakase

    Omakase origin. Omakase is a Japanese term that has become popular in Korea. Omakase as a phrase comes from the term ‘makaseru’ meaning to entrust. In a sushi restaurant omakase meant the customer turned over responsibility for choosing their menu to the sushi chef. The chef would choose the type of fish and the cut.…

  • Open AI+ more things

    Open AI Is Open AI the equivalent of Sir Hiram Stevens Maxim? Maxim invented the Maxim gun. A belt fed machine gun that helped colonial powers grab territory in the scramble for Africa. It was reputedly used by one British official to help clear game from land that was soon to be put to farming…

  • A Diamond is Forever + more things

    A Diamond is Forever DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.…

  • Technopolarity

    Ian Bremmer at the Eurasia Group has been talking about Technopolarity throughout 2022 and has amped up the discussion in recent months. Bremmer’s hypothesis is that big technology companies and their leaders will create power structures that will challenge the powers of governments. I was reminded of the different ‘country franchises’ that populated the future…

  • TikTok quacks + more things

    TikTok quacks TikTok quacks is a bit of a harsh label for TikTok content. The reality is that similar content to that turned out by various TikTok quacks appear on YouTube, Instagram and other social media channels. Quack and quackery are synonyms for medical false claims or a ‘snake oil salesperson’. Social media not only…