Search results for: “nielsen”
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Nielsen TV data + more things
Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…
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Nielsen + more news
Nielsen Why Google will crush Nielsen | guardian.co.uk – Nielsen is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. The independence of Nielsen is something that Google can’t replicate. Nielsen covers 100 countries that have over 90 percent of the world’s GDP. Nielsen also covers about 80 percent…
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Fear of finding out
Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing…
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Kris Wu and other news
Kris Wu Canadian Chinese performer Kris Wu was in a Korean group before going out on a solo career in China as a rap artist. He has become a TV star as a judge on Rap of China – a TV talent show. Kris Wu has also appeared in some Chinese films, mostly wushu films…
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Web response times & things this week
Web response times I have been working with colleagues on a point of view that is impacted by web response times. During the research aspect of this work I came across this video by Jakob Nielsen which explained web response times really well. Web response time resources Ralph Bakshi I might have mentioned once or…
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HSBC bank + more things
HSBC bank China and the UK test HSBC Bank divided loyalties in Hong Kong — Quartz – If HSBC Bank were to spin off its China operations, it wouldn’t be the first bank to reconfigure its ties due to a changed political situation. In the 1980s, the British banks Barclays and Standard Chartered pulled out…
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Cathay Pacific problems + more
Cathay Pacific merger hits roadblock from aviation regulator: report | Hong Kong Business – this makes sense as the ‘other shoe dropping’ following last years resignation of Cathay Pacific CEO Rupert Hogg due to Chinese government pressure amidst the Hong Kong protest movement. This appears to be all about squeezing Hong Kong business to kowtow…
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Creativity in data
I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop…
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The limits of the IPA’s The Long And The Short Of It
The IPA’s The Long And The Short Of It (TLATSOI) has been a north star for agency strategists since it was published in 2013. It’s now been out there long enough to understand the limits of its approach. This post started with a blog post that talked about the IPA’s The Long And The Short Of…