Search results for: “nike”
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Nike Air campaign + more
Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: More Nike related content here. It isn’t…
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The North Face and Nike
The North Face and Nike on marketing The North Face seems to have just peaked on its cultural moment in Korea. The North Face jackets are worn by all strata of society. Below is a Korean blog post that compares Its winter coats with different types of high school students as the brand has become…
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Dimensions of luxury
Dimensions of luxury as a post came together thinking about fictional influence account Gstaad Guy, Horizon Catalyst’s New Codes of Luxury report and Sense Worldwide’s Future of Luxury report. Dimensions of luxury breaks down into three areas which Catalyst calls: Nowadays, most luxury brands won’t fit neatly into these classifications. For instance the Swiss watch…
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CX research + more things
CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…
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Gatekeeping + more things
Gatekeeping I wish gatekeeping was a thing back in 2005 and 2006 when I was working on the international launch of Yahoo! Answers. The problem that we had was getting people to contribute answers to questions. Gatekeeping and the exhortation to not gate keep is about sharing knowledge and opinions freely – an in real…
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Cyborg
I was started down the train of thought to think about the idea of a cyborg based on a discussion with my colleague Colleen with regards to the changes we had been seeing in consumer behaviour. With that in mind I thought I would reflect on what my understanding of what cyborgs are. Cyborg in…
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Patriotic Alternative + more things
Patriotic Alternative Patriotic Alternative wasn’t a name familiar to me when I first heard about them instigating a riot in Liverpool on Saturday night. It doesn’t take that much to create a ruckus in some of the poorer areas of Liverpool. I wasn’t particularly surprised by the burnt out police van; it sounds like a…
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Ukraine beta test + more things
Ukraine beta test I subscribe to all kinds of weird and wonderful newsletters to get content for these posts, the idea of a Ukraine beta test was inspired by this post on SOFREP: Combat Sandbox: Ukraine’s ‘MacGyver Army’Tests Western Weaponry | SOFREP. SOFREP is written a self-described team of a team of former military, intelligence…