Reading Time: 2 minutes The North Face and Nike on marketing The North Face seems to have just peaked on its cultural moment in Korea. The North Face jackets are worn by all strata of society. Below is a Korean blog post that compares Its winter coats with different types of high school students as the brand has become… Continue reading The North Face and Nike
Reading Time: < 1 minute This is quite old, but the poster is a collaboration between Tokyo Fixed Gear and Nike. Tokyo Fixed Gear was asked to participate in the Nike Tied together marathon to help battle AIDS with the (RED) charity. The design was originally used for their team t-shirt, and references the film poster for the Akira anime… Continue reading I like: Tokyo Fixed Gear x Nike Tied Together poster
Reading Time: < 1 minute Nike Air gag extended into the stores, originally uploaded by renaissancechambara. Nike has managed to extend the idea in a gag film around Nike Air into shop merchandising to keep the meme running – online to offline.