Reading Time: < 1 minute Traditional corporate PR agencies have profited handsomely representing companies, organsiations and governments that have a harmful and morally repugnant element to the business. Now Greenpeace have upped the ante to try and turn the spotlight on waste from electronics goods.It would make sense if we learned from our colleagues working on oil, gas, tobacco and… Continue reading Big Tobacco, Big Food, Big tech?
Reading Time: 4 minutes What is ESG? ESG can be considered to be a form of ethical investing. Ethical investing of one form or another has been around for a while. In the US by the middle of the last century union pension funds were looking to invest in areas like affordable housing. There used to be funds and… Continue reading ESG in a nutshell
Reading Time: 6 minutes Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters… Continue reading ICYMI | 당신이 그것을 놓친 경우