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Scientific slow down as a brake on innovation An interesting essay on the nature of scientific slow down that applies as much to applied innovation as well – Scientific slowdown is not inevitable – Works in Progress – The most popular version of the low-hanging fruit model is that we are picking fruit at a […]
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Eat Your Greens is a selection of articles curated by Wiemer Snijders on all things that come up for discussion amongst account planners. Branding, marketing, some home truths about innovation and the value of creative. Much of it recycles the stuff that account planners know from reading Sharp or Field and Binet. In addition there […]
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Brands using politics as a trope. First up, Kelloggs Korea’s campaign for green onion flavour Chex breakfast cereal. They were allowing consumers to ‘vote’ for the president of Chex. In 2004, Kellogg’s Korea decided to hold a cute little promotional contest online: an “election” to decide “the President of Chex.” The two candidates were the delicious […]
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‘Chinese diplomatic failure’ as Australia’s dovish voices fall silent – Inkstone – it will be interesting to see if this Chinese diplomatic failure forces the Chinese government to alter its approach China’s Trillion-Dollar Campaign Fuels a Tech Race With the U.S. – WSJ – to develop next-generation technologies as it seeks to catapult the communist […]
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Record Store Day 2019 Record Store Day 2019 redux. Record Store Day has moved away from its origins, to drive music fans into independent record stores and support independent record labels in a time of iTunes and Spotify. For various reasons I didn’t do any any vinyl shopping but used The Vinyl Store to compile […]