Consumer behaviour is central to my role as an account planner and about how I look at the world.
Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.
The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.
The hive mind of Wikipedia defines it as
‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’
It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).
I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.
Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.
Political polarisation between Democrats and Republicans
Political polarisation has been talked about for years. The schism in UK society caused by Brexit has been exhaustively examined including sometimes on this blog. This video is based on research by PRRI, you can see more about the research here. There are a number of outtakes in the data including the different party supporters relative openness to diversity and by implication societal change which was covered by Vox a couple of years ago. Republicans were reluctant to have a trans person in their family. Scott Galloway highlights that prejudice isn’t only about colour or gender identity.
We’re seeing Democrat supporters who believe that their personal identity is intrinsically entwined with their political opinions. They believe that a confrontation with your opinion is the same as a confrontation with your identity. All of which implies an underlying brittleness and lack of resilience to their prejudice rather than ignorance.
When Shinto became a religion
Really interesting video on the history and nature of Shinto, the Japanese belief system.
Artist creates personas for Singapore
I loved this project design that uses iconic every day items to reflect what Singapore might look like as a person. In many respects the items selected also reminded me of everyday live in Hong Kong. Which I guess goes to show that we have more in common than things that separate use.
Pets.com
I was looking at vintage ads as part of a wider internal project at work on Super Bowl advertising. During that time I delved into Pets.com content. One of the things I found was some outtakes that TBWA\Chiat\Day shot for use by San Francisco interactive agency Lot21. (Interactive agency ages this to the late 1990s, back to when the agency wanted to do both CD-ROM type experiences and websites in their agency in case this web thing turned out to be a fad.)
This content was designed to be held on the Pets.com puppet profile page, think a Geocities type page or author profile page on Blogspot or Live Journal. It all feels like the kind of things that brand teams would so for social platforms now.
Koyaanisqatsi
Philip Glass’ soundtrack for movie Koyaanisqatsi gets the 8-bit treatment with a remake by Shiryu. Shiryu calls it a remix, but really its a cover version.
Product design is pain
Mike Glover talks about how he and his colleagues problem solved to come up with the specification for the modern Opscore military helmet. Its an interesting story from a product design point of view.
You can hear about how they modified their old equipment and these alterations were then parleyed into the current industrial design by the manufacturer.
Ghost ships tankering black market oil to and from sanctioned countries around the world
Tanker companies warn of rise in armada of ghost ships | Financial Times – older ships are being bought and then used for sanctions running as these ghost ships. Ghost ships have safety implications due to their age. Given that these ghost ships are operated on the down low, they won’t have the same maintenance and you don’t know how their sailors are treated. What’s also interesting is the economic data implied by the ghost ships. Looking at this article black market oil (excluding pirate ships stolen in places like the Straits of Malacca) shipped by the ghost ships fleet is running at about 10 percent of all oil consumed worldwide. The fleet of ghost ships must have suddenly increased if the supply of ships being sent to be scrapped has dropped in the way it has. How have the operators of ghost ships managed to short circuit the ship breaking business? How are the ghost ships avoiding the world’s largest navies and surveillance networks? Will the number of ghost ships continue to grow?
Here’s a picture of Chinese tanker vessel, just to give you an appreciation of how big each of the ghost ships must be.
China’s Self-Defeating Economic Statecraft | Foreign Affairs – Observers routinely worry that by throwing around its ever-growing economic weight, the country is managing to buy goodwill and influence. During the COVID-19 pandemic, Beijing has exploited its dominance of manufacturing supply chains to win favor by donating masks and now vaccines to foreign countries. And it has long used unfair state subsidies to tilt the playing field in favor of Chinese companies. – the lesson that China seems to take away is that bullying works. Until China sees that bullying doesn’t work it won’t listen
Enemies of My Enemy | Foreign Affairs – The strongest orders in modern history—from Westphalia in the seventeenth century to the liberal international order in the twentieth—were not inclusive organizations working for the greater good of humanity. Rather, they were alliances built by great powers to wage security competition against their main rivals. Fear and loathing of a shared enemy, not enlightened calls to make the world a better place, brought these orders together. Progress on transnational issues, when achieved, emerged largely as a byproduct of hardheaded security cooperation. That cooperation usually lasted only as long as a common threat remained both present and manageable. When that threat dissipated or grew too large, the orders collapsed. Today, the liberal order is fraying for many reasons, but the underlying cause is that the threat it was originally designed to defeat—Soviet communism—disappeared three decades ago. None of the proposed replacements to the current order have stuck because there hasn’t been a threat scary or vivid enough to compel sustained cooperation among the key players – until now China’s belligerence in East Asia and wider
‘Lying flat’: Why some Chinese are putting work second – BBC News – there are young rural migrants in Beijing or Shanghai, who now realise “how far behind they are, in terms of being able to make enough money to buy a house, or compete with the city kids who grew up speaking English and wearing sophisticated clothing”. Dr Johnston explains some of this group may now be thinking of returning to their home towns and taking lower-paid jobs instead to be with their families. On the other side, there are the children of richer, successful parents who are not “as hungry as the super-achieving kids from poorer families”. Dr Johnston thinks China’s so-called “tiger” culture is an added barrier, where parents feel under intense pressure to help their child achieve, that school on its own is not enough
The Pandemic Changed Youth Culture in the Asia Pacific – What Does that Mean for Brands? – “proactively making fundamental life changes to shape a new future in a post-pandemic world which will never be the same again,” says Vice Media. ‘The Next Chapter – Re-Emergence’ is the latest from VICE Media Group’s ongoing series of youth culture tracking studies which monitors behavioural change to forecast the future of culture. The online quantitative study of 1,740 Gen Z and Millenials was conducted via VICE, Refinery29, i-D websites and social channels in Australia, India, China, Japan, Korea, Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. – it looks like they expect to change how they work. If that means greater balance it might go down badly with Chinese and Vietnamese authorities who would be concerned that this looked like ‘lying down’
Pandemic triggers exodus of older people from UK workforce | Financial Times – interesting that businesses aren’t adapting to these new dynamics in the workforce, much of what is in the article is also echoes in this US IBM case. IBM Execs Call Older Workers ‘Dinobabies’ in Age Bias Lawsuit – Internal emails show IBM executives calling older workers “dinobabies” and discussing plans to make them “an extinct species,” according to a Friday filing in an ongoing age discrimination lawsuit against the company. The documents were submitted as evidence of IBM’s efforts “to oust older employees from its workforce,” and replace them with millennial workers, the plaintiff alleged. It’s the latest development in a legal battle that first began in 2018, when former employees sued IBM after the company fired tens of thousands of workers over 40-years-old. One high-ranking executive, whose name was redacted from the lawsuit, said IBM had a “dated maternal workforce.” “This is what must change,” the email continues, per the filing. “They really don’t understand social or engagement. Not digital natives. A real threat for us.”
Which London-listed Russian firms could be hit by sanctions? | Russia | The Guardian – Under the most extreme scenario, companies operating in the UK, US or EU – including most of the world’s major financial institutions – could be forbidden from any transactions with sanctioned entities. That could mean the indefinite suspension of their shares, and an inability to issue new debt or shares in London. Asked whether the UK was likely to impose sanctions that would damage the interests of big British companies, Bernardine Adkins, a partner at the London law firm Gowling WLG, said: “I’ll believe it when I see it.” “The modern way of sanctions tends to be very focused, and they’re not sweeping to hurt the economy,” she added.
Norton Rose directs Hong Kong office to make China pivot | Financial Times – Norton Rose, whose biggest clients include HSBC and AIG, is the latest international business to reconsider its Hong Kong strategy. Both the Mandarin Oriental hotel group and Pernod Ricard have asked executives to move temporarily out of Hong Kong in response to strict pandemic restrictions. Bank of America is reviewing whether to relocate some of its staff to Singapore. The head of a large recruitment consultancy in Hong Kong said similar changes were happening at other global companies. “As expats retire they are most likely to be replaced by Mandarin-speaking people,” he said. “The old set-up of having a local team who speak Mandarin doing the deal, but the guy at the top is white, that will change across the board.” – Hong Kong refocusing on being just another city in China – Chinese banks’ Hong Kong ranks on track to outnumber global rivals | Financial Times
Next China: Hong Kong Elections Uncertain as Covid Crisis Spirals – Bloomberg – there was little surprise this week when Tam Yiu-chung, Hong Kong’s sole representative member of China’s top legislative body, suggested postponing the election. His logic was simple: Some of those who might run will be too busy dealing with the outbreak to campaign. If more voices begin jumping in with the same line, a delay could very quickly become fait accompli. – way before COVID got out of control there were no candidates putting themselves out there. Even self publicist CY Leung hadn’t throw his hat in the ring
Why Are Luxury Labels Cheaper Online? – The Chosun Ilbo (English Edition): Daily News from Korea – Business > Business – According to Statistics Korea, purchases through overseas online retailers last year surpassed W5 trillion for the first time ever and surged 26.4 percent compared to 2020. Clothing and accessories accounted for W2 trillion of the total. The Korea Consumer Agency said a survey last year showed consumers here believe products are around 25 percent cheaper from foreign online retailers than in Korea. Yet importers insist they have no choice but to slap huge margins on goods due to high operating costs as well as tariffs and delivery fees. One staffer with a major importer said, “Department stores charge 20 to 30 percent in fees to sell our products, plus we have to cover advertising and store overheads.” But industry insiders say big businesses and department stores in Korea compete fiercely for exclusive import deals with foreign luxury brands, which ends up costing them a lot of money. They end up agreeing to unrealistic volumes and expensive advertising to bring in popular luxury brands and pass the cost on to the customer. Another reason is simply that demand seems insatiable, so people will pay whatever is asked. The head of a foreign luxury brand’s Korean branch said, “The market is changing in Korea and China where the more expensive products are, the higher the demand is. For instance, handbags must cost at least W9 million and coats more than W4 million to be considered a ‘luxury’ product. That means lower-tier brand prices are also rising.”
Musicians like Neil Young lack the market power to force Spotify’s hand over Joe Rogan – It’s a simple case of gigantic supply and relatively limited distribution. As the world turns to music streaming, only a handful of global players led by Spotify, Apple and Amazon control the market. Five companies represent 80% of the global streaming opportunity. Now, turn that around and think about it from an artist’s point of view. Spotify currently has 70 million songs and adds an additional 60,000 each and every day. These stupendous numbers have two implications. First, even when an artist like Young pulls his music from the service there are literally millions of potential replacements to fill the gap in a listener’s playlist. Second, artists cannot fuck with any of the big distributors of their music, because losing access to 31% of the market is the difference between success and failure for many of the record companies that run these artists
Foreign money funding ‘extremism’ in Canada, says hacker | Canada | The Guardian – A hacker who leaked the names and locations of more than 90,000 people who donated money to the Canadian trucker convoy protest has said it exposed how money from abroad had funded “extremism” in the country. In an exclusive interview, the hacker told the Guardian that Canada was “not safe from foreign political manipulation”. “You see a huge amount of money that isn’t even coming from Canada – that’s plain as day,” said the hacker, who belongs to the hacktivist group Anonymous. The leaked data showed that more than 90,000 donations were made via GiveSendGo, with most funds appearing to come from Canada and the US. According to the data, individuals in countries including the UK, the Netherlands, Ireland and Denmark also donated. Amarnath Amarasingam, a professor at Canada’s Queens University and an expert in extremism and social movements, tweeted that of the 92,844 donations, “51,666 (56%) came from the US, 36,202 (29%) came from Canada, and 1,831 (2%) came from the UK.” US-based donations totalled US$3.62m, while Canadians donated US$4.31m, he added.
Want to buy an Ineos Grenadier? Here’s how | CAR Magazine – In some very rural parts of the UK, for example, we will partner with companies whose franchises are agricultural franchises – JCB, Massey Ferguson, those kind of franchises. They are next to auction centres and livestock centres. Their neighbours are NFU regional offices, that kind of thing. Because that is where the customers go and they live and they work.
Warning: Stamps that say ‘1st’ or ‘2nd’ class are going to become unusable from 31 January 2023 – each stamp will have a proprietary QRcode type glyph. The stamp’s glyph will be linked to a digital twin. This isn’t to be used for tracking the letters and the packages that they are affixed to; but purely as a security measure on the stamps. How much effort is this going to take and is it really going to be cheaper than conventional printing technologies to limit stamp fraud? How much of a black economy is there in stamps anyway? While the Royal Mail promises innovative services enabled by the stamps, it isn’t clear what they will be at the moment. Looking at Amazon, the ‘barcode stamps’ as the Royal Mail call them don’t seem to be widely available yet. The Royal Mail has announced but not launched a scheme to swap out your existing stamps for the new design.
China
What is most interesting about Eileen Gu isn’t that she switched countries but the narrative of western decline that China is wrapping around this: Cold warrior: why Eileen Gu ditched Team USA to ski for China | The Economist and Winter Olympics: Eileen Gu and the Chimerican Dream – The Olympic freestyle skier has stirred controversy for representing China. She is the product of a vanishing shared space between the Chinese and American elite. As for Gu’s Mum’s background, it would be an ideal model if a screen writers was adapting The Americans as Chinese sleeper agents instead
Wang Huning’s career reveals much about political change in China | The Economist – As its chief of ideology and propaganda, he is in charge of crafting a very different message: that China practises true democracy, that America’s is a sham and that American power is fading. For a party locked in an escalating ideological war with America, this line is unsurprising. Mr Wang’s role in the struggle is more so. His early writing did not suggest narrow-minded nationalism. He saw weaknesses in America’s system, but did not exaggerate them. He saw problems, too, in China’s. Even more remarkably, he has been crafting the party’s message under three successive leaders.
What’s interesting about the future of the ideas that aren’t hinged in culture, is how similar they relate to 10 year predictions back in the late 1990s and early 2000s – Internet in 2035 | Pew Research Center
The Plausibly Deniable DataBase (PDDB) « bunnie’s blog – Most security schemes facilitatethe coercive processes of an attacker because they disclose metadata about the secret data, such as the name and size of encrypted files. This allows specific and enforceable demands to be made: “Give us the passwords for these three encrypted files with names A, B and C, or else…”. In other words, security often focuses on protecting the confidentiality of data, but lacks deniability.
A scheme with deniability would make even the existence of secret files difficult to prove. This makes it difficult for an attacker to formulate a coherent demand: “There’s no evidence of undisclosed data. Should we even bother to make threats?” A lack of evidence makes it more difficult to make specific and enforceable demands.
Thus, assuming the ultimate goal of security is to protect the safety of users as human beings, and not just their files, enhanced security should come hand-in-hand with enhanced plausible deniability (PD). PD armsusers with a set of tools they can use to navigate the social landscape of security, by making it difficult to enumerate all the secrets potentially contained within a device, even with deep forensic analysis
Korea Herald – After being called feminists, these women faced online harassment – One in 2 men in their 20s in South Korea tends to be anti-feminist, according to a 2018 study released by the Korean Women’s Development Institute, a government think tank. In the same survey, only 1 in 4 young men saw women as “weaker than men” or needing protection. But such strong antagonism against feminism has puzzled many looking from the outside at a country that has the highest gender wage gap among OECD countries. Women also feel less safe than men in the country, according to a 2021 report from the Gender Equality Ministry. Only 21.6 percent of women said they felt safe from crime, as opposed to 32.1 percent of men.
On Meta’s ‘regulatory headwinds’ and adtech’s privacy reckoning | TechCrunch – “The investigation shows that gambling platforms do not operate in a silo. Rather, gambling platforms operate in conjunction with a wider network of third parties. The investigation shows that even limited browsing of 37 visits to gambling websites led to 2,154 data transmissions to 83 domains controlled by 44 different companies that range from well-known platforms like Facebook and Google to lesser known surveillance technology companies like Signal and Iovation, enabling these actors to embed imperceptible monitoring software during a user’s browsing experience. The investigation further shows that a number of these third-party companies receive behavioural data from gambling platforms in realtime, including information on how often individuals gambled, how much they were spending, and their value to the company if they returned to gambling after lapsing.”
Professional specific support – Self-Care Catalyst – is aimed at stressed and burnt out nurse practitioners in the US. I heard about it from my US colleagues and imagine that we will see similar businesses soon
Why brands are burning NFTs | Vogue Business – Burning NFTs, which are tokens stored on a blockchain, is the process of permanently removing a token from circulation. This can be done to eliminate unsold or problematic inventory from an NFT drop, or it can be used to engage collectors and fans through “upgrades” that replace an original NFT with something else. For fashion and beauty brands, burning NFTs could offer a way to manipulate scarcity, and therefore price. It could also lead to more intriguing NFT projects, in which consumers must weigh risk and reward by burning an NFT in exchange for something else. These scenarios, among others, are already playing out among artists and gaming startups, paving the way for fashion. Already, Adidas is using a burn mechanism to change the state of its NFTs when NFT owners make a purchase. Apparel brand Champion recently partnered with Daz 3D’s NFT collection, Non-Fungible People, and will use burning to enable peoples’ profile picture NFTs to digitally dress in Champion gear, while Unisocks invites NFT owners to burn them in exchange for physical products. – burning NFTs sounds like a dangerous precedent
Environment | Gallup Historical Trends – interesting longitudinal data set. Environmental messaging effectiveness is proportional to consumer disposable income and financial security at the time
When will the music stop? | Financial Times – bill being called due on financialisation and post-industrialisation of western economies and a move from globalisation to regionalisation
US embassy warns TU Dublin about risks of ties with Chinese university | Ireland | The Sunday Times – China wants Ireland to host international campus of Harbin University. Ireland should be looking at the experience of Hungary who were made to foot the bill for a campus that only benefit Chinese students – In 2020 HIT was added to an “entity list” by the US Department of Commerce, which identifies people or organisations that it believes are involved in activities contrary to US security or foreign policy interests. Last week the American embassy in Dublin said it was still concerned about HIT’s ties with the People’s Liberation Army and its efforts to acquire foreign technology in support of its defence aims
British research ‘could help China build superweapons’ | News | The Times – The number of research collaborations between scientists in the UK and Chinese institutes with deep connections to the country’s defence forces has tripled to more than 1,000 in six years, a figure that lays bare the scale of cooperation with the hostile state. The university funding includes £60 million from sources now sanctioned by the US government for supplying the Chinese military with fighter jets, communications technology and missiles. The article was published with this opinion piece: Is getting into bed with President Xi for science . . . or just sleazy? | News | The Times – It is 1914 and our scientists, encouraged by government and big business, have been co-operating with their German opposites on machine-gun technology, ballistics and aeroplane design — all in the name of exciting new technology and with a rising country with an important market and close ties with the UK. Now return to the present, but with an eye to the future. As The Times reveals today, UK scientists are working closely with Chinese scientists from institutes intimately associated with weapons development
Why gamers hate crypto, and music fans don’t – gamers feel that they are being ripped off, music fans look at NFTs like as if they are souvenirs or trading cards. This has important implications for mechanisms governing the metaverse
Alexa whistleblower demands Amazon apology after being jailed and tortured | Amazon | The Guardian – A whistleblower who exposed illegal working conditions in a factory making Amazon’s Alexa devices sayshe was tortured before being jailed by Chinese authorities. Tang Mingfang, 43, was jailed after he revealed how the Foxconn factory in the southern Chinese city of Hengyang used schoolchildren working illegally long hours to manufacture Amazon’s popular Echo, Echo Dot and Kindle devices. Now, after spending two years in prison, he is appealing to the higher courts to clear his name. He has taken the difficult decision to talk publicly, despite being aware of the risks of reprisals, because he believes Amazon and its founder, Jeff Bezos, have a responsibility to support his appeal and that the Observer also has a responsibility to highlight his case – the Alexa whistleblower didn’t only expose labour issues in its Chinese factories. By implication, the Alexa whistleblower also exposed the inhuman nature of Amazon’s calculations in making the Alexa. Taking an Alexa apart you can see how Amazon skimped on parts like an on / off switch on the Alexa microphone, but the Alexa whistleblower exposed so much more.
The Age of the Unique Baby Name – The Atlantic – I would see the internet accelerating this trend in order to stop their kid from having an identity like JoeSmith928765354@icloud.com which in turn feeds into salience and distinctiveness – individual as brand
How to deal with farmers’ love of plastic | Financial Times – I too grew up on a farm in the 1970s and 1980s. Spare baling twine was gathered up to create fake electric fencing, hold things together and even support gates. Fertiliser bags were reused to carry turf or waterproof equipment. Silage covers were used to waterproof equipment and any small tear off pieces found went into the range (a solid fuel heating stove).
The above video is based on CBInsights State of Venture 2021 report. An increase in venture funding would in general be a good thing, if it was being spent on the right kind of innovation to solve the right problems. It isn’t. And if there were enough good entrepreneurs and ideas to take advantage of it. There aren’t. Instead this looks like the dotcom bubble and the subprime mortgage sector pre bust together, at once. And that’s likely to be part of your pension funds. Why Is Silicon Valley Still Waiting for the Next Big Thing? – The New York Times
Experts Warn of “Quantum Apocalypse” – its like the plot of the hacking movie Sneakers. The plot centres around trying to gain possession of a black box called ‘Setec Astronomy’which is an anagram of ‘too many secrets’ is able to crack all current cryptographic schemes. The crypto that secures your credit card transactions or my computer laptop hard drive. Quantum Apocalypse is when someone gets quantum computing to a point were it can complete the same feat
Innovation
99% of common chemicals aren’t sustainable – Futurity – people think that oil is just about petrol and diesel and will have a rude shock. Oil companies and the petrochemical sector still have a future ahead of them. As do mines and quarries.
China sets the pace in adoption of AI in healthcare technology | Financial Times – interesting points on a shortage of different specialists in an ageing society already. The rural | city living split is also raising difficulties – China’s demographic bomb has already gone off. This means a declining China rather than a strong China
1969 vintage ad for General Mills Lucky Charms and Cheerios show the power of a character figure. Use of characters in advertising is declining, and is yet one of the most powerful creative devices available to advertising creatives. More on this on Look Out by Orlando Wood
Media
Japanese Olympic sponsors avoid spotlight fearing backlash – Nikkei Asia – so far they have not run any Olympics-linked TV advertisements in Japan. As of Friday, there has been no Olympic-themed ads, including ones using the logo, according to CM Soken Consulting. This compares with ads by about 30 companies that ran roughly 2,650 times from late January through February during the 2018 Pyeongchang Olympics in South Korea. The Olympics has not provided the usual boost to TV sales this time. Japanese sales of TVs since mid-January have been down 5-6% on the year, according to BCN, reflecting the lack of excitement among consumers. The U.S., the U.K., and Australia decided on diplomatic boycotts of the Games by refusing to send government representatives, citing the alleged detention of Uyghur Muslims in Xinjiang and other concerns. Sponsor companies are worried that aggressively supporting the Games could affect their business in those countries. Only a limited number of corporate representatives, including Panasonic Chairman Kazuhiro Tsuga, attended the opening ceremony.”We have no choice but to tone down our PR activity,” said a source at one sponsor company. “This was totally unexpected.” This comes after last year’s Tokyo Summer Olympics, during which sponsor companies dialed down their advertising out of consideration for public opinion critical of holding the Games amid a pandemic – apparently viewing numbers on NBC is down 43% across TV and streaming compared to the 2018 winter olympics hosted in Korea (paywall)
Rupert Murdoch’s News Corp hit by cyber attack | Financial Times – Chinese hacking project. How things have come from Murdoch being seriously invested in Star Asian satellite broadcasting targeting China and based out of Hong Kong to being an ‘enemy’ of China
