Design was something that was important to me from the start of this blog, over different incarnations of the blog, I featured interesting design related news. Design is defined as a plan or drawing produced to show the look and function or workings of a building, garment, interfaces or other object before it is made.
But none of the definition really talks about what design really is in the way that Dieter Rams principles of good design do. His principles are:
It is innovative
It makes a product useful
It is aesthetic
It makes a product understandable
It is unobtrusive
It is honest
It is long-lasting
It is thorough down to the last detail
It is environmentally-friendly – it can and must maintain its contribution towards protecting and sustaining the environment.
It is as little design as possible
Bitcoin isn’t long lasting as a network, which is why people found the need to fork the blockchain and build other cryptocurrencies.
Bitcoin uses 91 terawatts of energy annually or about the entire energy consumption of Finland.
The Bitcoin network relies on thousands of miners running energy intensive machines 24/7 to verify and add transactions to the blockchain. This system is known as “proof-of-work.” Bitcoin’s energy usage depends on how many miners are operating on its network at any given time. – So Bitcoin is environmentally unfriendly by design.
On the other hand, Apple products, which are often claimed to be also influenced by Dieter Rams also fail his principles. They aren’t necessarily environmentally friendly as some like AirPods are impossible to repair or recycle.
I have a couple of great designer collaboration profiles. The first designer collaboration is Susan Kare. Kare reflects on how she started at Apple and her work on designing the graphic elements of the original Macintosh operating system.
Her work as a designer collaboration with Apple’s engineering team, still echoes down through Apple lore and in the work of user experience (UX) specialists to this day
A second interview on Sarah’s designer collaboration with the Mac development team is equally illuminating.
Nike produced documentary on Tom Sachs on his relationship with Nike, the eventual designer collaboration on the Mars Yard series of shoes and the development of Nike Common Craft series of shoes. The childhood joy of the project Apollo era space programme shines through in Sachs’ thinking.
Manga Video
Andy Frain and an oral history of Manga Video, which as the video company responsible for my love of anime as an art form. Akira, Fist of The North Star, Legend of the Overfield and Ghost In The Shell were all out on video from Manga Video.
The philosophy of AI opportunity
Ben Thompson on the philosophy of different technology firms and their approach to AI. The commentary on both Apple and Google are fascinating, in particular the discussion about vintage Google’s ‘I’m feeling lucky’ button.
Contrast Ben Thompson’s video with Benedict Evans on AI. I like the idea of Benedict’s that ‘AI’ is effectively a synonym for ‘magic’.
Marketing effectiveness
The Media Leader had a great interview with Les Binet at Cannes Festival of Creativity. The result is 27 minutes of marketing effectiveness gold.
Andy Hertzfeld smartphone demo
Andy Hertzfeld is famous amongst the veteran Apple Mac community for being the software architect who built most of the key parts of the original Macintosh operating system. Hertzfeld’s business card at Apple was ‘Software wizard’ – so can be partly to blame for all those people who had wizard, guru and ninja in their LinkedIn job title decades later. After Apple, Hertzfeld went on to found three companies:
Radius who made Mac accessories from monitors to high end video cards
General Magic who designed productivity devices and software that were the ancestors of PDAs (personal digital assistants), smartphones and tablets. It then pivoted to voice based computing that supported General Motors OnStar system. General Magic got so much right about technology but was far too early and featured in its own documentary on what went right and wrong.
Eazel who developed the Nautilus file system for Linux, which preceded the use of cloud computing storage like Google Drive and Box.net.
Hertzfeld captured the most complete version of the Apple Mac’s history in his blog folklore.org and the accompanying book Revolution in the Valley.
This smartphone prototype demo comes from his time at General Magic, was recorded in 1995.
The Financial Times opined on the obsolescence of business cards. This has been a common theme for the past quarter of a century, so whether or not it’s actually news is up for debate.
Business cards have been a surprisingly accurate marker of my career’s evolution. Before college, when I was working in laboratories to save up, business cards were strictly for management. If anyone needed to reach me, they’d receive my name and extension number scribbled on a company compliments slip.
Fast forward to my early agency days, and changing my business cards became the immediate priority after receiving a promotion letter. I vividly recall discussing new cards with our office manager, Angie, to reflect my new title: from Account Executive to Senior Account Executive. While that promotion enabled me to buy my first home, it was the tangible act of updating my business cards that truly solidified that future title for me in my memory.
Building a network was an important part of development in the early part of my career and my manager at the time would ask us each week how many business cards we’d given out as a way of quantifying that development.
Even today in Asian countries, business cards come loaded with cultural symbolism and a distinct etiquette of exchange. The exchange of them is handy as it allows to lay out a model of who is around a meeting table based on the card collection, facilitating easier meeting communications.
Personal organisers
In the mid-1990s, the personal organiser was a staple, its prevalence varying depending on location and budget. These organisers typically featured loose-leaf pages for schedules, an address book, and a system for storing and archiving business cards, even those of people who had moved on. However, by 2001, the media was already concerned about the impending demise of the personal organiser and its potential impact on the business card’s future.
Filofax
Filofax has the reputation for being the most British of brands. It originally started off as an importer of an American product Lefax. Lefax was a Philadelphia-based business which made organisers popular within industry including power plant engineers in the early 20th century.
At that time electricity was considered to be the enabler that the internet is now, and Lefax helped to run power plants effectively and reliably. Filofax eventually acquired Lefax in 1992. During the 1980s, the Filofax became a symbol of professionalism and aspirational upward mobility. I was given one as soon as I started work, I still have it at my parents home. It’s leather cover didn’t even develop a patina, despite the beating it took in various parts of my work life: in night clubs, chemical plants and agency life. Filofax even became part of cinematic culture in the James Belushi film Taking Care of Business also known as Filofaxin many markets.
Day-Timer
In the US, there was the Day-Timer system, which came out of the requirements of US lawyers in the early 1950s and became a personal management tool for white collar workers in large corporates like Motorola – who appreciated their whole system approach. Day-Timer was as much a lifestyle, in the same way that David Allen’s Getting Things Done® (GTD®) methodology became in the mid-2000s to 2010s. Customers used to go and visit the personal organiser factory and printing works for fun. Along the way, other products such as At-A-Glance and Day Runner had appeared as substitute products. Day-Timer inspired the Franklin Planner system; a similar mix of personal organiser and personal management philosophy launched in 1984.
By the mid-1990s, Day-Timer had skeuomorphic PC programme that mirrored the real-world version of the Day-Timer. At the time this and competitor applications would allow print-outs that would fit in the real world Day-Timer organiser. Day-Timer’s move to mobile apps didn’t so well and now it exists in a paper-only form catering to people wanting to organise their personal lives and home-workers.
Rolodex
While the Filofax allowed you take to your world with you, the Rolodex allowed you to quickly thumb through contacts and find the appropriate name.
Back when I first started my first agency job, I was given my first Rolodex frame. I spent a small fortune on special Rolodex business card holders. At my peak usage of Rolodex as a repository for my business contacts, I had two frames that I used to rifle through names of clients, suppliers and other industry contacts.
Rolodex became a synonym for your personal network, you even heard of people being hired for ‘their Rolodex’. For instance, here’s a quote from film industry trade magazine Hollywood Reporter: Former British Vogue Chief Eyes September for Launch of New Print Magazine, Platform (May 8, 2025):
…to blend “the timeless depth of print with the dynamism of digital” with coverage of top creative forces, no doubt leaning into Edward Enninful’s enviable Rolodex of A-list stars, designers and creators gathered through years spent in the fashion and media space with tenures at British Vogue and as European editorial director of Vogue.
If I was thinking about moving role, the first thing I would do is take my Rolodex frames home on a Friday evening. The fan of business cards is as delicate as it is useful. It doesn’t do well being lugged around in a bag or rucksack. Each frame would go home in a dedicated supermarket shopping bag.
The Rolodex was anchored to the idea of the desk worker. The knowledge worker had a workstation that they used everyday. Hot-desking as much the computer is the enemy of the Rolodex. My Rolodex usage stopped when I moved to Hong Kong. My frames are now in boxes somewhere in my parents garage. Doomed not by their usefulness, but their lack of portability.
Personal information management
The roots of personal information management software goes back ideas in information theory, cognitive psychology and computing that gained currency after the second world war.
As the idea of personal computers gained currency in the 1970s and early 1980s, personal information software appeared to manage appointments and scheduling, to-do lists, phone numbers, and addresses. The details of business cards would be held electronically.
At this time laptops were a niche computing device. Like the Rolodex, the software stayed at the office or in the den at home. NoteCards used software to provide a hybridisation of hypertext linkages with the personal information models of the real world. NoteCards was developed and launched in 1987, prefiguring applications like DevonTHINK, Evernote and Notion by decades.
As well as providing new links to data, computers also allowed one’s contacts to become portable. It started off with luggable and portable laptop computers.
Putting this power into devices that can fit in the hand and a coat pocket supercharged this whole process.
Personal digital assistants
Personal digital assistants (PDA) filled a moment in time. Mobile computer data connections were very slow and very niche on GSM networks. Mobile carrier pricing meant that it only worked for certain niche uses, such as sports photographers sending their images though to their agency for distribution to picture desks at newspapers and magazines. While the transfer rate was painfully slow, it was still faster than burning the images on to CD and using a motorcycle courier to their picture agency.
The PDA offered the knowledge worker their address book, calendar, email and other apps in their pocket. It was kept up to date by a cradle connected to their computer. When the PDA went into the cradle information went both ways, contacts and calendars updated, emails sent, content to be read on the PDA pushed from the computer. IBM and others created basic productivity apps for the Palm PDA.
IrDA
By 1994, several proprietary infra red data transmission formats existed, none of which spoke to each other. This was pre-standardisation on USB cables. IrDA was a standard created by an industry group, looking to combat all the proprietary systems. The following year, Microsoft announced support in Windows, allowing laptops to talk with other devices and the creation of a simple personal area network.
This opened the possibility of having mice and other input devices unconstrained by connecting cables. It also allowed PDAs to beam data to each other via ‘line of sight’ connections. The reality of this was frustrating. You would often have to devices an inch from each other and hold them there for an eternity for the data to crawl across. It wasn’t until 1999 that the first devices with Bluetooth or wi-fi appeared and a couple more years for them to become ubiquitous. Unsolicited messages over Bluetooth aka bluejacking started to appear in the early 2000s.
But IrDA provided a mode of communication between devices.
versit Consortium
versit Consortium sorted another part of the puzzle. In the early 1990s the blending of computer systems with telephony networks as gaining pace. A number of companies including Apple, IBM and Siemens came together to help put together common standards to help computer systems and telephony. In 1995, they had come up with the versitcard format for address book contacts, better known now as ‘vCards’. These were digital business cards that could be exchanged by different personal information management software on phones, computers and PDAs. For a while in the late 1990s and early 2000s I would attach my vCard on emails to new contacts. I still do so, but much less often.
The following year the same thing happened with calendar events as well.
Over time, the digital business card came to dominate, via device-to-device exchanges until the rise of LinkedIn – the professional social network.
Faster data networks allowed the digital business card sharing to become more fluid.
A future renaissance for the business card?
While business cards are currently seen outdated in the west, could they enjoy a renaissance? There are key changes in behaviour that indicate trends which would support a revitalisation of business cards.
Digital detox
While information overload has been a turn that has been with us since personal computers, digital detox is a new phenomenon that first started to gain currency in 2008 according to Google Books data. Digital detox as a concept has continued to climb. It has manifested itself with people talking a break from their screens including smartphones. Digital detox has continued to gain common currency.
Creating a need for tangible contact details in the form of a business card in certain contexts.
The pivot of personal organisers
Day-Timer and Filofax didn’t disappear completely. While Day-Timer is no longer a professional ‘cult’, it now helps remote workers organise their own work day at home. They also tap into the needs of people organising their own wedding. The paper plans also gives them a memento of this event in a largely digital world.
If personal organisers continue to exist then real-world business cards would also make sense in those contexts.
Bullet-journaling
Ryder Carroll is known as the ‘father’ of the bullet journal which was a home-made organisation method which was similar to the kind of task lists I was taught to pull together in my first agency role. There were aspects of it that would be familiar to Day-Timer advocates as well.
When the world was going digital Carroll used paper to help organise himself. Carroll tapped into the fact that even computer programmers use paper including notebooks and post-it notes to manage projects and personal tasks within those projects. Carroll took his ‘system’ public via Kickstarter project in 2013.
Bullet journaling provided its users with simplicity, clarity and an increased sense of control in their life. What is of interest for this post, is the move from the virtual back into paper organisation.
Changing nature of work
Hybrid working, remote working and increasing freelance communities in industry such as advertising has affected one’s professional identity. This has huge implications for personal standing and even mental health. Human connection becomes more important via virtual groups and real-world meet-ups. Controlling one’s own identity via a business card at these meet-ups starts to make an increasing amount of sense.
The poisoning of the LinkedIn well
On the face of it LinkedIn has been a wonderful idea. Have a profile that’s part CV / portfolio which allows your social graph of professional connections to move with you through your career. Services were bolted on like advertising, job applications and corporate pages to attract commercial interest and drive revenue.
Over time, LinkedIn has increased the amount of its creator functions, driving thought leadership content that is a prime example of enshitification. 2025 saw ‘thought leaders’ publishing generative AI created posts as entirely their own work.
LinkedIn has become devalued as a digital alternative to the humble business card.
The Casio GW-9500 Mudman isn’t my first G-Shock by a long-shot. I thought it would make a bit of sense explaining what it’s like to live with and why I wear it at a time when the world is becoming more connected and documented.
My relationship with the Casio G-Shock started with my time scuba diving. At school my friend Neil had a Casio DW-100, which was a pre-G-Shock digital dive watch, only available in the Japan and the US at the time.
I was introduced to diving when working in my second job out of school by a colleague. I started using an old DW-5500 attached by an Animal velcro strap to my buoyancy compensator of my dive kit, that was gifted to me by a friend. It served as a back-up timer to my dive watch. I couldn’t afford a dive computer. At the time I had a friend who worked in a dive shop and my lessons were done by former military divers. I probably couldn’t afford similar equipment now if I decided to return to driving.
I also wouldn’t be doing the kind of dives we did back then thanks to the governing bodies de-risking the sport to the point of boredom, that’s a subject for another post.
Why do I wear a GW-9500 now?
It makes sense to tell a little bit around why I wear G-Shocks. I want an accurate watch (who doesn’t?). I want a dependable watch (again, probably a hygiene factor for most people). G-Shock offers robustness that 30 years ago would have come from fine Swiss or Japanese engineering – but at a much lower price point. Although the price point for G-Shocks has been steadily increasing.
The GW-9500, alongside other G-Shocks is what watch people would call a ‘beater’. It will take whatever life throws at it, from colliding into door handles, being dropped, to its water resistance – you don’t have to worry about it.
G-Shocks are the grey man of watches, despite some models being colourful – they are ubiquitous on any street from London to Manilla. They blend in with the crowd and are less likely to draw attention. This makes them the ideal ‘London watch‘.
The Apple Watch is closing in on this status in London now, but requires regular charging and is also more fragile than your average G-Shock.
I work in a creative role, my usual work outfit consists of:
T-shirts
Flannel shirts, sweatshirts or fleece quarter-zips
Jeans or climbing pants
Suede hiking boots or trainers
All of which make the G-Shock an ideal accessory for my form-follows-function wardrobe.
Industrial design of the GW-9500
The design of the GW-9500 is based on form following function. The buttons are designed so that they can be pushed with gloves, but still protected from accidental use. The ‘armouring’ helps protect the watch screen.
Casio worked out a lot of these lessons with the early Casio G-Shock Mudman and Rangeman watches. These models in turn borrowed the learnings of even earlier G-Shock models. G-Central did a good job at teasing out all the G-Shock family tree that led up to the GW-9500 – the link is at the bottom of the article.
The feel of the industrial design evokes the product design in Japanese anime like Ghost In The Shell or Evangelion – where things are over-designed. That has a certain appeal for me.
Materials
One of the biggest steps forward with the GW-9500 is the materials that the watch is made from. The movement and glass is held in a carbon fibre composite case. In my other G-Shock watches, this core case is made of plastic, stainless steel or titanium. This is one reason why the GW-9500 is very noticeably lighter than my other models. It’s also noticeably thinner, yet still offers the same protection.
Casio also has one eye on sustainability, with the watch strap being made of plastic material made from biomass rather than oil based plastic. The plastic is tough but not as supple as the polyurethane straps on cheaper G-Shocks. This bio-plastic strap isn’t as comfortable to wear and doesn’t break in over time. Ideally if I had the option, I would switch the strap out for adaptors and a NATO strap instead, even though it would ruin the aesthetic. After four decades, Casio could still learn a lot from Seiko’s polyurethane dive watch straps.
Connectivity
I have mechanical watches, an Apple Watch Ultra and my range of G-Shocks including the GW-9500 sit somewhere in between these two technological extremes.
The GW-9500 syncs its time via a series of atomic clocks that broadcast around the world. It is aware of its surroundings thanks to its digital compass, altimeter, barometer and temperature. All of this isn’t new technology,
A compass is surprisingly handy even in today’s age. The enemy of satellite navigation is tall buildings. They increase the amount of time that GPS takes to lock on and you end up with less precise positioning. A compass doesn’t have that problem allowing you to orient yourself.
Casio seems to have raided the parts bin of its ProTek series of watches. It doesn’t have Bluetooth, wi-fi or connect to a phone app – which means that obsolescence is less of a concern.
Power comes from on face solar panels that keep the watch battery topped up, rather than relying on a cradle like smartwatches.
Having a watch that just tells the time and has a timer or two for cooking allows me to disconnect from the always-on connected world of the smartwatch and smartphone.
Display
The display on the GW-9500 had a large screen that unlike its G-Shock peers doesn’t make an efficient use of the real estate. That approach has benefits, the sparce screen design and large numerals provide a very glanceable display.
It is well illuminated by a while LED that covers the whole of the display. The light is carefully balanced between bright enough to be clearly legible, and dull enough to not ruin your night vision.
Software
One of the benefits of getting a G-Shock over the years is that you feel right at home, for the most part, new G-Shock watches like the GW-9500 operated like older G-Shock models. The exception to this is when Casio tries to become a connected smartwatch as that part of the market is still in flux.
However the legacy software model requires a degree of patience in comparison to modern phone apps. The GW-9500 like all legacy G-Shocks uses what’s known as a modal approach. You want to set something you go into the set mode and then cycle through to the feature that you want to change. If you don’t get it write, then you have to cycle through the different functions and start again.
I grew up setting my parents video cassette recorder and answering machine so the experience isn’t that alien to me. The Hemingway Editor app also takes this approach with two modes: ‘write’ and ‘edit’ which works well with my text creation process.
As a watch experience, it works perfectly well, and once you have done it a few times you can use 80 percent of any legacy G-Shock watch without consulting the instructions – which still come in a satisfyingly thick paper book about the size of a box of matches.
Are there things that I would like improved? Yes, absolutely. A bugbear of mine, working with other people around the world is the different time zone function. A feature it shares with ChatGPT at the time of writing is that the GW-9500 doesn’t allow for countries which have daylight savings times changing in time difference during spring and summer. So I have ended up calling Asian colleagues an hour early by accident.
Is the GW-9500 a keeper?
The Casio Mudman GW-9500 has its faults, such as comfort, when worn for a prolonged time and the time-zone issue. But those are minor compared to its benefits.
Walsh’s is the kind of business I grew up with in Ireland. In my part of the world it wasn’t the Walsh’s it was Kelly’s and Salmon’s who both ran general stores on the edge of my parish. It was a mix of groceries, cigarettes, a top-loading cabinet of ice creams. In the local market town there was O’Meara’s who still run a supermarket, Lynch’s who run a hardware store, builders yard and farm supplies and Hayes – a chemist and veterinary pharmacy. Like Walsh’s they are all multi-generational businesses with customers from the same families over successive generations.
Maintaining a multi-generational business was (and still is for many) a matter of pride. It can be a great business, you know your customers needs and personalities far better than I ever did working for the likes of Unilever. The Walsh’s will have been with their generations of customers at key times in their lives: engagements, marriage, anniversaries and retirements.
When my Uncle died and we had a wake for him, I met the the pharmacist who looked after his personal and farm needs and her Dad who had filled my prescription for cough medicine as a child. There were people from the hardware store, farm supplies, the newsagent who my family always got their copies of the Irish Farmer’s Journal and the Connacht Tribune.
The Walsh’s are wrapping up because their business can no longer compete with the scale of online jewellers.
It’s interesting that COVID was the inciting incident that broke the generations of consumer behaviour, brand loyalty and relationships. The second factor that the Walsh’s named was the hollowing out of people living within the market town of Mullingar. That’s especially interesting given that Ireland currently has a chronic housing shortage makes me wonder what is going on.
Chris Spargo runs one of the most interesting British YouTube channels looking at the minutae of the UK from supermarket clock towers to book barcodes and milk packaging. This film looks at how The Glass Committee funded by Pilkington Glass created outlandish concepts that promoted discussion. Weirdly enough some of the ideas found themselves from the most outrageous concepts into Britain’s new towns developments.
A history of hacking
Frederico Mazzini goes through a history of hacking with a focus on culture. Even though it was presented for Tokyo College, it had a very western centric slant to it. Interesting points about hacking is an explicit political activity in some non-US cultures – notably France, Italy and Germany.
What became apparent was that Mazzini lacked was any kind of understanding of hacking in Japan, which runs with a much lower profile than their counterpart western communities according to Trend Micro.
Hydrogen power and hydrogen fuel cells have been around for decades. Hydrogen power fuel cells as an invention were invented in the 19th century. The modern hydrogen fuel cell was refined before the second world war and have been used in NASA’s space programme since Project Apollo. The space programme’s use of hydrogen power inspired General Motors to create a hydrogen fuel cell powered van in 1966. By the late 1980s, BMW had developed a hydrogen-powered engine which it trialled in its 7-series vehicles a decade later.
By the mid-2010s there were four hydrogen power passenger cars using fuel cells: Honda Clarity, Toyota Mirai, Hyundai ix35 FCEV, and the Hyundai Nexo. BMW is collaborating with Toyota to launch another four models next year.
In addition in commercial vehicles and heavy plant Hyundai, Cummins and JCB have hydrogen power offerings. JCB and Cummins have focused on internal combustion engines, while Hyundai went with hydrogen fuel cells. The aviation industry has been looking to hydrogen power via jet turbines.
Hydrogen power offers greater energy density and lower weight than batteries. Unlike batteries or power lines, hydrogen can be transported over longer distances via tanker. So someplace like Ireland with wind and tidal power potential could become an energy exporter.
The key hydrogen power problem has been investment in infrastructure and an over-reliance on batteries. Batteries bring their own set of problems and a global strategic dependency on China.
Toyota is now warning that if there isn’t imminent international investment, that China will also dominate the supply chain, exports and energy generation in the hydrogen economy as well. It feels like me reaching a historic point of no return.
Skincare you can wear: China’s sunwear boom | Jing Daily – A jacket with a wide-brim hood and built-in face shield. Leggings infused with hyaluronic acid to hydrate while shielding skin from the sun. Face masks with chin-to-temple coverage. Ice-cooling gloves designed to drop skin temperature. In China, UV protection apparel isn’t just functional — it’s fashionable, dermatological, and high-tech. Once a niche category for hikers or extreme sports enthusiasts, China’s sunwear market has exploded into a $13 billion category blending climate adaptation, anti-aging culture, and the outdoor lifestyle wave. While other apparel segments slow, the sunwear sector is projected to reach nearly 95.8 billion RMB ($13.5 billion) by 2026 expanding at a CAGR of 9%, according to iResearch.
MACAU DAILY TIMES 澳門每日時報Beware of Li Kashing’s supersized value trap – But as the initial excitement starts to fade, investors are growing nervous, wary of a billionaire family that has a poor track record on shareholders’ returns. The Li clan takes pride in the myriad of businesses and markets it operates in. But what kind of value-add can a diversified conglomerate offer when globalization is out of favor and geopolitical risks are on the rise? CK’s de-rating has accelerated since Trump’s first term, with the stock trading at just 35% of its book value even after the recent share bump. The complex business dealings have made enterprise valuation an impossible task. In a sign of deep capital market skepticism, CK seems to have trouble monetizing its assets. Its health and beauty subsidiary A.S. Watson is still privately-held, a decade after postponing an ambitious $6 billion dual listing in Hong Kong and London. Softer consumer sentiment in China, once a growth market, has become a drag. Last summer, CK Infrastructure did a secondary listing in the UK, hoping to widen its investor base. – Rare direct criticism of CK Hutchison’s conglomerate discount.
Ghost in the Shell’s Creator Wants to Revisit the Anime, But There’s One Problem – Production I.G’s CEO Mitsuhisa Ishikawa—who produced both Ghost in the Shell films—spoke at the event. Ishikawa revealed a key obstacle preventing a third film: finances. He explained that Innocence had an enormous budget, estimated at around 2 billion yen (approximately $13 million), with profits reaching a similar figure. However, the film was planned with a ten-year financial recovery period, and even after 20 years, it has yet to break even.
‘Gucci’s 25% sales collapse should shock no one’ | Jing Daily – “Gucci is so boring now.” “They’ve lost all their confidence.” “It feels desperate — just influencers and celebrities.” Comparing Gucci’s bold, visionary eras under Tom Ford and Alessandro Michele and today’s safe, uninspired iteration reveals a stark contrast. That classroom moment reflected a broader truth: Gucci’s Q1 2025 is not a temporary dip. It’s the result of a deeper structural identity crisis — arguably one of the worst brand resets in recent luxury history.
