Category: fmcg | 雜貨業務 | 소비재 | 食料品事業

FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.

Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.

They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.

The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.

I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.

  • Lenovo + more news

    Lenovo

    How did Lenovo become the world’s biggest computer company? (Economist) – large home market giving it enough time and capital to invest in products. Lenovo started off in 1984 as a television manufacturer called Legend. Lenovo then moved into making and selling PCs. In 1994, they managed to raise US$30 million. By 1999 Legend managed to buy IBM’s PC business and then became Lenovo. Lenovo is notable for the way in which it has blended Chinese and US business culture.

    Consumer behaviour

    New-to-vinyl converts talk about the joys of playing LPs | The Audiophiliac – CNET News – interesting observations about ritual and really listening to music

    Stop Generalizing About Europe | JonasBentzen.com – I wish I could have given this to clients back when I started in agency life

    Economics

    How Chinese Economic Policy Could Save Club Med Countries – interesting take on whether free trade zones would help the PIIGS countries

    Daily chart: Undue credit | The Economist – lending to decline further in western Europe, in contrast with the rest of the world

    Five economic charts that will define 2013 – Quartz

    FMCG

    How Tide Detergent Became a Drug Currency — New York Magazine – particularly interesting when you think about the way Tide doesn’t match your traditional idea of currency: it isn’t particularly portable for instance

    How to

    4 Secrets For Doing Gonzo User Research | Co.Design

    wireframe.cc – minimal wireframing tool – for free

    Ideas

    The new politics of the internet: Everything is connected | The Economist – really nice analysis of how web issues affect society and politics

    What Turned Jaron Lanier Against the Web? | Smithsonian Magazine – an antedote to data utopianism

    The Web We Lost – Anil Dash – good ideas that the social web has killed or corrupted

    The WELL: State of the World 2013: Bruce Sterling and Jon Lebkowsky – interesting if rambling discussion with author Bruce Sterling

    Innovation

    The Technium: Pain of the New – interesting review of high frame rate (HFR) film screenings and the initial consumer reaction to many pieces of technology

    Facebook?! Twitter?! Instagram?! We Did That 40 Years Ago | Wired.com – every idea has its time

    Toshiba Building A Lytro-Style Camera Sensor For Smartphones And Tablets, Planned For 2013 Launch | TechCrunch

    Media

    Edelman – Paid Media — A Change of Heart – not terribly surprising

    EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change – it will be interesting to see what the EU comes up with

    Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre | The Verge

    Topspin’s Ian Rogers to Head Beats’ New Music Subscription Service – AllThingsD

    Websites Vary Prices, Deals Based on Users’ Information – WSJ.com

    A more complete picture of the iTunes economy | asymco

    Is Facebook worth it? Film execs confide they may cut movie ads – latimes.com – the content optimisation steps that studios are taking are particularly interesting

    Chinese Social Network Douban Rolls Out Paid Music Streaming Subscriptions

    Why Does Everyone Think Google Beat The FTC? | The New Republic – Tim Wu’s great analysis of the Google verdict

    Facebook’s Confidence Is Shaken – Business Insider – interesting take on Facebook. The underlying theme is Facebook a one-trick pony or are there future services that will better justify its share price?

    Online

    British Facebook population hits 27 million – Brand Republic News or roughly two thirds of the online population

    Here’s a Heatmap of WeChat Users Around the World – seems to be driven by Chinese communities overseas

    December 2012 Social Media Report: Facebook Pages in the United Kingdom – Socialbakers – useful reference

    Flickr Photos Added to Yahoo! Image Search – I thought this was done 7 years ago?

    Yahoo’s Mail And Search Traffic Drops – Business Insider – not surprised by the search numbers, the mail numbers are more alarming

    Who Is Using Twitter in France? – huge increase in the over-55s

    Flickr: Why did Flickr drop the “e”? – Quora

    China’s Sina Weibo Rolls Out Partial English Interface [UPDATE: Sina Confirms] – it is inconsistent, but promising development

    Elapsed Time: Trying to be the one true social graph is like trying to hold water in your fist the futility of all your online social interactions being captured by Facebook

    Retailing

    No Logo | Design Week – I love this new campaign by Selfridges that I heard of via Stephen

    Security

    Nokia: Yes, we decrypt your HTTPS data, but don’t worry about it — Tech News and Analysis – but knowing that exists could encourage hackers to break Nokia so that they can sit in on the man-in-the-middle attack

    Facebook Will Fight German Anonymity Law And $26K Fine Against Zuckerberg To Keep Real Name Policy | TechCrunch

    Software

    Nokia Boss: “Today we are with Microsoft, but anything is possible” – is the contract with Microsoft non-exclusive?

    WINDOWS 8: Do People Want To ‘Touch’ Laptop Screen? – Business Insider – interesting observations about price points for Windows devices, the comments section is particularly interesting with desperate sounding justification of Windows 8. Whether people want to touch their screen they are likely to getting touchscreen laptops at some point

    Java Was Strongly Influenced by Objective-C – interesting how programming languages influence each other, how would this sit with current IP stances?

    Polyvore Engineering Blog: Web Developer Admits: Objective-C > HTML5 – provides more engaging experience

    Steve Ballmer’s Dilemma ~ I, Cringely – interesting financial analysis on Microsoft

    Communities Dominate Brands: Kantar November Numbers: Suggest Decline in Windows Phone and.. Increase in Symbian? Nokia is so doomed – interesting bits in the comments

    Samsung and NTT Docomo Bet on Tizen OS to Rival iOS/Android in 2013 | SiliconANGLE – interesting that NTT Docomo is less concerned about vendor consolidation than OS consolidation

    Technology

    Two supercomputers crunched the data and concluded high frequency trading has “little impact on our lives”

    Panasonic halting LCD production to focus on OLED TV and 4K tablet – News – Trusted Reviews – all of those LCD plants could seem like a millstone for Samsung et al in a couple of years

    Tablets Will Overtake Laptops in 2013 – AllThingsD – in the same way that mainframes and workstations / mini-computers haven’t died out but become specialised

    Tech’s Hot New Market: The Poor | Wired.com – disrupting pay-day loans etc

    USC – 25% of PC owners may switch to other devices, reports Center for the Digital Future & Bovitz, Inc. – downshifting computing power, tablets and phones as substitute products

    Global Semiconductor Revenues Grew Less Than 1% In 2012: IDC – poor PC component sales

    One In Four Americans Owns A Tablet, Overtaking E-Readers, As Printed Book Consumption Continues To Decline: Pew | TechCrunch

    Telecoms

    Future Internet Architectures Aim to Better Serve Billions of Tablets and Smartphones | MIT Technology Review – new ideas in network architecture

    Apple slashes price on Thunderbolt cable, releases additional shorter model | 9to5Mac – interesting that this story ranked so highly in Techmeme despite CES

    Web of no web

    CES: Sunnyvale chipmaker Invensense seeks to bring GPS indoors – San Jose Mercury News

    Wireless

    Schiller: Despite popularity of cheap smartphones, they won’t be the future of Apple’s products – The Next Web

    Deciphering the Decline in Spanish Mobile Accounts – NYTimes.com

    Apple secures majority of US smartphone market, Samsung dominates Europe | ZDNet

    Nokia’s Lumia Offered at Discounts – WSJ.com – looks like Nokia demand is soft

  • Autonomy + more news

    Autonomy

    H.P. Takes Big Hit on ‘Accounting Improprieties’ at Autonomy – NYTimes.com – HP can’t seem to catch a break, if the allegations are true it could also adversely affect the UK’s reputation for start-ups – having more in common with SpinVox than ARM. Autonomy provides in-organisation search across file servers. Autonomy software is used by the likes of BAE Systems. It has a reputation for being notoriously hard to set up an organisation to use Autonomy and was alleged to have a high failure rate on implementation projects.

    Business

    Jobs Guru Spills Secrets About Older Workers | TIME.com – skills rather than experience is what sells

    Online behavioural advertising: OFT investigates personalised pricing based on consumer online tracking

    Chart Focus: Why bad multiples happen to good companies

    Consumer behaviour

    Shifting US Demographics Influence Electoral Strategies – SPIEGEL ONLINE

    Design

    Creative Review – Vintage billboards – great to look at for inspiration

    Japanese Gadget Makers Need A Miracle – Business Insider – make products more fun or more desirable

    Sharp Suits, a website created by a bunch of Irish designers who have made posters out of the stuff that clients say.

    Economics

    More than half of Brits vote to ditch the EU – Quartz – and trade with who exactly? Burnt EU countries may not play nicely with the UK as part of wider looser relationships, also likely to impact UK financial services sector further

    Exclusive: Worried Germany seeks study on French economy – sources | Reuters

    FMCG

    P&G’s market share drops, employees depart in China|WantChinaTimes.com

    Chinese condom brand recruits female ‘testers’|WantChinaTimes.com – I suspect that this is a great buzz marketing ploy

    Gadgets

    Apple Invents Very Cool Next-Gen Dual Mode Headphones! – Patently Apple – is it just me or do these look like a typical pair of DJ headphones?

    Hong Kong

    V Perspective: 寫英文無前途?The End of English Language in HK?

    How to

    Five handy Pinterest tools to help you measure success | Econsultancy

    How to Watch Hulu Videos Outside the U.S.

    Three Mac apps to help you self publish your book — Apple News, Tips and Reviews

    How to Grow a Facebook Page in an Edgerank World | Tots 100

    how to easily delete your online accounts | accountkiller.com

    Ideas

    How the Internet is Shaping Our “Global Brain” -Harvard Business Review

    Drone pilots too bored, MIT study suggests – First world problem revealed in lab simulation | TechEye

    Innovation

    US military invests in 3D printing on the frontline

    Luxury

    Global brands set higher price for products sold in China|WantChinaTimes.com – combination of taxes and pricing strategy

    Media

    Chinese Billionaire Spends $130 Million To Make A “Hollywood-Style” 3D Movie (Video) » M.I.C. Gadget – it looks like first steps, its what’s next that will be of interest

    Social gaming most popular among women: Spiral Media – Campaign Asia-Pacific – not surprising

    Facebook to launch advertising ROI tool – Marketing magazine – dealing with perception gap and marketing manager concerns

    Financial Times’ German offshoot to close – RTÉ News – the brand was wrong for Germany

    Pinterest Takes a Step Towards Making Money by Inviting Businesses to Join – Technology – The Atlantic Wire – finally formal brand page offering

    Facebook Pages: Why I don’t like Nest thermostat or anything else anymore. | Nathan Kontny

    NEWSPAPER ABCs: The Sun descends as i motors past 300,000 copies – Media Week

    7 Navy SEALs disciplined for role with video game – CBS News

    McClureMusic.com | Sony Japan domestic catalog finally on iTunes

    Online

    The Power of Like 2: How Social Marketing Works – comScore, Inc

    Stewart Butterfield’s Glitch Is Closing – Business Insider – sad as the concept was great

    Twitter prosecutions: Nature not reach of Twitter messages should determine whether prosecutions should be pursued, expert advises Keir Starmer

    Retailing

    Minding the store | asymco – how retail experience is part of the dialogue with the customer rather than just a channel

    Security

    UK government is going headlong for internet filtering- The Inquirer – for a government that abhorred the ‘nanny state’ of the previous administration, this seems like a retrograde step. It also sends out the wrong message about the UK in terms of values. The UK uses Huawei network technology for this

    Software

    Apple’s journaling system for iOS makes geotagging a system-wide feature

    Netflix CEO Reed Hastings On Microsoft Windows 8, Surface Challenges – AllThingsD

    Steve Ballmer: Android Ecosystem Is Wild And Uncontrolled, Apple Is High Priced And Highly Controlled | TechCrunch – but will it be Nokia filling the gap?

    Android and Apple OS shares show mountain MS must climb • The Register

    Apps on Facebook.com – Facebook Developers

    Minding The (Apple)Store | Monday Note – it reminds me of the lack of attention that Rank Leisure and most restaurants pay to noise level. However in cultures where noise, hustle and bustle are part of the experience, this maybe just the ticket

    Apple’s design problems aren’t skeuomorphic « counternotions

    Microsoft’s Midori operating-system skunkworks project soldiers on | ZDNet

    Technology

    U.S. Kids Continue to Look Forward to “iHoliday” | Nielsen Wire – interesting that 13+ years old kids have a lower predisposition to buy Apple products than tweens

    Panasonic prepares for garage sale, to axe 10,000 jobs | Reuters

    Web of no web

    Is Siri really Apple’s future? « counternotions

    Wireless

    Xiaomi may exit the smartphone market in one year|WantChinaTimes.com

    Cisco Acquires Enterprise Wi-Fi Startup Meraki For $1.2 Billion In Cash | TechCrunch

    Ofcom sets UK 4G auction plans: Submissions by December 11, bidding in January and rollout in May/June 2013 – The Next Web – will the UK government get the auction prices they want? I doubt it

    ARM CEO Warren East Says Mobile Chips Will Move into Energy-Efficient Desktops, Laptops, and Servers. | MIT Technology Review – computing power per watt

    Samsung Chip Factory Reportedly On Hold – WSJ – if it is Apple related, interesting that Samsung phones wouldn’t pick up the slack in demand? Is is more economic outlook related?

  • Jamie Hewlett + more news

    Jamie Hewlett

    Jamie Hewlett was not someone that I would have associated with luxury menswear brand Dunhill. Dunhill have been creating interesting content for a number of years, that used to be accessed through an iPad application and their own site. This interview with Jamie Hewlett is brilliant. Hewlett’s talent as a comic creator developed early with him working in the studios of Bob Godfrey. Godfrey is famous to UK TV watchers for the cartoon series Rhubarb & Custard. After college Jamie Hewlett was recruited for Deadline magazine, which is where his iconic Tank Girl creation was formed and his relationship with Damon Albarn of Gorillaz.

    Jamie Hewlett submarined during the 1990s when the underground became mainstream drawing Get The Freebies. Eventually Jamie Hewlett teamed up with Albarn to provide the visual look of The Gorillaz.