Ged Carroll

G Collection

Published: (Updated: ) in fmcg | 雜貨業務 | 소비재 | 食料品事業, luxury | 奢華 | 사치 | 贅沢, style | 時尚 | 유행 | ファッション by renaissance chambara aka Ged Carroll.

Godiva have come out with some bling-bling chocolates designed by a pastry chef appropriately named the G collection. The G collection moves Godiva deeper into luxury territory than it already is. It also marks a change in luxury that started with premium fragrances. Luxury is now about (relatively) accessible experiences, rather than its traditional space of […]

Swiffer

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, fmcg | 雜貨業務 | 소비재 | 食料品事業, gadget | 小工具 | 가제트 | ガジェット, marketing | 營銷 | 마케팅 | マーケティング by renaissance chambara aka Ged Carroll.

Swiffer is a US homeware brand owned by Proctoer & Gamble. Proctor & Gamble had to do a product recall last week on a battery operated vacuum cleaner that they sold in the US market under the Swiffer name. The product could overheat in certain circumstances and they had received 14 complaints. I was impressed […]