Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • The One Device: The Secret History of the iPhone by Brian Merchant

    I bought The One Device when it came out in July and have gone back and forth reading it. I’d read books on Silicon Valley before; the Apple eulogy  Insanely Great by Steven Levy which told of the graft and hard work that went into the original Macintosh or Where Wizards Stay Up Late by Hafner & Lyon which discussed engineers working really long works. My favourite one is still Robert X Cringely’s Accidental Empires that portrays Gates as a coupon-clipping megalomaniac and Steve Jobs as a sociopath cut from the same cloth as Josef Stalin.

    Merchant’s The One Device is different. It doesn’t eulogise in the same way, but it also lacks immediacy as it feels detached from its subject matter. Unlike Levy’s work, Apple didn’t cooperate with Merchant at all. The book is broad in scope and sometimes loses its way, each one of the chapters could have been an interesting short book in their own right and this leaves it being faintly unsatisfactory.  I guess this is one of the reasons why it took me so long to read it.

    In the meantime the book stirred controversy over quotes attributed to Tony Fadell about then colleague Phil Schiller.  This made me cast a critical eye over some of Merchant’s adventures in the book. In particular inside the Foxconn industrial complex.

    On a more positive note, Merchant’s vision is grander than previous authors. One man’s mission to pull all the intellectual threads together on what made up the iPhone. The iPhone moves from becoming the child of an over-worked and under-appreciated Apple engineering team to being the totem of a global village.

    If you’ve read a quality newspaper you know what he’s going to say about the global supply chain. He also touches on the decades of software and technology development that led up to the iPhone.  How its multi-touch interface came out of a 1990s doctoral thesis. Ultimately the value of Merchant’s book many not be his writing, but instead becoming a new template for journalists writing on Silicon Valley to look beyond the David & Goliath mono-myth and instead dig into the tangled history of innovation. More book reviews here.

  • Apple Knowledge Navigator + other things

    Apple Knowledge Navigator

    Apple Knowledge Navigator was a rewarming of Vannevar Bush’s ideas in his essay ‘As We May Think that’ was published in the July 1945 issue of The Atlantic. There is a clear line between Vannevar Bush’s notional Memex machine and the Apple Knowledge Navigator.

    While Bush had the good sense to realise that a device with all of a user’s books, records, and communications had value. It reminded me a lot of the modern smartphone or the Wikireader. But there was less consideration with regards organisation and search in the Memex.

    These were some of the challenges that Apple thought through in this 1987 concept film.

    The Apple Knowledge Navigator concept film had really interesting search concepts in it. It is a shame that we’re nowhere near where Apple thought search and natural language processing would have been in 2007. This is still a concept video for today.

    Business

    Apple should shrink its finance arm before it goes bananas – The Economist – the risks associated with Apple’s cash mountain

    Media

    Update on Our Advertising Transparency and Authenticity Efforts – Facebook Newsroom – desperately trying to get ahead of regulation

    China Box Office: ‘Geostorm’ Blows to $33 Million Win as ‘Blade Runner’ Flops – Variety – interesting that Blade Runner cratered. I talked to a couple of friends and found out that the first film was not known in China, even amongst film buffs. Secondly the Chinese name was very misleading – moviegoers were expecting a film about a killer.

    How many people see your content on each digital channel? | The Drum  – bookmark for heuristics

    Retailing

    Amazon gains wholesale pharmacy licenses in multiple states | stltoday.com – this is going to blow up the share performance of Walgreens, CVS etc etc. More related content here.

    Security

    Facebook denies ‘listening’ to conversations – BBC News  – probably not the microphone, but would be surprised if they aren’t dipping into chat data or beyond

    Software

    Huawei AppStore and Huawei Video Service heading to Europe in 2018 – Gizchina.com – interesting move challenging Google

    LG K7i (LGX230I) – Smartphone With Mosquito Away Technology | LG India – if this wasn’t being sold on a legitimate LG site I would question if this was a shanzhai phone with fake LG branding. Its an interesting idea though

  • Mosby + other things

    Mosby

    Mosby is a long haired Belgian shepherd. His owner put together a monologue and some carefully curated footage to come with simply great content. Mosby’s Motto is deceptively simple. I imagine that it required a lot of raw candid footage that was then skilfully edited down into this two-minute video. The copywriting around Mosby also taps into popular themes around YOLO and follow your passion 

    Wrestling vs. rap

    The hyperbole of wrestling commentary with the rhymes of Snoop Dogg, it sounds like a marriage made in heaven right?

    Leica manufacturing

    I am a sucker for manufacturing and process videos. This video by Richard Seymour (not the Richard Seymour, design god and the talented one in SeymourPowell, but a similarly named photographer) on how Leica turns out its M-series cameras

    Verbing Velcro

    Velcro using humour to make a serious point about their brand IP. They challenge that Velcro faces is the degree to which their name ‘verbs’ as Faris Yakob would put it. Think about the way people might label their pet a ‘velcro’ dog because it sticks with them all the time. Velcro has been used as a synonym for clingy. All of this is great for marketing, bad for legal affairs.

    Greg Wilson

    This week I have mostly been listening to Greg Wilson. Wilson was one of the first DJs at The Hacienda and has been doing great productions for the last decade. This mix of early house classics surprised me a little because of his programming style (what he chose to play, the order and how he segued between the tracks). Wilson’s style was much more akin to that of the disco era DJs – it was all about the smooth flow, less about taking people on a journey or driving the dance floor in a more kinetic style and it caused me to re-listen to tracks that I have been familiar with for the best part of three decades. The context of Wilson’s had shifted them so fundamentally. More related content here.

  • Grenadier car project + other news

    Grenadier

    Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off.

    Grenadier market?

    The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers as luxury vehicles, you can still get a barebones one in markets like Australia, the Middle East and Africa. Mercedes still does a bare bones G-Wagen.

    Grenadier costs

    A mass production assembly line for the Grenadier including tooling would cost about £100 million or so, based on previous refits I have seen done at the Vauxhall car plant in Ellesmere Port.

    That wouldn’t include an engine foundry. I would expect Grenadier to raid the parts bins of other manufacturers for things like engines. They will buy off the shelf transmissions from the likes of ZF or Magna PT, if they can’t raid a parts bin. The problem with raiding parts bins is that you are using products that are designed to be digitally integrated together now. Would companies like VDO be able to provide you with analogue instruments? Most modern cars aren’t unreliable because of cabin electronics, the problems are usually the underlying mechanics and control systems. Those electronics are put there to get the vehicles to ‘limbo’ under the tightening environmental standards and Grenadier will be no exception.

    Overall development of the Grenadier may cost multiples of the price of the production line, including type approval across markets.

    Business

    Publicis and WPP are takeover targets and Accenture ‘looks a credible buyer’, bank says – interesting hypothesis

    T-Mobile and Sprint are in active talks about a merger | CNBC – Son-san and Legere could be an interesting and complementary mix

    Consumer behaviour

    Under The Surface: The Why of Chinese Consumer Behaviour | Holmes Report  – with a billion people and a fast-growing economy, those feelings of uncertainty are even more profound and widespread.   The true meaning of technology for Chinese users? The ability to feel in control in an era of anxiety.

    Douglas Todd: Men do well in science and tech, but lag elsewhere | Montreal Gazette – the real reason more males complete STEM degrees, says Tabarrok, of George Mason University, is that, to put it too bluntly, “the only men who are good enough to get into university are men who are good at STEM. Women are good enough to go into non-STEM and STEM fields.”

    The findings of Card, of the University of California, Berkeley, and Payne, of McMaster University, are consistent with wider concerns about the under-representation of men in higher education and in many sectors of the labour market, says Tabarrok.

    “If we accept the results (of Card and Payne), the gender-industry gap is focused on the wrong thing. The real gender gap is that men are having trouble competing everywhere except in STEM,” says Tabarrok – the big question is the why? It also makes one wonder if the narrative of privilege has gone into reverse for some reason?

    Economics

    Sustainable development: China’s path out of poverty can never be repeated at scale by a country again — Quartz – interesting read. It puts the internet into perspective, shipping containers had more impact in China’s economic rise

    Ethics

    Idle Words | Anatomy of a moral panic – worthwhile reading as it illustrates the current poor state of news reporting

    Ideas

    Blade Runner 2049_: Inside the Dark Future of a Sequel 35 Years in the Making | WIRED – “Blade Runner changed the way the world looks and how we look at the world,” William Gibson says. It was one of the things which inspired me to move to Hong Kong

    Innovation

    Really interesting hologram imagery created using the persistence of vision effect

    Here’s another example of it from a Chinese company in Shenzhen thanks to Naomi Wu for the video. According to Naomi this is a Rainbo device.

    Media

    ​Facebook: news a pagamento entro il 2017, anche in Italia – Rai News – Facebook to trial paywalled content

    China’s Booming Live Streaming Market Has Reached Its Zenith – Huajiao. Long answer: emoji-like “gifts” from the viewers that can later be cashed in for money. Chinese viewers are less enamored by mindlessly goofy check out my six pack vids (*cough* Logan Paul), and more interested in watching the mundanities of their favorite influencer’s everyday life — i.e. singing in the shower, driving, and… slurping soup? – There is a clear line between this and things like Korean ‘eating’ videos.

    Influencer Marketing Effectiveness is Limited by Management! | PARKLU – not only China!

    Uber Sues Mobile Agency Alleging Ad Fraud – WSJ – interesting implications around tracking showing weakness in Uber’s much vaunted data expertise?

    Should Social Go Local? | The Daily | L2 – some nice assets

    Online

    Twitter to test longer tweets – but only for European languages – Mumbrella Asia – to be honest it makes sense for languages like German and Finnish

    The New York Times on Facebook

    The First Web Apps: 5 Apps That Shaped the Internet as We Know It | Zapier blog – great lunch time read

    Security

    DuckDuckGo: The Solopreneur That Is Beating Google at Its Game – The Four-Week MBA

    Signal Has a Fix for Apps’ Contact-Leaking Problem | WIRED – I so hope they sort it

    Distrustful U.S. allies force spy agency to back down in encryption fight  – academic and industry experts from countries including Germany, Japan and Israel worried that the U.S. electronic spy agency was pushing the new techniques not because they were good encryption tools, but because it knew how to break them.

    The NSA has had to drop all but the most powerful versions of the techniques – those least likely to be vulnerable to possible hacks by the NSA

    Technology

    Unilever finds startups can replace some agency tasks – Digiday – marketing automation gone mad

  • AMD Live and the connected home ten years later

    A decade ago I worked on AMD Live. A hodgepodge of hardware and software that provided media access where ever and whenever you wanted it.  Here is a short video that we made at the time to bring it to life. The idea was that AMD would be able to sell higher specifications of PC components into the home to act as digital hub. They wanted to push their Opteron server processors into the home.

    An engineer came in and spent the best part of a day setting everything up throughout the house prior to shooting the film. At the time much of the streaming boxes didn’t work as promised so some of the screen images were put in post-production. There was a mix of cloud services and home hosted content. At the centre was a PC running Windows Multimedia Centre. There was a raft of third-party apps needed as well

    • Network management apps
    • Video and image compression apps
    • Instant messaging (that wasn’t MSN or Skype – no idea why it was in the bundle)
    • TV tuner software
    • A music jukebox application
    • Network management
    • An AMD GUI which provided a 3D carousel effect and integrated web browser

    It was all a bit of kludge.

    Digital content was well on its way. Streaming technology was well known but unstructured. RealNetworks had been going commercially since 1997, but the playback quality was dependent on Internet network connectivity, We only started to see widespread DSL adoption from 2003 onwards in the UK. By the first quarter of 2003, DSL was enabled at 1200 of the 5600 telephone exchanges across the UK.

    Apple’s QuickTime streaming server was open sourced back in 1999; so if anyone wanted to set up a streaming network they had the technology to do so.

    Digital audio content prior to 2003 had largely been ripped from optical media or downloaded online via FTP, Usenet or P2P networks. iTunes launched its music store in 2003.

    From a standing start in 2002; by 2004, 5 million devices with a HDMI connection had been sold. The built in copy protection had been developed by an Intel subsidiary and was adopted by all the big Japanese consumer electronics manufacturers.

    By 2005, Apple had started selling iTunes movies and TV programmes  alongside its music offering that allowed sharing of an account on up to 5 concurrent devices.

    Apple launched its MFi programme in January 2005, which begat a raft of speakers and stereos with iPod connectivity in the home and the car.

    Sonos released its speaker system including a wi-fi mesh network and AES network encryption. Flickr had a well documented API that allowed for a fully functioning photo album and picture streaming which was used in early web 2.0 mashups.

    AMD Live was on the back-foot from day one. From a high end perspective of audio streaming Sonos had it locked down. For everyone else moving an iPod from room to room had the same effect.  Mini-video servers could be configured from mini-PC boxes, but they were only for the technically skilled. Even the Mac Mini launched in 2005 didn’t make the process much easier. The key advantage is that it could use iTunes as a video source and a playing software.

    Back then because it was US centric in its view AMD Live completely ignored the rise of the smartphone as a music playback device.  By 2007, Nokia launched ‘Comes With Music‘ which put mobile streaming in play. Apple Music and Spotify have now made streaming effortless. Video playback now comes from devices the size of a thumb drive. New intermediate screens from tablets to smartphones changed viewing habits and the PC has become redundant as the home hub for all but the most enthusiastic AV aficionados.