Category: korea | 韓國 | 한국 | 韓国
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GOOP + more things
The power of niche | Campaign magazine – Dave Trott on GOOP – The New York Times said: “The weirder GOOP went, the more its readers rejoiced. Every time there was a negative story about her or her company all it did was bring more people to the site.” Paltrow told a class of Harvard…
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Muslim minorities + more things
Inside China’s Push to Turn Muslim Minorities Into an Army of Workers – The New York Times – wants to remake them into loyal blue collar workers. Where this gets interesting is with China’s belt and road neighbours like Kazakhstan who have families that span the borders. China’s muslim minorities push has a wider impact…
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Media agency interviews & things that made last week
Media agency interview with Simon Peel of Adidas There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising, interviewing Simon Peel. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter. More on…
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US military right to repair + more
Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…
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The spirit of halloween & things that made last week
New York public transport gets into the spirit of Halloween. Halloween in the US is based on the Irish traditions, but the US spirit of Halloween that have been expanded and adapted to the new world over time. More here – MTA Making Subway Scarier Than Usual This Month – Gothamist – to be fair you…
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Choi Hyun woo & things that made last week
Choi Hyun woo TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea. Looking at data from home shopping company CJ ENM Commerce division, sales are starting to focus more on premium and luxury products from international…
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Glade e-tailing + more stuff
Glade fills packaging pillows with its scent in creative product sampling campaign with Walmart | Contagious – Glade fills packing pillows in Walmart e-commerce orders to provide scent samples and drives a double digit uptake in online sales (which is huge in CPG). It also provides Walmart with a uniquely pleasant e-commerce experience. More retail…
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To lose a child & things from last week
Amazing Singaporean content on what its like to lose a child. The pain and anguish of the parents talking about what its like to lose a child comes through. Time doesn’t seem to be the healer when it comes to The questions were a very powerful device to get across this story. Hong Kong bakery’s…
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Gundam into Space + more stuff
Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. I mean if a Gundam goes into space, what’s next? Godzilla takes part in the olympic torch relay…