Category: korea | 韓國 | 한국 | 韓国
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Nike Air campaign + more
Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: More Nike related content here. It isn’t…
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Brands using politics + more
Brands using politics as a trope. First up, Kelloggs Korea’s campaign for green onion flavour Chex breakfast cereal. They were allowing consumers to ‘vote’ for the president of Chex. In 2004, Kellogg’s Korea decided to hold a cute little promotional contest online: an “election” to decide “the President of Chex.” The two candidates were the delicious…
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Chinese diplomatic failure + more
‘Chinese diplomatic failure’ as Australia’s dovish voices fall silent – Inkstone – it will be interesting to see if this Chinese diplomatic failure forces the Chinese government to alter its approach China’s Trillion-Dollar Campaign Fuels a Tech Race With the U.S. – WSJ – to develop next-generation technologies as it seeks to catapult the communist…
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25 technologies
25 technologies that have come to prominence during the past quarter century and have changed the world. CNET came up with their own list. That inspired me to take a run at it and make my own list of 25 technologies. CNET’s list My list Apple iPhone SMS and instant messaging Wi-Fi Wi-Fi IoT (internet…
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Hana Kimura + more things
Hana Kimura Hana Kimura was a reality TV star appearing in a Netflix Japan show. She got a lot of unfair online abuse which contributed to her taking her life. Kimura was just 22 years old. YouTube user Nibota does a really good download on what happened. It mirrors experiences reality shows around the world…
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Cathay Pacific problems + more
Cathay Pacific merger hits roadblock from aviation regulator: report | Hong Kong Business – this makes sense as the ‘other shoe dropping’ following last years resignation of Cathay Pacific CEO Rupert Hogg due to Chinese government pressure amidst the Hong Kong protest movement. This appears to be all about squeezing Hong Kong business to kowtow…
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Oldest working computer + more
Fujitsu runs probably the world’s oldest working computer. I hear a lot of techies I respect like Grace Quek complain about the use of old languages like COBOL. Not even COBOL would run on the world’s oldest working computer. Lord only knows what they’d make of this electromechanical computer operated and maintained by Fujitsu. I…
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Generations or life stages?
Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…
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TSMC to SMIC + more things
Huawei is gradually shifting chip production from TSMC to SMIC – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here. Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting…