Category: legal | 合法的 | 법률학 | 法的

Legal is defined as everything connected with the system of law within a country or area. The definition Law is a system of rules created and enforced to regulate behaviour, usually it belongs to a country or an area.

Online and innovation have often evolved way in advance of laws and the legal system’s ability to cope.

The emphasis that different systems have produces a number of challenges. China’s systems are locked down under their view of cyber sovereignty to avoid a contagion of western ideas. Yet they and other authoritarian regimes treat the open western systems as a battle space to destabilise other countries and attack their critics.

The US system favours free speech over privacy, which directly clashes with European values. Much of these European values were shaped in the aftermath of having lived under Warsaw Pact era authoritarian regimes.

There is a clash of the ages undertaken over ethics and power and what’s legal. The law offers up more questions and ethical traps than answers. It’s into this legal morass that my posts tend to land, usually at the point of intersection between ethics, the law and technology.

When I started using the web I believed that it was a unique extra-legal space similar to what John Perry Barlow outlined at the start of the ‘web’ as we now know it.  The reality is that the net has already been staked out by businesses that look rather similar to the robber barons of the gilded age. Authoritarian regimes found it surprisingly easy to bend to their will and now sell their expertise around the world.

  • TSMC analysis + more news

    TSMC analysis by DigiTimes

    Taiwanese technology industry publication DigiTimes has some some great ‘state of the industry’ analysis pieces. They have placed Taiwan Semiconductor Manufacturing Corp. aka TSMC at the centre of this.

    TSMC dossier (4): Technology contention among world-class leaders | DigiTimes – size of process is only part of the story. Interesting data on how TSMC, Samsung and Intel compare in terms of node transistor density by wafer foundry

    TSMC dossier (6): Possible ways to defeat the world’s top foundry houseTSMC’s concern is not getting surpassed in process technology or losing key customers but being overtaken by someone figuring out how to combine quantum technology and IC design. In-memory computing becoming a reality might be another scenario where TSMC could lose its competitive edge. However, according to Yu-Chung Lin, a DIGITIMES consultant devoted to the study of quantum technology application trends for years, large-scale commercialization of quantum technology is unlikely to happen before 2025. In-memory computing comes with high costs. If Samsung with leading-edge memory technologies really makes a breakthrough, TSMC will have to brace for challenges

    China

    The EU’s unsustainable China strategy | Chatham House – International Affairs Think Tank – really good read from Chatham House

    DiDi’s Troubles, Tweets of the Week (Corruption, Waluigi+Mao, Fish Hugging, Which Chinese Ministry Works the Hardest?) – by Jordan Schneider – ChinaTalk – interesting commentary on China’s regulatory environment, not so great news for western investors

    Consumer behaviour

    Mediatel: Mediatel News: Attention Revolution: a new column by Professor Karen Nelson-Field

    Recommitting to Trust | Edelman 

    Economics

    The Economic Fundamentals of Chinese Communism’s Successes and Failures by Nancy Qian – Project Syndicate 

    Germany

    China-Konzern will deutsche Gaming-Firma kaufen: Wegen Kriegs-Simulationssoftware? – Politik Ausland – Bild.de – Tencent is planning to take over the German game developer Crytek – but Bild reports they hope to use the “CryEngine” developed by Crytek to produce war simulation programs for the Chinese army

    Hong Kong

    Fall of Hong Kong’s opposition camp: mass arrests in era of protests and national security law – really nice visualisation showing the 173 activists including 108 district councillors have been arrested since 2019

    Leung Kin-fai and the question of condemning violence – by Kevin Carrico – so much in this essay to unpack

    Hong Kong’s national security trial debates Malcolm X’s legacy — QuartzLeung argued that forceful and peaceful resistance can play complementary roles in a social movement, invoking Martin Luther King and Malcolm X as representing the two different styles of resistance in the US civil rights movement. In that 2016 interview, Leung also advocated for protesters to use a level of force that’s equal to that of the police. It’s an idea that evokes another line in Malcolm X’s “The Ballot or the Bullet” speech: “I’m non-violent with those who are non-violent with me.” – so the Hong Kong government is not only oppressing its own people but suggesting that African Americans should have been jailed as national security risks?

    Ireland

    Irish language introduces new term for people of color | IrishCentral

    Legal

    Translation: Cybersecurity Review Measures (Revised, Draft for Comment) – July 2021 | DigiChina

    Luxury

    Defying conventions, Chinese millennials turn to watches | Vogue Business – “There are lots of common points among women who are enthusiastic about watches, including financial and intellectual independence, and having a refined attitude towards shopping luxury goods,”

    Luxury is culture now. Here’s how | Vogue Business – Vetements has teased a rebrand as a platform for young talent. Gucci spotlighted 15 emerging brands including Collina Strada and Bianca Saunders at November’s GucciFest film festival. Saint Laurent recently teamed up with Bang & Olufsen, Baccarat and JL Coquet on a lifestyle product series. Luxury brands no longer sell just their brand. In a new era of consumer expectation for shared values, brands are curating platforms to function as tastemakers to extend their own brand halo into the wider cultural world

    Marketing

    Dunkin’ drives audio ad results by matching background music to listeners’ tastes | Marketing Dive – this did make me wonder about brand. In particular the role of audio branding and about the role of jingles in culture.

    Splash and Dash; Ford Fragrance Shows Petrol Fans They Won’t Miss out with Mustang Mach-E GT | Ford of Europe | Ford Media Center – as a non-driver I miss the ritual of going to the petrol station and filling the tank. As a kid I loved accompanying my Dad to do it.

    Till Jagla adidas Collab King Exclusive Interview: Why He Left“Now Energy is a new hype creation unit that really puts storytelling at the heart of everything we do,” says Jagla. “It was literally starting a brand within a brand. It was all the bad and ugly of the startup brands.”

    Media

    Cannes Film Festival, Risking China’s Ire, to Screen Hong Kong Protest Documentary – WSJ – Hollywood has been trying to court China. This feels like they’ve given up the ghost on this.

    GB News in crisis as exec quits and presenter is pulled for ‘taking the knee’ | The Guardian – GB News – set up on the basis that free and open debate is no longer possible in the mainstream media due to an all-pervasive “cancel culture”, was overwhelmed with complaints that after only a few weeks on air it had gone “woke” and its content was not sufficiently rightwing.

    Online

    How Vietnam’s ‘influencer’ army wages information warfare on Facebook | Reuters

    Financial services advertisers in the UK must meet Google verification requirements by August 2021 – how on earth will YouTube survive? Unless Google sets the bar really low, or those ‘forex training courses’ count as education. But then, that’s how OneCoin managed to get around their problems as well. This might not be the panacea that Google would want it to be seen as.

    Pluralistic: 15 Jul 2021 – Pluralistic: Daily links from Cory Doctorow – interesting thread on how Facebook has disbursed its Crowdtangle analytics team. The reality is that social monitoring tools have been going dark for years. Most of them disproportionately rely on Twitter. Twitter has an outsized importance for its audience size due to it being favoured by journalists. Doctorow’s post however looks specifically at these Facebook moves

    Security

    We Got the Phone the FBI Secretly Sold to Criminals | Vice 

    Philippines calls claim China influenced 2016 election to favour Duterte ‘nonsense’ | South China Morning Post – Former foreign secretary Albert del Rosario made the claim at a forum on Monday, citing a ‘most reliable international entity’. He said senior Chinese officials were ‘bragging that they had been able to influence the 2016 Philippine elections so that Duterte would be president’ – I wouldn’t be surprised if China did try to influence the election result. However I am surprised that Chinese officials would be so indiscreet. The risks of that getting back to Beijing are too great, unless they wanted to be found out

    Threat to UK from hostile states could be as bad as terrorism, says MI5 chief | The Guardian – while the threat from Russia, as demonstrated by the poisoning of the Skripals in Salisbury, is familiar to the British public – the spy chief will argue that threats that typically come from China are not. McCallum will say that universities and researchers risk “having their discoveries stolen or copied” if they are not vigilant and that businesses could be “hollowed out by the loss of advantage they’ve worked painstakingly to build”.

    Technology

    Russia to Build 8-Core RISC-V CPUs for Laptops, Government Systems – ExtremeTech

  • Chanel + more news

    Chanel

    Chanel invested $1.1 billion during a pandemic. Here’s where and why | Vogue Businessnew client-facing tools like concierge shopping services and an app linking existing clients with fashion advisors, store upgrades, including the purchase of its New Bond Street store in London, a new fashion, watches and fine jewellery store in Beverly Hills planned for next year, a new Paris manufacturing hub for artisans called 19M, creative collections and an ongoing commitment to sustainability – Chanel has been making some smart moves, when most other brands; even luxury ones were hunkered down. Chanel is looking to come out of the blocks strong. The new manufacturing hub is going to drive innovation and creativity at Chanel for years. The new Chanel French manufacturing facility is a world away from Burberry and Balenciaga manufacturing in China. I think that the Chanel investment in real world retail indicates the continued importance of experience in luxury retailing. It is also interesting that Chanel wasn’t making moves into casual luxury a la Kenzo, Dior or Louis Vuitton. This Chanel development will be worth keeping an eye on.

    Consumer behaviour

    George Packer: The Four Americas – The Atlanticthe sunny narrative of Free America shone on, its policies eroded the way of life of many of its adherents. The disappearance of secure employment and small businesses destroyed communities. The civic associations that Tocqueville identified as the antidote to individualism died with the jobs. When towns lost their Main Street drugstores and restaurants to Walgreens and Wendy’s in the mall out on the highway, they also lost their Rotary Club and newspaper—the local institutions of self-government. This hollowing-out exposed them to an epidemic of aloneness, physical and psychological. Isolation bred distrust in the old sources of authority—school, church, union, bank, media. – this is a really great read

    Government, which did so little for ordinary Americans, was still the enemy, along with “governing elites.” But for the sinking working class, freedom lost whatever economic meaning it had once had. It was a matter of personal dignity, identity. Members of this class began to see trespassers everywhere and embraced the slogan of a defiant and armed loneliness: Get the fuck off my property. Take this mask and shove it. It was the threatening image of a coiled rattlesnake: “Don’t tread on me.”

    Social class in America – Noahpinion – worthwhile reading alongside George Packer’s essay

    Why “lying flat,” a niche Chinese millennial meme, alarms Beijing — Quartz – Chinese youngsters, or in general the working population, have experienced huge societal and political changes in the past nine years, [leading them to realize] that there is neither the possibility for initiating a revolution nor the freedom of expression. Under such a condition, lying down has become the only option,” Wu told Quartz.

    Why I Have 75 DVDs and Blu-Rays on Top of My 5 Streaming SubsAs a Reddit user named Ben, who goes by Cinema Adherent and says he’s collected 5,000 discs, told me recently, “With services like Netflix you are always at the whim of whatever they could license for the cheapest this month. Good luck finding what you want to watch when you want to watch it.” – its the same with streaming services. I have a mix of discs and streaming subs too

    I think that this is the interesting start of something: How Secondhand Clothes Sellers Are Driving Conversations Around China’s Recycling Economy

    Culture

    [Letter from Los Angeles] The Anxiety of Influencers, By Barrett Swanson | Harper’s Magazine – this reads more like something in a Cory Doctorow short story than real life. But its real life

    Japanese comic riles China’s nationalists for giving revered Mao a zombie look|AppledailyThe offending images were created in the third episode of Arakawa’s “Raiden-18” series. Mao, a former leader of the Communist Party, came across as a corpse that had a spell stuck to his forehead saying “where are the toilets,” comic illustrations circulating on the web showed. It appeared that Arakawa, who had visited China before, had created a satire to bemoan the lack of public toilets in the country. – this is brilliant

    Ideas

    How Xi’s China came to resemble Tsarist Russia | Financial Timesthe last ruling Communist party of a major country has morphed into a conservative reactionary party bent on preserving the power of state capitalist elites and advancing a distinctly 19th century form of ethno-nationalist imperialism – true, but this would sting in China

    Intellectual property

    Kiwi wars: the golden fruit fuelling a feud between New Zealand and China | New Zealand | The Guardian“It’s very naive,” says Gao. “You are relying on local authorities to protect your interests. And if they don’t, what do you do?” It is clear that the cultivation of Sungold in China is happening with the tacit permission of local governments, he says: “Such large-scale growing … it’s not individual.” Beijing may feel a degree of pressure to protect its global image, but state and local government officials are far less likely to be driven by China’s international obligations or reputation, he says. “Local government officials do not care,” he says. “. They don’t care about a free trade agreement between New Zealand and China. You have very little leverage to really get local authorities on your side, because they are not on your side. They are on the side of local growers.” – New Zealand’s China policy failure in a microcosm

    Media

    Behind the scenes at China TV: soft power and state propaganda | Financial Times 

    Mediatel: Mediatel News: The week in media: only one winner from the GBNews ad boycottthe aggressive and bullying manner in which campaigners have urged brands to boycott GBNews is worrying. Such fanatical behaviour has become an unhealthy feature of social media – ever quicker to blame and punish, but ever slower to be considerate and patient. 

    While many brands quickly pulled their ads off GBNews in response to the boycott, one advertiser had the bravery and integrity to say no to these demands and explain why. 

    The Co-op – hardly a bastion of “hate” given its longstanding associations with community organisations, education and the Labour Party – already had a policy in place after consulting its members about its advertising approach. 

    It made a statement reminding us of its approach and its three principles: 

    • We will not seek to affect the editorial independence of publications or channels; 
    • We will not undermine the commercial value of our society for our members; and 
    • We will ensure our values and principles are clear and undiminished regardless of surrounding content. 

    How refreshing that a brand was able to show a) it has already been thinking about this issue for a while; b) it took full responsibility for placing the ad on GBNews; and c) it has a clear regard for the importance of news media and a diversity of opinions

    Zhihu’s refreshing perspective on Gaokao & behind China’s cravings for vegan meat – Zhihu is a Q&A platform, not a million miles away from Quora in terms of depth and breadth of content. I am not sure how this Zhihu content will be seen by the party

    Security

    China links pose a threat to academic freedom in Britain | Financial Times – UK universities don’t seem to feel any societal obligation to the UK beyond existing and carrying on growing. They have expanded campuses into China. They benefit form ‘brand UK’ but feel no obligation to it. Rather like multinational companies before them. Universities have no shareholders to be beholden to, unlike Apple or similar.

    UK universities freed of societal ties have become rational creatures. Overseas students pay more money than British equivalents. There is an active incentive to not have British youth. Add in the fact that universities have a lot of real estate investments to support and you can understand why foreign students are much more desirable for these institutions from a financial point of view.

    There is a wider question over why universities seem to have a luxury pricing model, with the cost of education climbing much faster than inflation – yet if you look at universities the whole non-tenured academics mess you have to ask where did the money go. This happening in both the US and UK. Finally, what’s going to happen when the UK has as poor a bench of university graduates and post graduates as it has had for the past few decades in vocational education?

    More than a billion data items stolen in Alibaba leak|Appledaily – more security related content here.

    He Warned Apple About the Risks in China. Then They Became Reality. – The New York Times At one point, the Chinese government asked for the computer code underpinning the security of iPhones, according to a former Apple executive familiar with the request. To comply, Apple would have had to create a so-called back door for the Chinese authorities to bypass an iPhone’s security, similar to what the Federal Bureau of Investigation had asked for in 2016 — and Apple rebuffed the request. In China, Apple also pushed back and persuaded the government that it didn’t need the data, according to the executive. – instead, all Apple China customer data in iCloud is on Chinese government company servers

    Taiwan

    CTL fined over faulty beneficiary disclosure: FSC – Taipei Times – what’s interesting about this story is the connection to Xiao Jianhua. Xiao was snatched and smuggled out of his apartment in the Four Seasons in Hong Kong back in 2017. Xiao hasn’t been seen since, but has been rumoured to be ‘helping‘ authorities unwind his business Tomorrow Holdings. Using one of his companies to do secret Chinese state work isn’t beyond the realm of possibility

    Techno-optimism

    Theses on Techno-Optimism | LibrarianShipwreck 

    THE CCP’S NEXT CENTURY Expanding economic control, digital governance and national security | MERICS – (PDF). What is apparent is that China’s communist party is betting on techno-optimism. Technology and innovation becomes distinctly political, which explains everything from Huawei to politicians deciding which mathematics lecturers get tenure in Chinese universities.

    Technology

    It will be interesting to see how Khan’s appointment will lead to lasting change amongst ‘big tech’ companies – the FANGs (Facebook, Amazon, Netflix and Google), Apple and Microsoft – Tech antitrust pioneer Lina Khan will lead FTC, reports say – The Verge 

  • Hawker markets & things this week

    Hawker markets

    Eating out is an important part of life in many Asian countries. Cheap eats in Singapore are provided by hawker markets. Imagine Asian street food, if it was run by Germans. They had a similar tradition to hawkers called da pai dang (大牌檔). But the Hong Kong government has slowly squeezed them out and there are now less than 25 left. Instead I used to usually go to small hole in the wall restaurants. Da pai dang are treasured by Hong Kong citizens; hawker markets are treasured by the Singaporean people and their government. Singaporean channel Our Grandfather Story put together a video on how to support offline hawker markets. Its also a great critique of online food services.

    MiniDisc

    Sony’s MiniDisc format was a fascinating format. Friends of mine used it to record DJ mixes as it gave better quality than cassette taps. But it never beat out the humble compact cassette as a universal media. I went from cassette tapes to recordable CDs. MiniDisc operated in an interesting technological and temporal space.

    It is a very cyberpunk retro-futuristic looking media. The optical disc in the protected diskette case. If you wanted data safe, secure and offline, then this form factor looks sensible. And Sony’s Blu-Ray in a diskette is used for archiving purposes today by Sony and Panasonic under the format name Archival Disc.

    When I look at the MiniDisc, I think of dinky portable player / recorders that were almost like the watch-makers art. If it hadn’t existed, anime and manga artists would have created it as a fictional device.

    It had a second life as a pre-iPod format that offered the shareability of cassette mixtapes.

    The secret life of MiniDisc in Japan is fascinating. All of the above factors and more are featured in this documentary.

    Apple Daily

    Hong Kong’s national security police arrested senior journalists at the Apple Daily.

    Hong Kong police arrest editor-in-chief of Apple Daily newspaper in morning raids | Hong Kong | The GuardianSteve Li Kwai-wah, head of the police’s national security division, said there was “very strong evidence that the questionable articles played a very crucial part in the conspiracy, which provided ammunition for foreign countries, institutions and organisations to impose sanctions,” adding that those arrested played “a very important role” in their publication. The articles reportedly date back to 2019. Authorities have made repeated assurances since the implementation of the controversial and wide-ranging national security law in June 2020 that it was not retroactive.

    They seized journalist computer hard drives, money and materials. The Apple Daily team didn’t let that hold them back and live-streamed the publication of their early edition of Friday’s paper.

    Hong Kongers came out to support the newspaper, queuing and buying multiple copies of the Apple Daily paper at news stand as soon as the early edition was published.

    They have an English language version of the Apple Daily paper here and I urge you to consider subscribing via the Apple app store or the Google Play store.

    You don’t have to subscribe because the Apple Daily is the lone free voice in Hong Kong media; universally disliked by those in charge (and many who wish they were in charge). You can subscribe for Chinese and Hong Kong coverage that you wouldn’t otherwise see in English language media. Such as Alibaba’s Taobao e-commerce platform having over a billion data records taken. A huge hack not mentioned elsewhere yesterday in the media.

  • Fans + more news

    China is intensifying efforts to check the “chaotic” power of online celebrity fan clubs – Asian fans are something else, so this is not surprising. Asian Fans will spend a fortune on their favourite bands records. They will take out full page newspaper advertisements or billboards wishing their favourite artist happy birthday. In China, the party is always first, not pop stars. Fans will be clamped down on, unless they’re fans of Xi Jingping. More on what Asian fandom here.

    ‘Heavy’ versus ‘Light’ business philosophies in Chinese tech – Chinese Characteristics – really interesting idea to describe culture. Heavy is a business that relies on people to make to ‘make’ the product. TikTok would be heavy. Deepmind would be a light business. Heavy businesses tend to do soft innovation

    Chinese ecommerce site Shein hit with trademark disputes | Financial Times – “As long as they have the audience that they do, they’re going to determine that it’s worth their time and energy to move products as quickly as possibleeven if some of those products violate intellectual property norms.” – business as usual in Chia then (paywall)

    Farewell, Millennial Lifestyle Subsidy – The New York Times – Uber journeys subsidised by VC money. I was reminded of the ludicrously low prices of dot.com era e-tailing sites

    Hong Kong star Karen Mok comes under fire in China for wearing Dolce & Gabbana in music video | South China Morning PostThe studio of Hong Kong pop singer Karen Mok has been forced to issue an apology after she prompted controversy on Chinese social media for wearing Dolce & Gabbana in her latest music video. The brand has been seen in some quarters as anti-Chinese following a 2018 controversy over an advertisement that showed an Asian woman trying to eat pizza and spaghetti with chopsticks. The adverts were criticised by mainland audiences for “publicly insulting China” and the crisis escalated after an online leak of screenshots from a private conversation showed Stefano Gabbana, the brand’s co-founder, making insulting remarks about the country. Gabbana and the brand’s co-founder Domenico Dolce eventually issued a public apology. – how fragile is the Chinese collective ego? This makes China look weak.

    The Telegram Billionaire and His Dark Empire – DER SPIEGEL – interesting if dramatic profile of Telegram messaging platform

    Japan’s Perceptions of Otaku: Then and Now – The Tokusatsu Network – interesting change in media and consumer attitudes to otaku. More people self identify as otaku, so the media has had to change. More Japan related content here.

    Retail Could Have A Bigger Comeback Than Expected. Here’s Why. – Robb Report – interesting US estimates – the National Retail Federation revised up its annual outlook: It predicted that retail sales will now grow between 10.5 percent and 13.5 percent to the range of $4.44 trillion to $4.56 trillion. That compares with $4.02 trillion in retail sales last year

    Brown Thomas and Arnotts could be changing owners – I wouldn’t be surprised if LVMH’s DFS business didn’t bid for Brown Thomas. Ireland is too small a market (even with tourists) for single brand boutiques

    Wikipedia’s Surprising Power in Shaping Science: A New MIT Shows How Wikipedia Shapes Scientific Research | Open Culture 

  • Web response times & things this week

    Web response times

    I have been working with colleagues on a point of view that is impacted by web response times. During the research aspect of this work I came across this video by Jakob Nielsen which explained web response times really well.

    Web response time resources

    Ralph Bakshi

    I might have mentioned once or twice how I like Ralph Bakshi’s fantasy films: The Lord of The Rings, Wizards and Fire and Ice. Bakshi used rotoscoping in ways that other directors have never managed to provide a unique animation experience that modern technology can’t beat.

    Forging Through the Darkness talks about Bakshi’s career

    Bakshi was making his DIY career back before computers or social platforms. Watching this film and seeing Bakshi’s punk-like attitude makes your Tik-Tok efforts seem lame by comparison. Secondly, a lot of the early opportunities that Bakshi got in animation are no longer available as the work would have been outsourced to India, China, Taiwan or Vietnam.

    The second film places Bakshi’s role in the animation in terms of the parallel track it takes to the New Hollywood movement that came to the fore in the early 1970s and finished with Heaven’s Gate.

    I was watching Nausicaä Of The Valley Of The Wind with a friend over the weekend and saw some visual similarities to Bakshi’s Wizards. According to IMDB Nausicaä Of The Valley Of The Wind was produced in 1984, some seven years after Bakshi’s Wizards.

    Japan population decline and relationship with the city

    Open culture have an article on the ghost towns of Japan. While Tokyo feels as busy as ever. There are small towns and rural areas that have become depopulated.

    I love the video made of a man who has turned a school building that no longer has children into a hostel, café and jam space for bands.

    While we’re on Japan. The 2002 documentary Tokyo Noise looks at how different Japanese artists experience, understand, interact and are inspired by Tokyo. It also covers a diverse range of issues including robotics and Shintoism.

    More Japan related content here.

    Are you scared yet, human?

    Panorama ran a documentary that feels like Adam Curtis doing a programme for the BBC’s Horizon series that explores the area of machine learning. You can argue about the content of the film, but it has provided a base level of understanding on the area to the general public. Politicians watching this show will feel as if they are industry experts as the closing credits roll; instead of viewing it as a starting point for wider reading. I think that this might set the tone in terms of regulation for many years to come.

    It misses AI winters and the fact that the technology is only ‘smart’ in very narrow areas. For instance, understanding content and autonomous driving both have their stubborn problems. It misses the fact that what we see now is based on thinking coming out of Canadian academia in the 1980s, that hasn’t been moved on much further.

    https://youtu.be/P1VKB0u86Qs

    As cryptocurrency has shown there are physical limits to how much computing power that can be thrown at a machine learning problem.

    Technology is a threat in the hands of authoritarian regimes. A classic example of this is the relationship that the Nazis had with IBM.

    Finally, I will leave you with a nicely done public safety video coming out of Denmark about the need for wearing helmets when riding a vehicle (or a horse).