Reading Time: 1 minute A great presentation by Tim Stock on the culture of luxury: if you read the blog, probably nothing you don’t know but really elegant in its delivery. The Culture of Luxury 2011 (Brand Packaging) View more presentations from Tim Stock The presentation is on Slideshare, so may not be visible to some people.
Reading Time: 1 minute Asian brokerage CLSA put together some interesting projections about the growth of the global luxury market. Two things came out of the data when I looked at it. The degree of China’s dominance as the luxury consumer moving forward The importance of international stores to Chinese luxury purchases. It doesn’t seem to be just about … Read moreThe rise of the Chinese luxury consumer | 中国奢侈品消费
Reading Time: 2 minutes French luxury ready-to-wear pioneer and Richemont Group fashion brand Chloé drove forward with an expansionist strategy for the Chinese market earlier this year with a webcast fashion show, corporate blog and an ambitious e-commerce strategy. The webcast fashion show was supposed to be about the fifth anniversary of the brand, but was more about expanding … Read moreWhatever happened to luxury brand Chloé’s online push in China? | 被遗弃的奢侈品牌的营销活动？
Reading Time: 1 minute First of all a confession: I am a big believer in Facebook advertising. It offers a lower cost per acquisition for building communities, has great targeting abilities IF used properly and is cheaper than Google ads. It is also easier to monetise and measure the value of work put in than focusing on the ethereal … Read moreAbove the line on Facebook
Reading Time: 2 minutes Friday, and my Palm PDA bleeped in that nagging sort of way that it does. I looked down and saw that it was time to get my watch serviced again. I have the good fortune to have got a Rolex Submariner at a knockdown price off my old man some years ago before their prices … Read moreRolex service centre brand experience