Category: media | 媒體 | 미디어 | メディア
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Porsche & things that caught my eye this week
Porsche enlists Keanu Reeves and Alex Winter Porsche enlisted Keanu Reeves and Alex Winter (aka Bill & Ted) to promote their new electric powered sports cars. There is so much to unpack here. I suspect Porsche wanted to target gen-xers (and more likely early millennials) with a mid-life crisis. They probably wanted something that was…
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NatWest + more things
NatWest FCA brings money laundering charges against NatWest | Financial Times – UK banks have a reputation for industrial scale money laundering; with the anti-laundering regulations only inconveniencing small players. That the NatWest my only surprise is that it wasn’t HSBC. Why HSBC rather than NatWest? HSBC have long had a reputation for money laundering.…
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Saudi Arabia & things that caught my eye this week
Saudi Arabia I spent a good deal of this week listening marketing research interviews including respondents from Saudi Arabia. What became apparent in the interviews is that Saudi Arabia and its society is changing. What would be expected to be minimum standards and norms acceptable in ad imagery is changing. The same phrases kept coming…
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UK China relations + more things
UK China relations What to know about UK China relations in 2021 — Quartz – interesting that the author frames UK China relations in terms of Brexification. The reality is much more nuanced Culture The Gen X Culture Warriors Who Never Grew Up | The New Republic – interesting take on things, though I disagree…
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Declare ads & things that caught my eye this week
Declare ads YouTuber Tom Scott delves into the marketing industry and laws that force influencers to declare ads. It is worthwhile watching regardless of how involved you are in marketing. Scott points out what he considers to be inconsistencies in the principles of when to declare ads. In particular, he focuses on the role of…
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Nexta & things that caught my eye this week
Nexta Nexta media operation and its role in the Belarus protests was the main article in this weekend’s FT magazine. A few things about the article. The old maxim of ‘hearts and minds‘ is still true despite technology. Secondly, Belarus seems to view media and propaganda as a tactic rather than something strategic. This surprised…
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Klarna + more things
Klarna How Klarna’s pastel pink exterior began to crack | Dazed – Klarna isn’t new technology, its unsecured financing. Once you scratch beneath Klarna’s technology veneer you realise that Klarna is like pre-internet business like a shopkeepers lay away or the catalogue agents who used to work for Freemans and Littlewoods. Previously the catalogue companies…
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BMW brand crisis + more things
BMW brand and business crisis I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is…
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China crackdown + more things
MACAU DAILY TIMES 澳門每日時報 » Hong Kong | Thousands flee for UK, fearing China crackdown – What’s surprising is not the content of the article itself. There are plenty of pieces in the English language media around the world about the fear of a China crackdown due to the Hong Kong National Security Law driving Hong…