The buzz of an emergent community

Reading Time: 2 minutes I was chatting with a friend who was evangelic in their description of the emergent community on the AltSpace VR (virtual reality) social network They had met great friends, the kind of meaningful interactions that seldom occurs on your Facebook wall now. But was this about the power of VR? My take was that it […]

What if Stories are Brain Code?

Reading Time: 8 minutes From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving […]

Recommendations for a marketers bookshelf

Reading Time: 3 minutes My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change […]

The influencers post

Reading Time: 6 minutes Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]

The limits of the IPA’s The Long And The Short Of It

Reading Time: 3 minutes This started with a blog post that talks about the IPA’s The Long And The Short Of It (TLATSOI) role in the planning and strategy process of the ad industry. The Long And The Short Of It Needs The Wrong And The Shit Of It. Feel free to go and have a read and come […]